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[vio]

Yeah. Really like the GoW one as well. I wonder what it would look like for the order. Probably use RAD's brushed metal aesthetic with the symbol of the order in the middle? Or may be just the brushed metal and a black center.

I can't see Galahad in the middle, not iconic enough yet.

Not enough stache.

 

[CREMSteve]

Old logo is vastly superior.

 

[RK128]

While I love there old one (really fit the more violent games they worked on ), this new one is a better reflection of them as a whole .

They work on and help out with TONS of different games (helping out the smaller teams within Sony, help make some ports across the PS eco-system, ect), so a new logo that reflects there creative side does fit them better .

 

[Doctoglethorpe]

Retro minimalism, I like it.

 

[Shig]

The Hohokum variant sold me on it. Color adaptability to complement the product it's paired with is a good look.

 

[Skinpop]

prefer the new one, old logo looked like some HP laptop decoration or mid 00's MTV identity.

 

[Blitzhex]

prefer the new one, old logo looked like some HP laptop decoration or mid 00's MTV identity.

Yeah... new one is way better.

 

[sant]

Looks like a logo from the 70's

 

[Xenon]

Looks like a logo from the 70's

I was going to post this. I hope they paid 70's rate for it.

 

[Goodacre0081]

it sort of has that PS logo thing going on

 

[Bundy]

The Hohokum variant sold me on it. Color adaptability to complement the product it's paired with is a good look.

True! I like it
It's a good idea.

 

[EmSeta]

New one is obviously far more versatile and professional.

 

[Strike]

Prefer the old logo, but this might grow on me over time.

 

[tanooki27]

cool, the old one looked like a bad tattoo.

 

[Vilam]

I'm not over the moon for the new one, but it's good and a definite step up. That old logo was hideous.

 

[CHC]

Old one reminds me of cheesy 90s comic book aesthetic, new one reminds me of huge 70s tech companies, namely Polaroid.

Personally I'll take the new one any day but I don't think it represents, even remotely, their products.

 

[Pyramid head]

The old one was ugly, but the new one just isn't anything.
Not really sure why 'versatile' is a laudable quality in a game studio logo, it's not like it needs to be anything else. It is true though, it could just as easily easily be the logo of a printing company or a real estate firm.

 

[Aquamarine]

The old one was ugly, but the new one just isn't anything.
Not really sure why 'versatile' is a laudable quality in a game studio logo, it's not like it needs to be anything else. It is true though, it could just as easily easily be the logo of a printing company or a real estate firm.

Sony Santa Monica, the financial consulting company. "Versatility" at its finest.

 

[Xtars]

From a graphical design point of view the new logo is 100x better. The old one might have been unique, but, it is hard to recognize and decipher since it's more of a mess drawn with a brush.

Never liked the old one, the new is clean, has it's on identity and with a game image attached in the center is also clear to "read" for people who might not be familiar with the company.

GJ.

 

[Spring-Loaded]

prefer the new one, old logo looked like some HP laptop decoration or mid 00's MTV identity.

yup

People here said 3D Realms' old logo was good. Not surprised at praise for SSM's old one.

The old one was ugly, but the new one just isn't anything.
Not really sure why 'versatile' is a laudable quality in a game studio logo, it's not like it needs to be anything else. It is true though, it could just as easily easily be the logo of a printing company or a real estate firm.

Nothing says "video game developer" like a messy logo.

 

[Grudy]

It doesn't fit a game company logo at all.

 

[Lord Error]

Nothing says "video game developer" like a messy logo.

Let's not make a false equivalency here. New RAD logo is cool. It tells something about the company's identity and the stye of games they are creating. This tells none of that.

 

[Bad_Boy]

Does this mean we can get a kenetica sequel?

 

[plainr_]

Looks good.

The old logo felt out of place in games like Journey and Pixeljunk.

 

[Glass Rebel]

On one hand, the new logo looks really boring. On the other, I'm a sucker for game-specific logos. Wish more companies would do that.

 

[Flipyap]

What does the amorphous blob at the top represent in any capacity? There's no cohesion or unity between the font, studio name and shape of the design.

Bungie got it right with the logo, a shooting star that is a subtle nod to their love of the sci-fi genre.

Or, it's just a ball with the swoosh shape that you'd find in pretty much every logo in the 90s.

This would be one weird shooting star:

 

[Fortuneelsewhere]

This one is so much better.. The old one was a orgy of design information overload.

 

[Akainu]

And the old logo also came with a great intro too.

 

[SigSig]

Old logo was horrible.
I love the new one.

 

[Muffdraul]

The new logo reminds me of something Designers Republic might have come up with for the intro of Wipeout 3.

 

[PigzFly]

Everyone's jumping on the minimalist bandwagon.

Spoiler

I like it.

 

[spats]

A little bit too ironically 70's-y for my liking.

 

[Lord Error]

This is btw what their old logo looked like for the most part:

It wasn't completely unreadable like the image in OP suggests. I always saw it as a surfer culture graffiti thing, which made sense to me because "Santa Monica".

 

[EVIL]

I like the new logo, better then the old one that looked like a bunch of cheesy free fonts thrown together with some clip-art curls.

 

[Vidpixel]

The old one looks like something you would see on an Affliction t-shirt. The new one is much better from a design and usability perspective, but I don't find it particularly creative either, as it doesn't really represent anything in relation to the company name, itself.

 

[bomma_man]

Old one looks like a department store surf brand from the nineties.

New one's just boring.

 

[v0yce]

I can't believe people say they preferred the old one.

I will use this thread as a reminder to myself of the vast ocean of aesthetic preference on GAF.

That's a really nice way of saying a lot of GAF has awful taste.

Seriously, that old logo is really, really bad.

The new is interesting. I wonder how far they'll go with the customized aspects. Reminds me a bit of what DC has done with they're new logo.

I can see the SMS logo easily animating too. The main middle section appears with whatever content and the side pieces slide out or something. Could be neat when starting up a game.


Pretty good job.

 

[Spinluck]

It's yet another modern flat and simple, "clean" logo

But it makes sense considering they're more of an overseeing studio of several multi-developer projects, of sorts.

I wonder what's after this trend.

 

[Black Door]

I can't believe people are nostalgic for that 90s ass logo.

ya, seriously

*types "Santa Monica" twice, runs letters through 12 fonts and sizes* "Whew! That was tough work! Now, about my fee..."

 

[Amir0x]

It's like something from the 1970s color-wise, sort of like that part... the Sony Santa Monica part though could use a different font entirely.

 

[SpasilliumX11]

.

 

[Platinum_D]

I like it i think it looks much better than the last one they had.

 

[Bluenova]

This is a really good execution, I'd have maybe chosen different colours. Its really slick. It will age well.

edit:

The Hohokum variant sold me on it. Color adaptability to complement the product it's paired with is a good look.

Bingo! /edit


The old one was creepy and cool too, i like it enough, but I feel they have grown far beyond that mark.

Also, I'm not surprised more like the old one though. hehe

 

[inner-G]

Serviceable, but far better than the old one.

The old one would be borderline unreadable at small sizes.

 

[shink]

That's a really nice way of saying a lot of GAF has awful taste.

Seriously, that old logo is really, really bad.

The new is interesting. I wonder how far they'll go with the customized aspects. Reminds me a bit of what DC has done with they're new logo.




I can see the SMS logo easily animating too. The main middle section appears with whatever content and the side pieces slide out or something. Could be neat when starting up a game.


Pretty good job.

Yeah after I saw the changes with the colours to adapt to different games, it reminded me of the DC logos with all the different characters. I like it now

 

[ElectricKaibutsu]

It's like something from the 1970s color-wise, sort of like that part... the Sony Santa Monica part though could use a different font entirely.

It's too obviously retro-inspired, imo. The logo should be forward thinking and original, which this is not.

Spoiler

Not that I could make a decent logo to save my life...

 

[Shpeshal Nick]

so they put an image in-between

Pretty sure that was the main driver behind this logo.

I don't mind it.

 

[JJDinomite]

Great now make another Kinetica game please

 

[Doug Heffernan]

It makes me think of:

Yeah definitely, I don't like it.

At least the old logo had some character and personality to make up for the generic studio name.

 

[ozfunghi]

lol at people preferring the original logo made by the son of the janitor back in 1994, in his art-class in highschool with his illegal copy of photoshop 2.