Alot of trying to cover their ass for the most part. They haven't been in a good place for a while now. The horrible wii U sales have made it clear where the company is at in the investor eyes
This one re: figurines confuses me slightly
Is he saying that they're looking at making figurines that may have no impact in games and selling these?
However, in terms of when we will be able to regain Nintendo-like profits, I would ask you to give us a bit more time and see how we do in the following two years.
Moreover, I feel that we will be able to further stimulate our platform business by taking advantage of smart devices, and I think that we will be able to provide detailed information on this as well as some concrete results between the current and the next fiscal years.
Also, the idea I mentioned about redefining the definition of video game platforms will also require approximately two years. This is how we would like to talk more about our mid-term measures and lead them to actual results. However, we will not be able to create a good environment for the company unless projects are undertaken simultaneously, so this is the kind of timeframe that we have in mind.
Rather than making specific software that is compatible with figurines, they're making figurines that are compatible with unspecific software.
I wouldn't mind future Nintendo games having special features added for connecting figurines to them. Maybe some sort of Pikachu cameo in a future Mario game if I connect my Pikacbu figurine?
Wii-U 2 years left unconfirmed?
2 year transition?
2 years.
Oh come on. There's at least a Zelda Wii U game announcement.
After that though, I think there's no more left in the Wii U.
I would like to be proven wrong, but it's been almost two years, and that user base doesn't seem like it's going to inflate any time soon.
Wii-U 2 years left unconfirmed?
Smartphones? Tablets? 2 year transition?
2 years.
Wii-U 2 years left unconfirmed?
Smartphones? Tablets? 2 year transition?
2 years.
So basically Nintendo has 3.6 million units sitting around in warehouses that they want to sell. How else could they have taken a hit on the hardware lose on these units last year if they aren't already manufactured?
Finished reading everything.
It was rather interesting but Iwata is still with the "one game can change everything!" idea.
The Wii U's failure (As an owner I still hope it can be recover to be success in the long run) is likely the best thing that could have happen to Nintendo in the long run. It's possibly THE thing that is finally forcing them to expand in various directions all at once. To be more then just a gaming company.
I also mentioned in January (at the Corporate Management Policy Briefing) that we would change the definition of our platforms from being device-based to NNID-account-based. When our platforms are account-based, we can expand the number of applicable devices. In order to have rich and high-quality game experiences, we always want our users to play with our dedicated game systems that are specifically designed to provide such unique experiences, while at the same time, we may be able to select some portions of these games and make them available on other devices.
To me it doesn't seem good that he is still clinging to the "one game can save a console" concept. He must not have seen our chalkboard meme.
As to whether our philosophy has changed or not, the basic idea that consumers reluctantly purchase hardware only because they want to play with appealing software remains unchanged.
The Business Development Department's establishment is completely new info.
There's also a (very) little update on their console future, NN-based and not device-based, which is...
...mmmmmh...
I of course believe that launching new hardware will not produce good results unless we first make sure that those who have already purchased our platforms are satisfied.
they could even become like Konami .
I hope that will happen.
I see now. The "hardware production costs being higher than our trade price was taken into account" bit was throwing me off. I read it as "has been resolved". I guess sometimes we read what we want to read.No, he says the production price is still higher than what they sell each unit for. They're just going to sell a bunch of them that don't have their production costs counted this year because they were made last year, so they'll make a profit/only a small loss on Wii U hardware overall this year.
No, he says the production price is still higher than what they sell each unit for. They're just going to sell a bunch of them that don't have their production costs counted this year because they were made last year, so they'll make a profit/only a small loss on Wii U hardware overall this year.
When you think about it, it's pretty crazy how little Nintendo seems to leverage their IP. Like why isn't there a CG Super Mario show or movie out there (Wreck-It-Ralph was a good start)? Or even a Zelda one? Why aren't there more Nintendo toys? Why isn't there a Nintendo section at Disney or Universal? The only market I se them consistently leveraging is apparel which is good. But other than that they seem to be leaving a lot of money on the table and this sounds like they're realizing it.The Business Development Department will play an important role in our company producing tangible outcomes for the topics we have been discussing recently: the active use of our character IP...
Finished reading everything.
It was rather interesting but Iwata is still with the "one game can change everything!" idea.
This one re: figurines confuses me slightly
Is he saying that they're looking at making figurines that may have no impact in games and selling these?
When you think about it, it's pretty crazy how little Nintendo seems to leverage their IP. Like why isn't there a CG Super Mario show or movie out there (Wreck-It-Ralph was a good start)? Or even a Zelda one? Why aren't there more Nintendo toys? Why isn't there a Nintendo section at Disney or Universal? The only market I se them consistently leveraging is apparel which is good. But other than that they seem to be leaving a lot of money on the table and this sounds like they're realizing it.
I of course believe that launching new hardware will not produce good results unless we first make sure that those who have already purchased our platforms are satisfied. We will continue to work hard to ensure that consumers who already own our platforms are satisfied, and make sure that people will continue to see great value in our software, but I would like to say that we are preparing for our next hardware system, and in fact, we already have a clear idea to some extent about the direction our next hardware is going to take.
I would like to know when Nintendo will launch its next-generation video game systems.
I don't think he's banking on it. The investor just needed to keep hope alive and Iwata mentioned how Wii U might achieve respectable figures. He's right too. But the take away should be his projections of 3.6 million units with MK8 and SSB shipping this year.
Despite his (deserved) criticism on these boards by myself and others, I think Iwata came off as pretty thoughtful in this Q&A, as he usually does.
Also, the idea I mentioned about redefining the definition of video game platforms will also require approximately two years.
...we would like to work hard to make sure that we give sufficient momentum to the system so that we can expect good results in and after the next fiscal year, too. However, as for this fiscal year, as I explained before, the figures you see have been determined by rather conservative estimates.
I guess you could say why aren't there 'even more' toys because Nintendo honestly do have a lot out that at the moment. Check Toys 'R' Us. Heck, in the UK we have a Super Mario deal with McDonalds which has my friends and I getting some of the toys there.
Also, a new business department that reports directly to Iwata? That does seem like he's consolidating his position in anticipation of the approval meeting under the cover of 'they'll inform me of what the Western markets want'.
The titles we are preparing to show you at E3 vary from being nearly complete to still in the early phases of development but with the core of its appeal noticeable.
The titles we are preparing to show you at E3 vary from being nearly complete to still in the early phases of development but with the core of its appeal noticeable. Therefore, our strategy of focusing on software has not changed.
So I guess their development of a figurine business had something to do with these appearing on the Nintendo UK store then?
To answer your question, I think I should explain what we have been doing about our internal organization in response to our core management policy. For one thing, as previously announced, we have integrated our hardware development divisions and established the “Integrated Research & Development Division.” Until this change took place, we used to develop our handheld video game devices and home video game consoles in separate divisions. Of course, we did not simply merge two divisions into one. We know that we need to change how we manage this new division as well as how we create and manage new projects, and we are currently making progress on this. Also, the new R&D Development Center was built earlier this year, and our developers will move to their new offices in mid-June, after E3. After settling in, the developers who are now working at different buildings will be able to work together in the same building. As a result, our development of hardware and software can be done in a more unified fashion with individual developers being able to communicate directly with others more closely, and the different R&D teams that are currently working in separate rooms can work as one team in the same room. Of course, even now, our hardware development teams and software development teams work closely with each other, but because they belong to different departments under our current organizational structure, they are not necessarily able to visit others’ rooms freely. In the Development Center, we will create a space where developers from the four different R&D divisions can get together with others. This is another concrete example of what we are doing in order to establish an environment where unique and fun hardware-software integrated entertainment can be developed more smoothly.
Dedicated QOL development house?Which makes me wonder what happens to the older R&D offices.
I hope that will happen.
I hope not, Konami's brand management is disastrous.
Nintendo doesn't have 3.6 million units sitting in warehouses.
Just a cash flow problem of dealing with how many units to manufacture to keep up stock inventory vs. how much money the company has on hand while maintaining reasonable profit or minimizing losses.
Every business hires analysts (i.e. consultants) for this problem.
Iwata:
Once we launch a new platform, we naturally start to prepare for the next one. As it takes several years to develop a single platform, if you ask us whether we are preparing for our next system, then the correct response will be that we are always developing new hardware.
I think it's interesting that they already have a clear idea what their next-gen systems will look like. It's also interesting that Iwata isn't talking about games as much as I'd expect. He's talking about things like figurines, QoL, ways of using Nintendo IP's outside of gaming...I think most of us have only been looking at Nintendo as a struggling gaming corporation, but maybe moving into other venues of entertainment to bolster their portfolio is the way to go.
In addition to these changes to the R&D divisions, in March we established a new department called the Business Development Department. The Business Development Department will play an important role in our company producing tangible outcomes for the topics we have been discussing recently: the active use of our character IP, future approach for the new markets, future of the new business fields, how we are going to change the definition of our future platforms and how we will take advantage of smart devices
1) In the first bolded part, he directly states that the primary focus of this venture is on the sales of the figures themselves and not the software experiences that will be connected to them. This is kind of an extremely important distinction. Disney Infinity's justifies the price of their figurines with the content linked to them. Barring that, there is no way they could justify $10+ for those tiny things.Iwata said:As for utilizing character figurines, Activision has released video game titles from the Skylanders series over the past three years and Disney Interactive released the software title, “Disney Infinity,” last year. Both video game series are compatible with character figurines and have created an extremely large market for these products. In the overseas markets especially, a huge amount of space has been allocated to those product lines at retail stores with a large market presence. Our primary focus, however, is not to develop software that is compatible with figurines. Rather, we have been developing figurines since last year because we believe there may be different approaches or ways to appeal to consumers by using them, and this could also be one way for Nintendo to utilize its character IP. At the Corporate Management Policy Briefing in January this year, we talked about our policy of actively utilizing character IP imagining that we would be able to show you the actual NFP product, which I mentioned today, at E3. However, when we talked about actively utilizing character IP, people were only focused on to whom and how licenses would be granted. So today, I decided to talk about our own project. Still nothing has changed in our belief that, for video game platforms, hardware is driven by software and our basic approach of developing new, unique and incredibly interesting software has not changed at all. We will work hard to meet your expectations.
QOL: To be presented to the public this fiscal year (between now and May 2015), with products released sometime the following fiscal year (May 2015 - May 2016), and an actual positive return on their investment the following year (May 2016 - May 2017).Iwata said:As for our focus, we are already going to utilize, for example, our character IP from this fiscal year in ways that I described in my presentation today, so it is perhaps easier to see relatively early on the actual content of this new business endeavor and understand more clearly what we are going to do with it. Also, regarding what I mentioned at the Corporate Management Policy Briefing in January about our efforts to go into a new business area, namely our platform business that seeks to enrich peoples QOL (Quality of Life) in enjoyable ways, I would like to talk more specifically about the kind of business we have in mind within this year, and the current time frame we are working on puts the actual deployment of the initiative in the next fiscal year, with contributions to our profitability to follow in the following fiscal year. Moreover, I feel that we will be able to further stimulate our platform business by taking advantage of smart devices, and I think that we will be able to provide detailed information on this as well as some concrete results between the current and the next fiscal years. Also, the idea I mentioned about redefining the definition of video game platforms will also require approximately two years. This is how we would like to talk more about our mid-term measures and lead them to actual results. However, we will not be able to create a good environment for the company unless projects are undertaken simultaneously, so this is the kind of timeframe that we have in mind.