They already confirmed that PSVR will be sold at a loss though, and for good reason. Do you really think making money from hardware is a priority in any way? Hardware profits are negligible and completely useless, GT Sports alone will probably be more profitable, their goal is for PSVR to reach as many people as possible and making them buy software, that's where the real money is.
Selling it at a profit means obscenely high price for the mass market, which leads to a small marketshare, which leads to less licensing money, in the end even Bloodborne ends up making them more money.