This quote sums up exactly what is the problem with Sony.
At it's heart, the company is driven by engineers, all they care about is building the best technology, not the most enjoyable software or experiences.
If they lose out technically they have very little to offer consumers as their IP portfolio just does not have mass market appeal. Even coming in with the best technology may not save them as the VITA has proved.
Their only real weapon is price and specifications. Even with price they have little elbow room given their perilous financial position.
Are you kidding me here? They care more about the core gamer than Microsoft ever did in the last 3 years. New IP's all over the place, first party studio's among the best in the industry, great third-party exclusives, etcetera.