According to Nintendo Life, Electronic Arts is telling Nintendo that they need to do a better job at cultivating a sports audience on Nintendo platforms, if they want EA to aggressively support the NX. They're asking Nintendo to do more co-marketing partnerships with EA, they want NX EA Sports console bundles, and they want Nintendo to do a better job marketing NX to fans of sports games during major televised sporting events. Sony and Microsoft have spent tons of money advertising the PS4 and XB1 to sports fans.
Source: Nintendo Life
However, according to information we've been given from a solid source, it would appear that Nintendo and EA are looking to put the past behind them and hop back into bed with one another. Nintendo Life contributor Liam Robertson - a man known to have his finger on several pulses and an ear permanently fixed to the ground - has been speaking to "several" staffers at EA and has discovered that the publisher is holding meetings with Nintendo next month and support for NX is a primary topic. He has now exclusively given us access to the correspondence he's been having with these sources.
It should come as no great shock to learn that EA has NX dev kits - we already know that they are out in the wild thanks to reports last year - but what is rather more surprising is Nintendo's eagerness to get the company back on board after the disappointment of the Wii U. EA was apparently one of the first publishers to get access to NX development hardware, and from the information we've been given, Nintendo is citing EA as a key ally when it comes to making its next console a success.
The sources claim that multiple meetings are lined up for March, and that EA has been discussing several points with Nintendo relating to marketing. These meetings will apparently decide how much support EA - or specifically, its EA Sports arm - will be giving Nintendo in the near future. The publisher understandably wants "a detailed plan" on how Nintendo intends to win over sports fans with NX hardware - something it failed to do with Wii U.
EA is keen to learn how Nintendo intends to build up a large enough "sports" audience on NX, as this was apparently one of the key reasons for the publisher abandoning Wii U - it simply wasn't seen as the console of choice for followers of sports.
EA is being quite bold and is asking Nintendo to spend more advertising dollars during televised sporting events like NFL games, NBA games, MLB games, World Cup matches and the World Series in order to claim this audience. The publisher is citing the fact that both Sony and Microsoft spend a large portion of cash during such events, and that EA's titles are given prominence in promotional campaigns.
Another point of contention involves hardware bundles. Traditionally, Nintendo doesn't bundle EA games with its consoles - unlike Microsoft and Sony. According to sources within EA, this is actually seen as something of an insult, and the company will be asking Nintendo to consider shipping NX consoles with leading EA Sports titles, such as FIFA and Madden. While this might smack of arrogance, it's a tactic which has worked well on rival hardware, so there's definitely logic to EA's reasoning.
Finally, there's the topic of applications. Sources claim that during a December meeting between EA and Nintendo executives, an EA exec "criticized Wii U for not having entertainment apps for MLB.TV, NBA, WWE Network, NHL Gamecenter Live, and the NFL". The PlayStation 4 has all of those applications, and EA feels that this is key reason for the machine's success among sports fans. The demand here is that Nintendo ensures NX is able to run such apps, or offer similar functionality to entice sports fans.
Source: Nintendo Life