Microsoft is lacking global marketable IP. Activision-Blizzard's IPs are global phenomenal IPs. Especially on Asia and Europe. It will help them tremendously, and give them exposure they need for their brand.I agree, the only major ip here is COD. But that’s going down the toilet with Warzone cannibalising the franchise sales. Of course Warzone itself is a money spinner, as are likely the mobile games. But as far as games for console gamers, where’s the golden egg?
MS would be better off having this fall apart and using the money more wisely, preferably creating studios and new mind blowing ip’s.