Support NeoGAF

[cory]

 

[pr0cs]

Very cool, probably too long to put on TV though, which is a shame.
Like it was mentioned before, giant faceless companies taking potshots at each other is good for everyone.

 

[Stike]

though it doesn't really show how it's different than Wii.

Yep, but at this point it is not necessary. The target audience (casuals) will be told when the product is available. Months ahead, only the hardcore gamers and gamer nerds are the target...

 

[Quixzlizx]

It's not a cat fight when only one side is fighting. Nintendo continues to shrug off everything Sony throws at them and I haven't seem Microsoft comment on the move at all.

this is throwing stones from glass houses in my opinion. Making fun of using your hand as a gun like it's any worse than pretending a dildo with a glowing ping pong ball is better.

Mr. Bitter, the joke is that the dildo has buttons so you don't have to pretend it's anything other than a marital aid.

 

[RSTEIN]

Who cares if they "win or lose"

basically everyone on the forum with an Uncharted/Kratos avatar right now.

 

[Y2Kev]

Do you mean the actor? It's Jerry Lambert ( http://en.wikipedia.org/wiki/Jerry_Lambert_(actor) ). If you mean the story of the 'Kevin Butler' character, I think we can only speculate on the origin of his awesomeness.

Kevin Butler isn't real?

....this can't be happening. There is no reason to go on. WHAT ARE WE FIGHTING FOOOOORRRRRRRRRR

Kevin Butler was supposed to be VP of First Person Shooter relations at sony! he's a freaking ACTOR? an actor in shows that i've SEEN BEFORE AND NOT REALIZED IT?

How far has this "Kevin Butler" scourge infiltrated our society? Our schools? The minds of our children? Will the Texas School Board be mandating that it is KEVIN BUTLER and not evolution that drives change over time? Was Kevin Butler Ronald Reagan's chief muse? Was it KEVIN BUTLER who solved the Iran-Contra affair?

Our lives are all lies and we sit here and do nothing.

 

[Iknos]

They already do, like in that 100+ pages thread of the announcement.

That's because people were/are ignorant about it.

Here's a chance to set things straight is what I'm saying.

 

[Barakov]

Well played. :lol

 

[BarrenMind]

And now we wait for the official Natal thread.

so many permabans :lol

 

[Benjamin1981]

There are so many flaws in this pic :lol

 

[Raist]

Is that a framed picture of Jack Tretton next to the PS3?!

I fucking love these adverts!

There's one in pretty much every single KB ad.

Moar console wars in ads plz, this is awesome.
But yeah I don't think this one will be aired on TV, unless they cut it in two parts (one for each game).

 

[Animator]

The jack tretton framed picture never fails to crack me up :lol

 

[Stike]

Kevin Butler isn't real?
...
Our lives are all lies and we sit here and do nothing.

A perfect fit on the theme of "what is real and what is not" :lol :lol

 

[ChryZ]

KB is a god! :lol

 

[DeaconKnowledge]

Hilarious. :lol :lol

 

[DieH@rd]

Awesome commercial, as usual.

 

[H_Prestige]

The cheap shots were funny....but motion control wars? That's just sad.

 

[Davidion]

Are you guys serious? This is the corniest fucking ad I've seen in ages. :lol

 

[nocode]

lol, the kid in the back giving the beatdown is my favorite part

Seems kind of dumb actually. He's making fun of wii boxing and flailing, while the guy in the background is flailing like Chris Farley in the van down by the river. Added to that, the guy is apparently punching someone in a headlock while the on screen character is raining elbows with significant delay. I really don't have a dog in this fight (I swear!) but is that gesture based boxing game the best thing to show off as more accurate?

 

[anonymousAversa]

The royals winning the world series:lol

Kansas City in six!!!!

Spoiler

go bosox

 

[MikeE21286]

:lol oh man I love his expression at the end


and I missed that pic of Tretton next to the PS3 :lol

 

[Takao]

Well, they already announced the MGS PSP bundle.

That was yesterday.

 

[HiResDes]

Are you guys serious? This is the corniest fucking ad I've seen in ages. :lol

how can you say that when you've got a caricature of future KB in you avy?

 

[anonymousAversa]

okay, avatar time.

I'm at work, anyone making avatars of this ad? I would love one.

Spoiler

animated

 

[Haunted]

Kevin Butler isn't real?

....this can't be happening. There is no reason to go on. WHAT ARE WE FIGHTING FOOOOORRRRRRRRRR

Kevin Butler was supposed to be VP of First Person Shooter relations at sony! he's a freaking ACTOR? an actor in shows that i've SEEN BEFORE AND NOT REALIZED IT?

How far has this "Kevin Butler" scourge infiltrated our society? Our schools? The minds of our children? Will the Texas School Board be mandating that it is KEVIN BUTLER and not evolution that drives change over time? Was Kevin Butler Ronald Reagan's chief muse? Was it KEVIN BUTLER who solved the Iran-Contra affair?

Our lives are all lies and we sit here and do nothing.

well, he's no Terry Tate.

Are you guys serious? This is the corniest fucking ad I've seen in ages. :lol

Everyone yearns for the glorious Genesis does what Nintendon't days.

 

[AlphaTwo00]

Is that a loving tribute to the Reggie basement pic?

 

[slider]

okay, avatar time.

I'm at work, anyone making avatars of this ad? I would love one.

Spoiler

animated

I think Raist made one in the Sony GDC thread. Why I felt the need to tell you I don't know...

EDIT: Sheesh, I'm helpful - http://www.neogaf.com/forum/showpost.php?p=20325506&postcount=5754

 

[Grampa Simpson]

Kevin Butler isn't real?

....this can't be happening. There is no reason to go on. WHAT ARE WE FIGHTING FOOOOORRRRRRRRRR

Kevin Butler was supposed to be VP of First Person Shooter relations at sony! he's a freaking ACTOR? an actor in shows that i've SEEN BEFORE AND NOT REALIZED IT?

How far has this "Kevin Butler" scourge infiltrated our society? Our schools? The minds of our children? Will the Texas School Board be mandating that it is KEVIN BUTLER and not evolution that drives change over time? Was Kevin Butler Ronald Reagan's chief muse? Was it KEVIN BUTLER who solved the Iran-Contra affair?

Our lives are all lies and we sit here and do nothing.

At least we still have Joe Isuzu.

 

[Cruzader]

A perfect fit on the theme of "what is real and what is not" :lol :lol

I hate this avatar...reminds me of that retard dog and his cupcakes.

 

[Neuromancer]

I am mildly amused.

 

[JoshuaJSlone]

The jack tretton framed picture never fails to crack me up :lol

It reminds me of Iwata in Gahiggidy's basement.

 

[AlphaTwo00]

It reminds me of Iwata in Gahiggidy's basement.

I swear it's Reggie, not Iwata...

 

[electroshockwave]

Seems kind of dumb actually. He's making fun of wii boxing and flailing, while the guy in the background is flailing like Chris Farley in the van down by the river. Added to that, the guy is apparently punching someone in a headlock while the on screen character is raining elbows with significant delay. I really don't have a dog in this fight (I swear!) but is that gesture based boxing game the best thing to show off as more accurate?

I'd guess that was just a video running in the background. It's probably a lot easier to set up than someone actually playing where they could begin to lose the fight or something else could go wrong.

 

[Raist]

I'd guess that was just a video running in the background. It's probably a lot easier to set up than someone actually playing where they could begin to lose the fight or something else could go wrong.

Of course it is. Nothing's plugged in :lol

 

[scitek]

Who IS Kevin Butler? Is he a Sony employee? Did they just find him one day and decide he's really funny? Does he work for a marketing agency?

I remember him being in a Burger King commercial right before the Sony ads started. He was the funny guy in that, too.

 

[Danielsan]

Man I hope Sony has Kevin Butler on a lock-down for the PS3's entire life.
These ads are simply brilliant. Kevin Butler is such a great character and all the consistent little gags really add to the charm.

 

[neojubei]

Butler does it again, funny funny commercial.

Instead of Tretton, Butler should do the E3 Sony conference.

 

[BruceWayneIII]

Fantastic :lol :lol :lol GIF ammo during E3

Butler does it again, funny funny commercial.

Instead of Tretton, Butler should do the E3 Sony conference.

Actually, I like Tretton, but I think it could be great to have Kevin on a big screen as the official VP of [insert here] commenting on the show or the news.

 

[sn00zer]

Finally Sony is taking it easy and making PlayStation "fun" instead of "arty and high class"
Sems they have really been lighthearted since the E3 presser and the leak beforehand. Yay new Sony marketing

 

[Majine]

Wait, Kevin isn't his real name!?

My life is a lie.

 

[AlphaTwo00]

I remember him being in a Burger King commercial right before the Sony ads started. He was the funny guy in that, too.

He's also in a Capital One commercial right now, which I thought for the longest time, was a Heavy Rain commercial...

 

[Revolver]

Love the KB ad campaign. I think it's the best Sony's had since the days of the PS1.

 

[Benjamin1981]

Man, they need to do a video for the opening of the E3 press briefing with him. Somehting along the lines of Kevin Butler VP of Megatons.

 

[WinFonda]

:lol Tretton's pic always gets me.

A Tretton + Butler co-host for E3 would be madness.

 

[nocode]

I'd guess that was just a video running in the background. It's probably a lot easier to set up than someone actually playing where they could begin to lose the fight or something else could go wrong.

Right, makes it even worse that they got it wrong. Whatever, its supposed to be funny, but when you are directly taking a shot at something you shouldn't leave yourself so open to attack.

Spoiler

which is probably what I just did in this post

These ads make the PS3mote, to steal a term by a certain podcasting personality, seem even more like the wiimote IMO.

Edit: I will say that these ads are a definite step in the right direction. Those old ones were so pretentious and pointless.

 

[methane47]

KEVIN BUTTLER ISN"T REAL!!?!?

 

[kikanny]

:lol Kevin is awesome and funny as usual. God I love this guy. This has been a fantastic marketing campaign from Sony.

 

[Man]

I foresee heavy NeoGaf usage of these in 2010. :lol

 

[lupinko]

* Right Click - Save *

I will need it when MS announces Natal support for halo.


Yeah that was the first one.
Probably the best PS3 ads ever, even better than those crazy baby dolls !

No it wasn't, it was MLB09, with KB heckling Dustin Pedoria.

 

[zerokoolpsx]

Full of epic win.