Not sure about 360, but on PS3 when you launch it pops up the profile screen and you select from there. You press square to bring up the profile menu to swap again, it's nice and easy.I'm at work, so I can't check, but how do I access these different profiles on my Xbox or PS3??
Anyone know if I can clear my own recommendations? I've created new profiles for my daughters, but of course I still have all of their recommendations...