For those out of the loop, Kim Kardashian: Hollywood is an extremely popular new game that is still the No. 2 app in America - and it's revenue performance is stunning. The app hit the top 5 iPhone sales chart in America in just six days and its still there. It is a top 10 grossing iPhone app in 31 countries, from Brazil to Egypt to New Zealand. The game is so popular that it has boosted the share price of Glu Mobile by 50% since June, adding more than $100 million to its market cap.
The game is also set to generate 200 MILLION DOLLARS in just 6 months (and in which Kim Kardashian herself is reportedly expected to pocket 85 MILLION DOLLARS)! To put things into perspective, Electronic Arts free-to-play mobile game The Simpsons: Tapped Out took more than a year to reach $100 million in lifetime revenue.
Well, Kim Kardashian: Hollywood has crashed, and the public are now eating Kim Kardashian alive on twitter & instagram........