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[Draugoth]

Xbox’s chief financial officer Tim Stuart recently told attendees at the Wells Fargo TMT Summit that the company wants to bring Game Pass “to every screen that can play a game”.

One potential method of expanding the service’s reach that he floated included offering ad-supported game streaming to players in emerging markets.

The vision I like to talk about is we have xCloud game streaming, so you can subscribe to Game Pass Ultimate and you can stream hundreds of games to really any endpoint that has a browser experience,” Stuart said

For models like Africa, or India, Southeast Asia, maybe places that aren’t console-first, you can say, ‘hey, do you want to watch 30 seconds of an ad and then get two hours of game streaming?

Africa is, you know, 50% of the population is 23 years old or younger with a growing disposable income base, all with cell phones and mobile devices, not a lot of high-end disposable income, generally-speaking.

So, we can go in with our own business models and say — there’s millions of gamers we would never have been able to address, and now we can go in with our business models

Via TweakTown.

 

[Kurotri]

xcloud is horrendous, the young gamers of africa shouldn't get punished by this

 

[acm2000]

xcloud is horrendous, the young gamers of africa shouldn't get punished by this

xcloud works fine they just need more servers so you dont have to queue up.

 

[freefornow]

Fuck! Off! With! This! Shit!

 

[GHG]

Seems like a service tailor-made for Gavon West .

 

[Interfectum]

xcloud is horrendous, the young gamers of africa shouldn't get punished by this

Eh? I use it all the time on my Samsung TV. Shit works great. Play Fortnite, KI, and Halo on it.

 

[twilo99]

xcloud works fine they just need more servers so you dont have to queue up.

Its weird because I never have to wait on my phone, or in the browser on my desktop, but it often does that on my xss..

 

[YOU PC BRO?!]

Microsoft is fast becoming lame and gay.

 

[Banjo64]

Xbox always know just what the consumer wants.

 

[reinking]

Will the ads roll before or after it throws me into a queue? You know this is going to look like tv streaming services before it is all over. No ad tiers will be too expensive and expect ads in your current tier.

 

[ZoukGalaxy]

Another genius idea "experiment" for poor people, having to watch an ads for something they can't afford. Awesome. Buliding a brainwashed generation for the future like if there is not enough ads of things they can't afford everywhere.

/s

 

[Ansphn]

Wait 15 minutes and watch these ads while you wait for your turn

 

[GHG]

Another genius idea for poor people, having to watch an ads for something they can't afford anyway. Awesome. Buliding a brainwashed generation for the future.

/s

But think of the engagement possibilities.

 

[RoboFu]

Probably the UK.

 

[Unknown Soldier]

Microsoft goal really is to devalue gaming to zero so Sony and Nintendo can't compete and will go bankrupt, huh? Only MS can afford to spend billions to give people free games streaming with ads.

 

[Spyxos]

xcloud works fine they just need more servers so you dont have to queue up.

It is blurry and a little bit laggy. On a phone or a tablet it looks ok, but anything bigger....

 

[Darsxx82]

For models like Africa, or India, Southeast Asia, maybe places that aren’t console-first, you can say, ‘hey, do you want to watch 30 seconds of an ad and then get two hours of game streaming?

I think it's a pretty decent exchange, especially for those with low economic resources. The other part of the problem is who in those countries has access to a decent internet connection...

 

[Gavon West]

Seems like a service tailor-made for Gavon West .

 

[acm2000]

It is blurry and a little bit laggy. On a phone or a tablet it looks ok, but anything bigger....

its 1080p on a laptop/chromebook which is enough, on a 4k large tv it starts fall away though

 

[Iced Arcade]

Yeah fuck that.

 

[Kurotri]

Eh? I use it all the time on my Samsung TV. Shit works great. Play Fortnite, KI, and Halo on it.

on my end it was super frustrating, can only speak from my experience. Even Luna worked better.

 

[Tiago Rodrigues]

Maybe they will finally have more than 30M people using this

 

[diffusionx]

 

[sankt-Antonio]

These shenanigans are the reason I'll never buy an xbox or use their services.

 

[HeisenbergFX4]

I wouldn't go this route but for some who might not want to spend the monthly fee I think this is a good option

I think it's a pretty decent exchange, especially for those with low economic resources. The other part of the problem is who in those countries has access to a decent internet connection...

I agree its win win as long as they keep the paid version ad free

 

[PontiusFeeb]

xcloud works fine they just need more servers so you dont have to queue up.

Having to queue up for a long time happens to be exactly how I define "not working fine at all." I used to like the service a lot before the queues made it not worth using.

 

[Gojiira]

Probably the UK.

Sounds more like a American thing tbh

 

[RoboFu]

I remember back when you could order pizzahut while playing everquest.

 

[Solidus_T]

It will be offered first to all of the shills as a reward.

 

[Raonak]

xbox really scraping the bottom of the barrel

 

[FrankWza]

Maybe they will finally have more than 30M people using this

 

[Pelta88]

This was always their intention. Keighley game award the industry. Netflix of gaming was always the goal and that includes leaning heavily into advertising.

This model will be in Western markets within a year after a “successful trial” in third world markets.

 

[Barakov]

Let the shilling begin. This is an influencer gold mine.

 

[NEbeast]

I wouldn't go this route but for some who might not want to spend the monthly fee I think this is a good option

I agree its win win as long as they keep the paid version ad free

Fuck no. If you try to justify this then it spreads. I can't believe people are claiming this is good.

 

[damidu]

of course they are.
shills are waiting for final draft to form the line of defence i assume?

 

[FrankWza]

of course they are.
shills are waiting for final draft to form the line of defence i assume?

Caught during a shift change. They'll be here

 

[SmokedMeat]

Watch ads to gain access to games.

I wonder how developers feel about this? It’s one thing to sell to people paying for a subscription service, but now your games will be played by people who watch a Taco Bell commercial.

 

[El Muerto]

 

[damidu]

as pathetic results continue to roll in, expect all sorts of gamepass nickel and diming. pressure must be high to produce results.
jeez they already have day -7 idiot editions for all of first party games now.
you early access and wait 3 months for fov sliders to be patched in.

 

[Crispy Gamer]

Everyone should be against this leave that crap on mobile

 

[HeisenbergFX4]

Fuck no. If you try to justify this then it spreads. I can't believe people are claiming this is good.

Just doesn't bother me that people have an option to get GP free with ads

 

[Horseganador]

It seems like a desperate measure to increase engagement.

 

[Die Namek Ability]

Seems like a dumb business move.

So your going to give acces to your service to ppl who cant pay for it by showing them ads for shit they cant by?

What am i missing here?

 

[ChorizoPicozo]

MS needs ads to "make a living"

 

[Ozzie666]

It'll come to full on paid gamepass aswell, don't you worry. Only a matter of time. I'm surprised more developers don't use product placement in their games.

 

[FrankWza]

It seems like a desperate measure to increase engagement.

Not surprised after the latest blade "controversy"

 

[yet_another_alt]

2 hours of vidya for 30 seconds of ads ain't a bad deal but we know it's going to end up a lot worse than that within a few years.

 

[Beechos]

Oh hell nah as a paying gamepass cust the wait time queue to stream a game is getting ridiculous. Like over 10 min to queue up a game at times. Kinda defeats the purpose of play anywhere anytime.

 

[phaedrus]

 

[Sushi_Combo]

Do the ads add to your game time/engagement?