It's tracking to $75m over the four-day weekend.
As always, anecdotal evidence doesnt mean everything.
A lot is riding on this weekends worldwide totals for Will Smith (back at cineplexes after a 4-year hiatus) and Sony Pictures (reviving a decade-long dormant franchise). Yes, Sonys new #1 Memorial Weekend movie Men In Black 3 will beat Marvels The Avengers which is starting its 4th week in domestic release. But I cant ignore rival studio claims that the 3D scifi laugher is not looking as strong as Hollywood thought for North America or overseas. At first this just seemed to be sour grapes. But now its clear that Barry Sonnenfelds/Rick Bakers latest playing in very wide release at 4,248 theaters looks to open in the range of $18M today and only $75M for the 4-day holiday. Thats not anywhere close to the $90M which Hollywood thought this popular franchise could open its threequel. This makes the 5th major studio release that has underperformed at the start of Summer 2012, though not as badly as the others. Even overseas, depending on whos analyzing, MIB3 is a mixed bag.
My Sony sources are quick to point out that it opened bigger in Russia than The Avengers. But rival studios tell me that despite great tracking internationally, their midweek openings in Australia, France, Korea, and Germany are mostly behind Battleship or John Carter. Weird. Those are two comps which no studio wants to hear in the same sentence with its summer blockbuster. The reason this is a problem is that MIB3 was very expensive to make. The time travel elements of Etan Cohens script had to be re-worked by Jeff Nathanson who needed more time to pull off the tricky plot device. So the film shut down for about six weeks, which is a rarity for a major tentpole. That caused the cost to skyrocket from a range of $225M (which is what Sony claims as the budget) to $300M (which is what rival studios say it really was). Between that and all the gross profit participants, every dollar counts.
Well, tracking news isn't 'anecdotal.' There have been some pretty bad indicators; awful midnight numbers, low search interest, and the budget itself contrasted with the opening numbers. Example:
$300 million dollar budget (let's just be nice and say $270), $75 million opening during Memorial Week, undertracking everywhere... I guess I can't call it a bomb outright perhaps, but certainly it's not positive.
Still gonna make 500 million WW+ (OS gross to be piggybacked by China and Russia it looks like). Europe's nice weather is killing the box office over there right now, so we'll have to see if MIB recovers next weekend with soft drops.
Might not be profitable at 500 million or so, but it's not gonna be much of a money loser either once you factor in the home video and merchandise sales.
Clearly you were not just going by tracking data;Well, tracking news isn't 'anecdotal.' There have been some pretty bad indicators; awful midnight numbers, low search interest, and the budget itself contrasted with the opening numbers. Example:
$300 million dollar budget (let's just be nice and say $270), $75 million opening during Memorial Week, undertracking everywhere... I guess I can't call it a bomb outright perhaps, but certainly it's not positive.
Hence my response.boy this film is going to be some bomb, early forecasts don't look positive, the GAF topic is dead and my movie theatre was dead. Will Smith pull at the box office finally really dead?
Overseas, Sony claimed some fantastic new openings around the world, led by Russia, the Middle East, Latin America, and Asia. Highlights: Russia was a sensational, dominant #1 opening grossing $3.5M, accounting for 85% of the box office. This is bigger than the opening day of Avengers and is Sonys biggest opening day of all time. In line with Russias opening, Ukraine scored a big $314K and headed to finish with 3 times the opening weekend box office of Mission: Impossible 4. United Arab Emirates took in $427K, tracking 50% above Will Smiths Hancock. Latin America also tracked ahead of M:I4s opening weekend with the big markets of Brazil and Mexico opening tonight. Yesterday Argentina took in $217K, Peru $134K, and Chile $62K. In Asia, Sony had strong openings in Malaysia $369K, Hong Kong $341K, and Singapore $290K which should end up above M:I4 as well as Pirates 4 come Sunday.
The fact that this film is even remotely enjoyable, never mind a fun romp people actually like, could be one of the biggest shocks of the summer.
The production on this was so troubled that at one point Sony had considered pulling the plug on the whole thing mid production.
Though I'll certainly go and check it out I'm still a little baffled as to why Sony wanted a third MIB film. The second one was a disaster and apart from being one of Sony's few 'studio owned franchises' it's never been a big shifter of merchandise etc....
I get the feeling this was done to ensure they maintain a good relationship with Will Smith who seems to be wanting to get back into the game. That and they mentioned that focus groups had reacted positively to the idea of a MIB3 having fondly looked upon the series in a favorable light. Apparently they felt enough time had elapsed that people would forget the badness of MIB2. Again, probably not going to lose any money in the process and they get to put Will Smith back in the spotlight.
Sony's product placement was pretty schlocky. Not only do you get Smith playing a PS3 but they even had a kid using the Move. And I didn't see it but someone in the movie probably had a vita.
One of the few franchises that Sony has, yet they won't release a Ghostbusters sequel. The budget would have to be less than is with a similar return.
Does it top Will using a Dual Shock to control his car in MiB2, or the MiB headquarters having a Sprint Store for no reason?
Dan Aykroyd and Bill Murray is the reason there will never be another Ghostbusters movie.
maybe the muted film gross means the beginning of the end of the will smith reign. then maybe he can become a real actor again.
There weren't any corny shots of things flying at your face or anything like that
Again? What has he done in the past that is so much better than his more recent output?
Persuit of happiness?
I just watched it today not in 3D. I wasn't expecting much and was pleasantly surprised at how much I enjoyed it. I liked how the main bad guy reminds me so much of Macho Man Randy Savage in the looks department. It's definitely a fun flick I'd watch again when I have nothing else to watch.
People really saying its a bad film? I really liked it. And the only product placement I noticed was Will holding the ps3 controller while playing some video game. I don't think they mentioned what system it was or what he was playing. Not bad at all imo.
yes there were. quite a few actually
god i hate all current 3D technology
If you think Ali, I am Legend, Pursuit of Happiness and Seven Pounds don't show an extremely talented actor who is being wasted in Hancock and MIB3, I don't know what to say. And Seven Pounds came out 4 years ago.Considering that was his last film before Seven Pounds, that is part of his recent output, I'd say.
Again? What has he done in the past that is so much better than his more recent output?