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Kaz Hirai details his plan to save Sony
- Thread starter Globox_82
- Start date
suck less => suck cess
Fucking hell. My eyes, they burn
And have Nintendo as sole ruler of the handheld market? We'd be playing the 3DS until 2050.
I know, I know.. there's Apple. But Apple doesn't understand or give a fuck about gaming, so that market and what happens to it is a free for all. A buttonless free for all filled with chinese ripoff's and shady IAP trash.
Why should you want Sony to drop the Vita? Are you a gamer? You should be happy Sony is pushing the handheld agenda with your interests in mind. (dual analog, exciting and well designed hardware, ...) It will keep Nintendo on its toes. I'm certain that the 3DS would still cost USD 249 and not have nearly as many exciting titles and firmware improvements if it wasn't for the Vita announcement.
BobsRevenge
I do not avoid women, GAF, but I do deny them my essence.
Sony needs to have a more open approach to innovation. Their products are frequently awkward for their attempts at integration and seeming lack of sensible functionality in the wild, when the vast majority of customers aren't attracted to that. They like Sony because they know they'll buy something that works well. So, imo, Sony should probably be less innovative in consumer electronics functionality and focus on bringing common sense usability with the classic Sony sensibilities of high-quality mid-range consumer electronics with attractive, sleek styling.
In the gaming space, Sony needs to catch up with MS for online while maintaining openness and free-ness while continuing to push out exciting 1st party software. They also should maintain their stylishness, which I think is a huge plus given MS's traditional tackiness (they've gotten better, but the 360 is still tacky as fuck with all those adverts in the dashboard and shit).
Sony needs to be clean and quality, basically.
And I agree on the phones thing. They should adopt android and really push out some quality phones (which they've started to do, I guess). Sony's software engineers could do magic on that platform. That's where most of mobile gaming is going, so even just looking at their portable gaming side it makes sense.
In the gaming space, Sony needs to catch up with MS for online while maintaining openness and free-ness while continuing to push out exciting 1st party software. They also should maintain their stylishness, which I think is a huge plus given MS's traditional tackiness (they've gotten better, but the 360 is still tacky as fuck with all those adverts in the dashboard and shit).
Sony needs to be clean and quality, basically.
And I agree on the phones thing. They should adopt android and really push out some quality phones (which they've started to do, I guess). Sony's software engineers could do magic on that platform. That's where most of mobile gaming is going, so even just looking at their portable gaming side it makes sense.
realalbedo
Banned
I think they will be successful with Sony phones. Seriously, if i would need Android, then its obvious choice with PS1 and PSP games appearing on PS Suite.
It's not a coincidence that, outside of TVs, the most successful consumer device companies now either started as software companies or are licensing their software from software companies.
How can Sony compete with the likes of Google, Apple, or Microsoft other than jumping onto the Android (Google) bandwagon?
How can Sony compete with the likes of Google, Apple, or Microsoft other than jumping onto the Android (Google) bandwagon?
radioheadrule83
Banned
He is absolutely right that good hardware is not enough, that is something that other companies have been saying for the longest time - so I'm glad he's in a position to affect the company in a way that will reflect that. Having said that, I'm not sure Sony have been particularly good at building good hardware either anyway. I'm well aware that some people here think Bravias and the PlayStation 3 are amazing tech-gasm material, but they are endemic of whats wrong with Sony -- unsinspired, over expensive products, lots of expensive raw materials used and bleeding edge tech, but at a cost, and in the case of the PS3 -- with hamstringing bottlenecks built in.
Nintendo said of itself in the last year that they have suffered in the network space among others because of a "Not Invented Here" syndrome -- and Sony are the same, just in other areas. Stop trying to reinvent the wheel with your own UIs when accepted ones have already taken hold (Timescape UI on Android), stop trying to peddle your own formats when nobody else is helping you do it (UMDs, Memory Sticks)... just fucking use what's already out there please.
TVs... Sony aren't even a consideration to me anymore. I've got friends with relatively recent 42-50" Bravias. I know how good they are... they're not so good that I'm going to spend the extra to get one myself. Laptops, tablets and computers? I can always out-spec anything Sony offer for a fraction of the price with another brand. Cameras? I actually happen to like Sony on this front. The alpha range of DSLRs is great, as are their compacts, and I have very fond memories of my pre-smartphone-days Cybershot phone. I'm glad that he wants to move them on even more in this sphere. I'm happy generally that he wants to take hold of the mobile sector too and do something better with that -- but again, if he thinks he can out-sell iPhone or other Android handsets by pedalling quickly outdated phones with crappy UIs and rubbish memory formats, he's got another thing coming.
When it comes to gaming, I am not going to buy another PlayStation if it all it offers are the occasionally good first party title played on Dual Shock variants and belated copy-cat manouvres in the online gaming and motion control spheres. Not when there are cheaper consoles out there doing it better, doing it cheaper, and doing it sooner. Vita does give me some optimism that they're willing to push new ideas that help move gaming on themselves, but even in that case, I refer back to my overpriced and crappy-Sony-memory-format-pushing points.
Nintendo said of itself in the last year that they have suffered in the network space among others because of a "Not Invented Here" syndrome -- and Sony are the same, just in other areas. Stop trying to reinvent the wheel with your own UIs when accepted ones have already taken hold (Timescape UI on Android), stop trying to peddle your own formats when nobody else is helping you do it (UMDs, Memory Sticks)... just fucking use what's already out there please.
TVs... Sony aren't even a consideration to me anymore. I've got friends with relatively recent 42-50" Bravias. I know how good they are... they're not so good that I'm going to spend the extra to get one myself. Laptops, tablets and computers? I can always out-spec anything Sony offer for a fraction of the price with another brand. Cameras? I actually happen to like Sony on this front. The alpha range of DSLRs is great, as are their compacts, and I have very fond memories of my pre-smartphone-days Cybershot phone. I'm glad that he wants to move them on even more in this sphere. I'm happy generally that he wants to take hold of the mobile sector too and do something better with that -- but again, if he thinks he can out-sell iPhone or other Android handsets by pedalling quickly outdated phones with crappy UIs and rubbish memory formats, he's got another thing coming.
When it comes to gaming, I am not going to buy another PlayStation if it all it offers are the occasionally good first party title played on Dual Shock variants and belated copy-cat manouvres in the online gaming and motion control spheres. Not when there are cheaper consoles out there doing it better, doing it cheaper, and doing it sooner. Vita does give me some optimism that they're willing to push new ideas that help move gaming on themselves, but even in that case, I refer back to my overpriced and crappy-Sony-memory-format-pushing points.
SilverLunar
Member
I am loving your new Xperia phones Sony! the Xperia S will be my new phone next month, keep these going!
njean777
Member
drop all the tv's and focus only on about 5 models
drop the price of the vita to 200$ and get games out (this they already seem to be doing sans the price drop)
PS4 needs to be 400$ or less
Focus on digital sales (see steam for example), you know what just bring steam to the ps4 and say fuck it.
Also quit making proprietary memory formats (shit is whack)
drop the price of the vita to 200$ and get games out (this they already seem to be doing sans the price drop)
PS4 needs to be 400$ or less
Focus on digital sales (see steam for example), you know what just bring steam to the ps4 and say fuck it.
Also quit making proprietary memory formats (shit is whack)
Because less competition is never, ever a good thing.
Sony has been using Android for a few years now for phones (and tablets now), where have you been? lol
Perhaps it needs to be said as many times as is necessary to explain that any dual-screen functionality with Vita/PS3 would work via co-operating applications running locally on each unit - not over wifi off the PS3 alone
The hurdles to doing that kind of stuff are not technical, but audience related - if you really want games to support that, you have to put the two together, sell the two together. I don't see Sony doing that.
I think, anyway, that it would be extremely misguided for Sony to simply follow Nintendo with a tablet-esque controller setup just because Nintendo hit gold with Wii. I'm rather unconvinced that concept will resonate as strongly for Nintendo among the wider audience. If Sony is going to build the PS4 around some new 'thing' aimed at more immediate mass market excitement, then I think it should/would be something else. As important as I think novelty can be, though, I'm not sure they will be doing that. It would probably be wise if they did, but I can see them going with a more traditional box with decent pricing initially - with attempts to add novelty with peripherals later.
famousmortimer
Banned
So the PS3 not being as strong as the PS2 doesn't have to do with a better Nintendo console, a better microsoft console or a completely botched launch at $600 with no games and an inferior online service... it's because they also had a handheld?
WHAT?!?!??!
Grover Cleveland
Member
That's an abomination of the highest order.
I've said this before but I don't think gaming-dedicated handhelds match Sony's agenda or heritage, atleast with the strategy they have been doing so far. The PSP was the first sign of Sony's hubris after the success of the PS2, and now they are stuck with the Vita.
JordanLMiller
Member
Thank you for clearing that up. I had missed the whole CLED thing which I guess was buried under the pile of LG and Samsung news. It doesn't really sound like that tech is actually superior to oleds but if using it makes new tvs cost less the price of a new car to own I guess they should bring it on!
Yeah but what about the OS and software on their major flagship PS3? Is Sony going to continue a built in house approach there?
And what about the Vita? That's the biggest thing. If Kaz wants to leverage gaming to build mobile then he's got to either go full out on a mobile OS or build off Android. Can't do it like the Vita.
Probably a good idea. They originally went in this direction because of the beta-max failure and their desire to never again lose a format war based on lack of content. Considering Hollywood is kind of dying and standard formats are good and format wars bad, they should just end this experiment and get out of the business.
That's a horrible idea. Unless you hate Sony. This is not 1998 any more. Consoles are not the future of gaming.
Phoenician_Viking
Banned
That´s why i don´t blame Stringer much for the misery of Sony. Stringer has tried and i have to say successfully to streamline some products. Kaz needs to concentrates on making all of Sony products compatible (better synergy)
They need to drop everything and concentrate only on Xperia line.
Americanmushroom
Banned
I lol'd at the turbo and slow button
Man I hope some of you don't get put in charge of Sony... you'd bankrupt the company rather quickly.
2 seperate products at $60/40(or 50) each and syncing data via WiFi could work I guess. But as you said, why would anyone want to do that? Not only would it be ludicrous it wouldn't sell lol.
With that said, you have also been around long enough to know that accessories/peripherals never get true support. So if you're going to do something innovative or out-of-the-norm it has to be in the box. And personally, I hope they retire the current 90s-era controller and bring something newer and more exciting to the table.
Obviously a joke someone on the internet thought was humorous. The Turbo and Slow buttons gave it away lol.
My personal favourite is the "controller that true gamers want" here:
Perhaps it needs to be said as many times as is necessary to explain that any dual-screen functionality with Vita/PS3 would work via co-operating applications running locally on each unit - not over wifi off the PS3 alone
The hurdles to doing that kind of stuff are not technical, but audience related - if you really want games to support that, you have to put the two together, sell the two together. I don't see Sony doing that.
I think, anyway, that it would be extremely misguided for Sony to simply follow Nintendo with a tablet-esque controller setup just because Nintendo hit gold with Wii. I'm rather unconvinced that concept will resonate as strongly for Nintendo among the wider audience. If Sony is going to build the PS4 around some new 'thing' aimed at more immediate mass market excitement, then I think it should/would be something else. As important as I think novelty can be, though, I'm not sure they will be doing that. It would probably be wise if they did, but I can see them going with a more traditional box with decent pricing initially - with attempts to add novelty with peripherals later.
2 seperate products at $60/40(or 50) each and syncing data via WiFi could work I guess. But as you said, why would anyone want to do that? Not only would it be ludicrous it wouldn't sell lol.
With that said, you have also been around long enough to know that accessories/peripherals never get true support. So if you're going to do something innovative or out-of-the-norm it has to be in the box. And personally, I hope they retire the current 90s-era controller and bring something newer and more exciting to the table.
Obviously a joke someone on the internet thought was humorous. The Turbo and Slow buttons gave it away lol.
My personal favourite is the "controller that true gamers want" here:
Why not? IEEE 802.11n has enough bandwidth to do it, and latency shouldn't be a huge issue if you design the software stack correctly with it in mind. What real technical limitations do you see?
Black Republican
Member
is it wrong to suggest breaking up SCEJ?
Reconstruction.
Dreams-Visions
Member
this right here.
gundamkyoukai
Member
How is dropping out console race any better , Sony should use console space to move there content and services .
Use PS4 to set up there service then move it to other part of companies like TV , Phones etc etc .
Also why drop out of the Movie business like i see some saying here there should make a killing this year.
Sony needs to cut stuff that makes them no profit at all after all these years and slim down there line.
SuperSonic1305
Member
Shhhh the trolls are still stuck in 2008
I think Sony should go the Nintendo "route", make a console that is a bit more powerful than the Wii U and make profit from day one. Instead of doing like they did with the PS3 and lose all he money they made from the PS/PS2 era.
Yeah I understand that some will be really offended by that but Sony can't just sit back and absorb more losses.
Yeah I understand that some will be really offended by that but Sony can't just sit back and absorb more losses.
AgentP
Thinks mods influence posters politics. Promoted to QAnon Editor.
Quality high end to ?
phosphor112
Banned
..erm.. its one of their money makers.. so no. It won't.
SuperSonic1305
Member
Plastic, cheap, outdated, and waggly
njean777
Member
ummm no, they are profitable in that area, why would it go away?
I hope Sony gets smart now:
* People want smartphones, not enormous dedicated gaming handhelds. Xperia Play was a great start.
* Stop competing in the tablet market!
* Build quality, build quality, build quality. I don't think Sony is the best at this in any division, but it's enormous for brand perception.
* People want smartphones, not enormous dedicated gaming handhelds. Xperia Play was a great start.
* Stop competing in the tablet market!
* Build quality, build quality, build quality. I don't think Sony is the best at this in any division, but it's enormous for brand perception.
One suggestion I would make for their tv business is to find a way to drop their prices to be more competitive with other comparable sets. Sony's LCD's are always near the high end price range when compared to Samsung, LG and plasma's from Panny. They make good monitors, with sleek, original designs that fit almost any decor. But it's a hard sell when the Sammy displayed right next to the Sony is $2-300 cheaper.
Sony should really cut their TV department. Ever since they started manufacturing their own panels their PQ went down and the price went way up. They have nice aesthetic design but their being outstripped by everyone else. Take the TV budget and put it into gaming and cameras.
phosphor112
Banned
I hope they replace Fuji... I'm getting tired of using their stuff. =/ It's crap, no competition.
sixteen-bit
Member
Best of luck Kaz
TGO
Hype Train conductor. Works harder than it steams.
Would this be the same evaluation Nintendo did after the N64?
Playstation is iconic, hey they sold more then 250m home consoles in their first 2 gens and the brand is still strong, not even Nintendo can match that, so...........not sure if serious....
Would this be the same evaluation Nintendo did after the N64?
Playstation is iconic, hey they sold more then 250m home consoles in their first 2 gens and the brand is still strong, not even Nintendo can match that, so...........not sure if serious....
Nintendo has sold just as many home consoles as Sony has done and the brand isn't as strong as it used to be.