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Kaz Hirai details his plan to save Sony
- Thread starter Globox_82
- Start date
Oh no here we goooooo
Sony had Apple's brand appeal in the 80's and well into the 90's. I don't know what went wrong. Lack of vision? It's incredible how they just dropped the ball with the iconic Walkman.
It's also incredible how they are fucking up the marketing of the Vita. I think a single Taco Bell in New Jersey has more Vita advertising than a small European country.
It's also incredible how they are fucking up the marketing of the Vita. I think a single Taco Bell in New Jersey has more Vita advertising than a small European country.
how about reducing there line-up of electronics to 3 classes?
so for tv's you could have 3 classes:
Budget
Mid-range
Premium
this make more sense than having 47 type's of tv's with slight variations, making a niche product which is ranged according to price will sell better and lower costs in general.
so for tv's you could have 3 classes:
Budget
Mid-range
Premium
this make more sense than having 47 type's of tv's with slight variations, making a niche product which is ranged according to price will sell better and lower costs in general.
skullwolfgp
Neo Member
how can you kill that which is already dead
anotherVegan
Member
Sony also needs more games with Giant Enemy Crabs.
Lord Ghirahim
Member
;//
Comments.
[Clark Gable]
Banned
The best thing that could happen to Sony is it they were to merge with another company.
Deadly Cyclone
Pride of Iowa State
I like Kaz, I hope he turns some things around.
-Pyromaniac-
Member
Good luck to Kaz, big job.
Well if it wasn't for the Japanese natural disasters last year, Sony was actually poised to make a profit last year iirc.
zomgbbqftw
Banned
Not at all. Sony are still one of the largest investors in OLED, but they believe that it is not suitable for large screens and have also been investing in CLED since about 2009/10. Sony are still one of the few companies which actively produces OLED screens and OLED products, Samsung and LG are the others.
I think Sony are going for OLED in the mobile and small screen space (phones, tablets and laptops) and CLED for large screens (TVs). Obviously that strategy isn't going to have any effect overnight, but after a few years Sony could be out of the budget TV sector altogether and only be selling premium and high margin CLED TVs.
As for Sony's killer quarter/year. Kaz needs to act fast to kill product lines that are unprofitable and fix the Vita problems. He also needs to start looking at Japanese gaming expansion, I would recommend Square, which they should have bought yesterday and possibly one of Konami or Capcom. If Dragons Dogma and DmC fail I think Sony could get Capcom on the cheap. Basically Sony don't control the right Japan centric IPs to be successful there anymore, GT isn't as big as it used to be and Nintendo can always rely on Pokemon and Mario to sell their consoles and portables. Sony need MH, FF and DQ to make sure that people always buy their consoles and portables.
Home brings in a hell of a lot of money for them. You'd be surprised how many people use it and how much money they make. Also quite a few indie developers thrive on Home. They have absolutely no reason to drop it.
Move was priced for a profit right from the start. Check this article on DToid where Shu confirms they "are not losing money on each one we sell". They have no reason to drop this.
Auto_aim1
MeisaMcCaffrey
They have a lot of high quality digital imaging products (in terms of both cameras and displays), which is what I imagine they're referring to.
Takamura-San
Member
He's in charge of Sony, not just the game division.
As for me, I would say.
Make all the divisions at Sony SPEAK WITH EACH OTHER. Have them share all their technology and knowledge on how to do things. This has been a problem for them for years. Product integration is going to be key if they want to compete. As individuals the part will part apart, united they can produce competitive products. each.
Streamline and reduce cost/price for the TV division. Their TVs might be good now, but they are priced to expensively. More affordable TVs with Sony branding can go a long way.
Sorry to say, but drop the walkman and ericsson on the US or at least re brand it or try to do something about these ASAP. Both have lost their presence in the US at least. From the little time i spent in Japan, Sony seems to have a good presence there in the phone market and even apple is eating at that pie. I don't know if Walkman is even relevant anymore. Speaking from perspective and not experience.
As for gaming, they need to work with 1st/3rd party developers to produce an IP that is exclusive to the system and can actually move units. This basically saved the psp in japan, the bad thing is that sony didn't have a hold on that IP and lost their leverage. Easier said than done, since they have been trying and sadly not getting it this gen.
Just like how the Vita wasn't a "true" next-gen handheld, oh wait.
Idei.
Jesus Christ. By this metric, none of the consoles will be a "true" next gen console. Just get a gaming PC and be done with it already. lol
How many times does it need to be said? You aren't going to get lag-free gaming/dual-screen functionality over Wi-Fi. There are some things that you can do (such as maybe using it as an inventory screen or a "tingle tuner" of sorts (google it, youngins!) but you cannot replicate the Wii U pad with a Vita + PS4. If you want a tablet controller with your PS4, you will get a tablet controller not a Vita.
brotkasten
Member
They didn't lock Vita, so probably won't for 4.
Region-lock looks like it's Nintendo's game only now.
Didn't it take Stringer a year to figure out he wasn't actually in charge? The corporate culture at Sony seems to be absolutely toxic and impossible to navigate.
SilentProtagonist
Member
Step 1. Release games on console.
Step 2. Profit?
Step 2. Profit?
H_Prestige
Banned
How the hell would Sony just buy one of those companies? They're huge.
Castor Krieg
Banned
Might be tough, GE is a behemoth in medical devices, no doubt other companies are equally powerful. Sony might not be prepared to take them on.
Baconsammy
Banned
Like I said, Sony needs to change the perception of their products first. They have zero chance of replicating Apple's success when people don't hold them or their products in high regard.
Phoenician_Viking
Banned
Mission impossible 5: Back to profitability
Starring: Kaz Hirai as CEO who would turn Sony back to profitability.
Villain: Japanese corporate tradition and fights between different divisions, and strong Yen.
Plot: Kaz will fight hard to turn things around and bring Sony back to profitability.
On a serious note, i really want him to succeed in his mission.
Starring: Kaz Hirai as CEO who would turn Sony back to profitability.
Villain: Japanese corporate tradition and fights between different divisions, and strong Yen.
Plot: Kaz will fight hard to turn things around and bring Sony back to profitability.
On a serious note, i really want him to succeed in his mission.
Seraphis Cain
bad gameplay lol
Why would Sony ever drop Playstation Home? It prints money. Seriously, do you know how much money Sony makes on mictotransactions in Home?
A less bigoted Deku
Banned
Dysfunctional is the key word. Even when they try to work together, the disparate objectives often scuttle any benefits.
First thing to do is to sell off Sony Music and Pictures. Both divisions acted like lead weights that held back the company's CE divisions.
The vertical integration of old media makes no sense
zomgbbqftw
Banned
Yup, I expect the changes to the corporate structure in the last couple of years is about Stringer ousting the old guard and installing his people before he handed over to Kaz who will have more success with investors as he is less tainted by the losses of the last few years.
Another area where Sony can do well is phones. As we have seen with HTC, it doesn't take a lot to become big in phones and in the last year or so Sony Ericsson started to gain a lot of traction with people about updates and whatnot. If Sony can carry that good will through for their 2012 phones, have a properly powerful flagship for Q4 and a decent tablet strategy they can challenge Samsung for their number one position. Sony also need to start looking at more vertical integration for phones, they need to invest in their own SoC that is exclusive to Sony phones as a differentiator, Samsung were able to push the SGS2 so hard because it had their own hardware inside. As long as Sony are using the same SoCs as all other handset makers they will never be able to differentiate their products.
NonexistentK
Member
if i was him, i'd go SOFTWARE!, SOFTWARE!, SOFTWARE!, SOFTWARE! on the stage Ballmer style.
zomgbbqftw
Banned
They just spent $1bn buying out Ericsson from the JV and are looking to buy a sizeable stake in Olympus. They have enough money to buy a couple of publishers whose outlooks are very dodgy in the next 2-3 years.
Why would it be terrible? Serious question. Not trolling.
vagabondarts
Member
Hope they keep the walkman music players as I'm deeply fond of them and their sound options
timetokill
Banned
Saying Sony won't make the same mistakes again is kind of silly. For one, you don't know if it's true or not. Second, they might not make the exact same mistakes, but they can make very similar ones. For example, Vita seems to have rectified a number of the "obvious" problems the PSP had but still makes some very similar mistakes as their older hardware.
I think the PS3 was an expensive lesson, but really I think Sony needs to evaluate if the home console business is really a long-term goal for them. PS4 will obviously come out, it's already underway, but I think long-term it doesn't have that "control the living room" destiny that Sony seemed on their way to claiming.
Competition (in any space) is a good thing. The less of it, the worse for consumers.
With that said, there is always "Darwinism" at work. Well, capitalism lol.