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Kaz Hirai: We will let Microsoft make the first move

I'm not talking about your personal opinion, I am talking about numbers. Ps3 software numbers are routinely poor, month after month unless it is something like Call of Duty. Even in place like Europe where ps3 leads 360, 360 actually sells the software. I'm talking of public perception, not the actual quality of the hardware.

But on that note, no, force installing every game you own is not quality and psn sure as heck isn't quality.

All absolute rubbish.
 
Baconsammy said:
Taking over the majority of game sales in the UK and Americas is a "so what" now? I'm betting Sony and its investors think otherwise. The story isn't that Sony is competitive now.

I meant "so what" in the sense that primacy in NA is not reflective of the global state of the XBox business. Global performance is crucial for huge multinational operations like Sony or MS because red ink is red ink regardless of which territory or product-line is generating it. And the same can be said about income.

Sony have apparently shifted 50m plus PS2's since this generation started! That's not a newsworthy factoid because those units have not been to the primary markets, but its still a very considerable number - greater in fact than the life-time sales of most of its competitors contemporary and historically.

PSP has shifted over 70m units, more than any other non-Nintendo handheld in gaming history and continues to sell... yet the "story" says its been a failure.

The point is, you don't have to be big in America to make money. Sure the media won't give it the sort of attention that being #1 in the NPD's will do, but that doesn't make it any less real.
 
I meant "so what" in the sense that primacy in NA is not reflective of the global state of the XBox business. Global performance is crucial for huge multinational operations like Sony or MS because red ink is red ink regardless of which territory or product-line is generating it. And the same can be said about income.

Sony have apparently shifted 50m plus PS2's since this generation started! That's not a newsworthy factoid because those units have not been to the primary markets, but its still a very considerable number - greater in fact than the life-time sales of most of its competitors contemporary and historically.

PSP has shifted over 70m units, more than any other non-Nintendo handheld in gaming history and continues to sell... yet the "story" says its been a failure.

The point is, you don't have to be big in America to make money. Sure the media won't give it the sort of attention that being #1 in the NPD's will do, but that doesn't make it any less real.

Going forward NA will be the most important IMO. it's the region where a game can sell up to 9m copies in a single launch weekend. I'll be surprised if any European country buys that amount.
 
I meant "so what" in the sense that primacy in NA is not reflective of the global state of the XBox business. Global performance is crucial for huge multinational operations like Sony or MS because red ink is red ink regardless of which territory or product-line is generating it. And the same can be said about income.

Sony have apparently shifted 50m plus PS2's since this generation started! That's not a newsworthy factoid because those units have not been to the primary markets, but its still a very considerable number - greater in fact than the life-time sales of most of its competitors contemporary and historically.

PSP has shifted over 70m units, more than any other non-Nintendo handheld in gaming history and continues to sell... yet the "story" says its been a failure.

The point is, you don't have to be big in America to make money. Sure the media won't give it the sort of attention that being #1 in the NPD's will do, but that doesn't make it any less real.

Serious question

How much money is Sony making off of psp and Ps2 games today, in the last year...last 2-3 years?
 
If history has tought you guys anything it is that when a new generation starts the previous gen has barely any say in how well the next will sell. Every company has a prescense to some extent in every market, even the 360 in Japan.
 
Are people suggesting that Nintendo, Sega or MS didn't get a lot of stuff from other consoles and that Sony never added new things? lolz
Everyone copied and innovated, gaf
Sony showed off Move before the Wii Remote? Am I reading this right, or...?

And Nintendo has more originality than Sony, though I do still love PlayStation.
As I remember there was one or two videos of a Move prototype shown in a conference from 2004/2005. And as I remember they already were working on it since more or less the beggining of EyeToy R&D, around 2000. There was a video about it with some tech demo included in some magazine as I remember. It was way bigger, specially the ball, due to the lower resolution of the camera.

Same guys who were testing a 3D camera for PS2 with Kinect-like features and rejected it because it was too expensive, required too much horsepower from the console and the controls weren't appropiate for the big games. There are also old videos of this more or less from these years too.
 
This philosophy worked balls for them last generation. They lost marketshare in practically every territory over the PS2 generation.
 
I think our fellow american gaffers should come to europe or pay a visit to Asia and the middle east where the xbox brand is just an afterthought.
This is true, at least in countries like The Netherlands, Belgium, Germany, Italy, Spain and some Scandinavian countries (if we're only counting the HD twins)
"The cool kids" over here use to have a PS3, and the casual crowd seems to have stepped out of the whole Wii craze and are buying PS3's thanks to games like CoD and FIFA, I work at a electronics store and this happens on a daily basis. But well.. It doesn't matter as next gen is close, but at least it's good for Sony and their income, I guess.

People being dumb in this thread
This is also true, where your reading skillz at guyz?
 
Quoting the OP:

You may have noticed that there are lots of rumours flying about regarding next-gen consoles. No one knows definitely when Microsoft and Sony will unveil their successors to the current Xbox and PlayStation, but Sony CEO Kazuo Hirai has said that it will let Microsoft make the first move.

In the Business section of The Times today, Hirai said, "Why go first, when your competitors can look at your specifications and come up with something better?"

With Nintendo already out the next-gen blocks with the Wii U, can Sony hold its bottle until the Microsoft announces? Surely his comments are slightly disingenuous, since there would be relatively little scope for changing the specs of the PlayStation this late in its development cycle. It's more likely that the additional time would be use to adjust the messaging surrounding the announcement.

Context context context.

Shinobi602 really likes to screw with people.
 
Regarding the OP, I think they already have their console basically ready. They're waiting for MS moves to tune the pricing, launch date for each territory or to see if they include some secondary stuff in the box or separatedly (camera, bigger HDD, paid services, 2nd screen stuff, etc). Obviously they won't create an EyeToy 3 or going to make big hardware specs changes in 5 or 6 months.

Taking over the majority of game sales in the UK and Americas is a "so what" now? I'm betting Sony and its investors think otherwise. The story isn't that Sony is competitive now. The story is the amazingly disastrous fall they took just to be in that position from one generation to another. And they're currently suffering another disaster in their handheld business. I'm not brimming with confidence when it comes to Sony and the PS4. I have hope, but not confidence.
US and UK are big, but the other regions also count specially if 360 has been bigger than PS3 in these markets but worldwide PS3 and 360 now has more or less the same numbers LTD. What investors care are worldwide and long term. And after their long run PS2, PS3 and PSP had a good work. Specially PS3 will be selling providing profits during some time more. For them, Vita is just starting. And the games division is getting good numbers since some years ago so Sony's investors are likely to be happy with this division.

Consider that older devices like PS2 and PSP provide a bigger portion of profit than newer consoles. Regarding sales check this, see how PS2 helped while PS3 has been weaker to keep the same level and consider that Sony has better market share in Europe and Japan:

annualized-console-sales-2003-2013.png

*Gamasutra's image*
http://www.gamasutra.com/view/news/..._Winners_losers_and_retirees.php#.UP26H2eQDHw
Serious question

How much money is Sony making off of psp and Ps2 games today, in the last year...last 2-3 years?
Enough to secure profits for the division during these 2-3 years when combinated with the Vita R&D and the PS3 numbers, still kepping its cumulative operating income numbers (since the division was created) in green even considering the related loses of the PS3 start.
 
tinfoilhatman said:
Serious question

How much money is Sony making off of psp and Ps2 games today, in the last year...last 2-3 years?

Eleventy-billion dollars*.

Don't preface asking something that only a Sony exec would have knowledge of with "Serious question".

Serious answer, some direct income and the promise of future earnings based on elevated brand awareness.






*So this asian bloke with a straw hat, glasses and a lisp told me down the pub. I'm sure its true. Honest guv.
 
Seems like an admission of bad business tactics, unconfidence in what they have and complete spineless risk adversion. This is endearing to noone and surprising to hear a CEO say words like this. Damn Sony, why can't you be more like that nice Nintendo kid.
 
Sony would have needed to be first to get people who play online off of Xbox Live.
Where they sell well Microsoft is benefiting greatly from being the leader in that area by word of mouth. You're more likely to buy the console your friends play.

As a slice of gamers in general, just look at the gaming press circles - no criticsm from me, but they were so walled in on XBL, PSN didn't stand a chance even if it would have offered more features out of the gate. It was and still is basically ignored even today.

These circles can only be broken if you're first on the market.
 
Sony's announcement will be timed to appease stockholders more than anything.

And it should, because is there anybody expecting good news to come out of this last quarter???
 
So, you're saying that the difference between being first and second in NA could be enough to sink or save Sony Corporation?

1. Sony as an overall company is in major trouble, and has been for a few years. Really, the only thing working out for sony now is the PS3, and even that is not anywhere they expected it to be.

2. Unless you have not been keeping track of economics. Europe is fucked with a capitol F. Pretty much every single country outside of German and England owe each-other money, and all owe huge sums to England and Germany. Since everyone is broke, nobody is paying back anyone else, and Germany and England can't recover the money they invested. Unemployment is skyrocketing, and wages are decreasing. In fact, Don Drummond, says the only possible way they can get out of this problem is by reducing every single person in Europe wages by 50 percent. That or Germany and England must accept all the other Euro countries defaulting on their loans. Which in turn would make England and Germany broke. Needless to say, Europe is not going to have as large of an impact in the next decade on console sales as it has this one. Japan seems to want nothing to do with consoles at this point, and they are not only posturing for war with China, but their economy is in major trouble itself. I mean, you can't lower your rates past 0 percent.

3. What those two factors mean is North America is the best market for gaming, and the most stable market. It needs to be focused on this next decade for both consoles. Sadly, for Sony, they are behind Microsoft in North America. Launching second makes you irrelevant, unless what you offer over the person launching first is so exceptional in comparison, that everyone should and will rush to buy it. With an 8 core CPU, a modern GPU, and 8gb of ram and tons of HTPC features, there is not much Sony can possibly offer that Microsoft isn't. Perhaps marginally better graphics, but that is only for first party titles. Which most won't be, especially if Microsoft makes development for their consoles virtually the same as PC. Meaning developing a single game will work on two platforms with only minors tweaks.
 
I want this to turn into a game of chicken where neither company wants to be the first to release specs and both are waiting for the other to blink first. This mexican standoff goes on for over a year, and culminates with both companies holding simultaneous E3 2014 press conferences where they both announce console specs, price, and that the release date is that day (as in day 1 of E3). Both hold end their conferences with Kaz Hirai/Steve Ballmer dropping the mic and walking off stage.

But the release turns into a replica of the saturn launch and both Microsoft and Sony are reduced to lighting all of their assets on fire to collect the insurance money.

Several years later, the PS5 comes out and is pretty cool.
 
2. Unless you have not been keeping track of economics. Europe is fucked with a capitol F. Pretty much every single country outside of German and England owe each-other money, and all owe huge sums to England and Germany. Since everyone is broke, nobody is paying back anyone else, and Germany and England can't recover the money they invested. Unemployment is skyrocketing, and wages are decreasing. In fact, Don Drummond, says the only possible way they can get out of this problem is by reducing every single person in Europe wages by 50 percent. That or Germany and England must accept all the other Euro countries defaulting on their loans. Which in turn would make England and Germany broke. Needless to say, Europe is not going to have as large of an impact in the next decade on console sales as it has this one. Japan seems to want nothing to do with consoles at this point, and they are not only posturing for war with China, but their economy is in major trouble itself. I mean, you can't lower your rates past 0 percent.

And right there, you repeatedly upset the Scottish, Welsh and (Northern) Irish in one ignorant paragraph.
 
Both the PS4 and Durango will be announced at the time, so people won't rush to the first one out when they know something better is coming up. It's just things like RAM than can be adjusted at the last minute.
 
I think Kaz is bluffing. I think he's trying to throw MS off, making them believe Sony is behind schedule, only to surprise reveal before MS - catch them off guard, MS believing they had more time.
 
I think Kaz is bluffing. I think he's trying to throw MS off, making them believe Sony is behind schedule, only to surprise reveal before MS - catch them off guard, MS believing they had more time.

I don't know why this announcement -- legitimate or not -- would indicate they are behind schedule. At worst, it indicates that Sony is taking a conservative approach and doesn't want to define their product before they know what they are up against. It really doesn't signal to me a lack of preparedness in as much as it represents timidity. "We'd rather counter than throw the first punch."
 
This is at least better than saying "next gen starts when we say it does". At least Sony is acknowledging Microsoft as a competitor this time around.

I don't think this has anything to do with trying to outdo Microsoft hardware wise. There's just not enough time to react in that regard. If anything, they would be trying to match Microsoft on OS software features. But even that I don't think is their main intention. I think they're mostly just trying to recoup more of their losses with PS3. It should be obvious from how many PS3 games they still have coming that they're not releasing in 2013. I wouldn't be surprised if games like GoW: Ascension, Last of Us, and Beyond released/slipped to fall, either.
 
I think his answer was in regard to communicating the specs early on, say 12 - 18 months in advance, rather than a discussion of release windows. People are misinterpreting the context, imo...
 
I think his answer was in regard to communicating the specs early on, say 12 - 18 months in advance, rather than a discussion of release windows. People are misinterpreting the context, imo...

What's the sense of waiting if they're not going to change anything (specs or otherwise)? Surely whoever announces first gets the benefit of more news coverage and more people talking about just their console.
 
What's the sense of waiting if they're not going to change anything (specs or otherwise)? Surely whoever announces first gets the benefit of more news coverage and more people talking about just their console.

What's the benefit in not throwing the first punch? You get to feel the other person out and determine how to react. That's not always advantageous, mind you. But it's understandable in why some opt for it. The advantage of going first is potential early buzz. The benefit of going second is in knowing how to position your system. You can gauge their price/specs and react accordingly in determining the machine's market appeal.
 
What's the benefit in not throwing the first punch? You get to feel the other person out and determine how to react. That's not always advantageous, mind you. But it's understandable in why some opt for it. The advantage of going first is potential early buzz. The benefit of going second is in knowing how to position your system. You can gauge their price/specs and react accordingly in determining the machine's market appeal.

I mostly agree, but I think it would be too late to make anything but minor adjustments to specs if they want to release in 2013. Also, price will almost definitely be a separate announcement, probably made during late summer.
 
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