Nintendo was right in not trying to copy Sony or MS and make it the "console triplets." It's not enough to just release a box, they'd have to do lots of brand building and it would take time to build that name for themselves and court those audiences. Nothing wrong with that in itself, but when you see how that actual market is smaller, it's not worth jumping into the ring to fight for a share of a shrinking pie.
So they went another way with their console, and it sucked for lots of other reasons. I bet if they took a different approach, a third approach to the console, they could have fared slightly better. It's good that they are trying to branch out into other industries, whether it works remains to be seen.
Services are very important now for everyone. Consolidation isn't just in gaming. Hell, Comcast just bought Time Warner. "Content" delivery is also important and that's really Valve's wheelhouse. Realizing efficiencies in NIntendo "new" gaming hardware business through a unified architecture doesn't really solve that. I really hope their answer is a more robust sales force and promotions.
Not saying they're not important. I even stated that PsNow can be great if it doesn't substitute the classic way of selling games, because I can't possibly think that would be enough to sustain development costs (the movie example is right about this: from what I gathered, movies recoup the biggest part of their budgets - by far - through cinema releases, and THEN through retail releases AND streaming services). Services must be there, but I think they can't substitute buying and selling games as normal.
About Nintendo, well, as already mentioned, they also want to make NNid their platform, spreading across all their future hardwares, and they mentioned they want to give customers ways of paying less for games (discounts for people buying more games / letting more friends play multiplayer titles), so they seem to be on a good road for that (theorically).