So, there's a new Mavis Beacon title releasing on Steam today:
http://store.steampowered.com/app/243890/
You might notice something... Mavis is looking fit and young as ever:
How does she remain so ageless!???
After all, I remember when I had this program as a kid, she looked like this on the box art:
20 years, and still a looker!
This demanded some research... as it turns out, Mavis Beacon is not a real person, but is instead a fictional character designed to help humanize the typing process. I don't think this is common knowledge at all, so I did a little digging.
From a 1998 NY Times Article:
Kind of crazy for those of us who learned using the program, I'm sure... Next they'll tell us the zombies in Typing of the Dead aren't real!
http://store.steampowered.com/app/243890/
You might notice something... Mavis is looking fit and young as ever:
How does she remain so ageless!???
After all, I remember when I had this program as a kid, she looked like this on the box art:
20 years, and still a looker!
This demanded some research... as it turns out, Mavis Beacon is not a real person, but is instead a fictional character designed to help humanize the typing process. I don't think this is common knowledge at all, so I did a little digging.
From a 1998 NY Times Article:
In a techie world traditionally dominated by white males, an African-American woman on the front of a software box tends to get one's attention. ''The whole concept was this idea of trying to anthropomorphize computer software and to put a person on the cover,'' Mr. Abrams said, ''so people would think it was a person trying to teach them how to type, as opposed to a computer.''
So the ''Mavis'' creators decided they needed a strong character to present the lessons, and Mr. Crane was put in charge of finding a model to photograph for the box cover.
''One day he walked into Saks Fifth Avenue in Beverly Hills to buy some cologne, and there behind the cosmetics counter was a beautiful black woman named Renee L'Esperance,'' said Mr. Bilofsky, reading from a file that was put together to celebrate the 15th anniversary of Software Toolworks. ''Born into a well-to-do Haitian family, she fled the Duvalier regime and wound up at Saks. She had never modeled, and her extremely long fingernails made her an unlikely typist, but when Les looked at her, he saw Mavis.''
It just so happened that Mavis was black.
''It wasn't intentional that the role model would be African-American,'' Ms. Hankin said. ''Les was just looking for who the right person would be to play Mavis.''
Mr. Crane was a former disk jockey and host of television's ''The Les Crane Show'' (known as ''ABC's Nightlife'' during the last few months of its one-year run opposite NBC's ''Tonight Show'' in 1964-65). He was also a huge fan of the rhythm and blues sound. So he named his creation after the singer Mavis Staples. The character's last name refers to a beacon of light in the keyboard hunt-and-peck darkness.
''It was pretty much an instant success,'' Mr. Abrams said. ''But believe it or not, even though it was 1987, we had some initial reluctance to carry the product because there was a black woman on the box. People did not believe it would sell.''
Mr. Abrams, who concentrated on marketing the software, said that some stores in the South and Southwest had been reluctant to display the product at first because there was a black woman on the package. But reluctance to carry the product was not confined to those regions of the country. Mr. Abrams said he had also been turned down by 47th Street Photo in Manhattan, a large electronics store (which has since filed for bankruptcy) which was, at the time, a valuable outlet for software developers. (A lawyer for 47th Street Photo's former owners declined to comment.)
Kind of crazy for those of us who learned using the program, I'm sure... Next they'll tell us the zombies in Typing of the Dead aren't real!