On 17 September 2005, the Danish newspaper Politiken ran an article under the headline "Dyb angst for kritik af islam"[8] ("Profound anxiety about criticism of Islam"). The article in Politiken was the basis of a Ritzau telegram from the day before written by journalist Troels Pedersen. The article by Ritzau discussed the difficulty encountered by the writer Kåre Bluitgen, who was initially unable to find an illustrator prepared to work with Bluitgen on his children's book Koranen og profeten Muhammeds liv (English: The Qur'an and the life of the Prophet Muhammad ISBN 87-638-0049-7). Three artists declined Bluitgen's proposal before one agreed to assist anonymously. According to Bluitgen:
One [artist declined], with reference to the murder in Amsterdam of the film director Theo van Gogh, while another [declined, citing the attack on] the lecturer at the Carsten Niebuhr Institute in Copenhagen.[8]
In October 2004, a lecturer at the Niebuhr institute at the University of Copenhagen had been assaulted by five assailants who opposed his reading of the Qur'an to non-Muslims during a lecture.[9]
The refusal of the first three artists to participate was seen as evidence of self-censorship and led to much debate in Denmark, with other examples for similar reasons soon emerging. Comedian Frank Hvam declared that he would (hypothetically) dare to urinate on the Bible on television, but not on the Qur'an.[10][11]
On 30 September 2005, the daily newspaper Jyllands-Posten ("The Jutland Post") published an article entitled "Muhammeds ansigt"[12] ("The face of Muhammad"). The article consisted of 12 cartoons (of which only some depicted Muhammad) and an explanatory text, in which Flemming Rose, Jyllands-Posten's culture editor, commented:
The modern, secular society is rejected by some Muslims. They demand a special position, insisting on special consideration of their own religious feelings. It is incompatible with contemporary democracy and freedom of speech, where one must be ready to put up with insults, mockery and ridicule. It is certainly not always attractive and nice to look at, and it does not mean that religious feelings should be made fun of at any price, but that is of minor importance in the present context. [...] we are on our way to a slippery slope where no-one can tell how the self-censorship will end. That is why Morgenavisen Jyllands-Posten has invited members of the Danish editorial cartoonists union to draw Muhammad as they see him. [...]
[12]
After the invitation from Jyllands-Posten to about forty different artists to give their interpretation of Muhammad, 12 caricaturists chose to respond with a drawing each. Many also commented on the surrounding self-censorship debate. Three of these 12 cartoons were illustrated by Jyllands-Posten's own staff, including the "bomb in turban" and "niqābs" cartoons.
On 19 February, Rose explained his intent further In the Washington Post:
The cartoonists treated Islam the same way they treat Christianity, Buddhism, Hinduism and other religions. And by treating Muslims in Denmark as equals they made a point: We are integrating you into the Danish tradition of satire because you are part of our society, not strangers. The cartoons are including, rather than excluding, Muslims.
[11]
In October 2005, the Danish daily Politiken polled thirty-one of the forty-three members of the Danish cartoonist association. Twenty-three said they would be willing to draw Muhammad. One had doubts, one would not be willing because of fear of possible reprisals and six cartoonists would not be willing because they respected the Muslim ban on depicting Muhammad.[13]