Xbox Elite 4
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Xbox = Brand
Elite = Console name
4 = Generation
I think Elite has always been their "premium" brand for all things Xbox hardware so it would make sense to make to name the console that. Now that Xbox is now a platform, there's no need to call the console "Xbox" as it could bring confusion. It's a new platform and new way of doing things so it makes sense to me. Then when they update it, Xbox Elite 5 or if they want to make an even higher priced console, Xbox Elite Pro 4 (dual GPUs and such, premium priced).