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Nintendo: We Should Have Explained Wii U Better (Gamasutra)

Jarmel said:
Depends on the launch window. They're probably going to release Fall 2012 in which case next E3 is more than appropriate.

You think they should allow the current confusion and bad perception to linger for a whole year before they rectify it? That would be a terrible mistake. Once things like that get ingrained too deeply, they can be hard to get rid of.
 
I think Nintendo definitely botched things at the initial conference. Aside from the already mentioned confusion over whether it was a new console or new controller, they had to know that with the leaks and their web site statement people were going to expect games. To just show Wii-like visuals for most of their demo's just wasn't going to wow anybody.

I also still do not like the name. It's awkard, and does nothing to dispel the kiddy console stuff Wii got stuck with.

However, I don't think this week has been fatal to the console's chances or anything. The controller impressions are very positive, it looks like the system will probably be sufficiently powerful, and initially 3rd party support looks decent.

They just seemed to get stuck in a very awkward spot where they were going to do more than unveil the system vaguely, like E3 2005, but obviously were not ready for a 2006 E3 style blowout, which honestly most of us and most investors probably expected.

Just one real genuine first party game looking great like Pikmin 3 would have changed the entire tenor of the conference and the coverage.
 
LaserBuddha said:
When has "we should have explained it better" ever not ended up meaning "People don't like this as much as we assumed"?

The press has been extremely positive about it in this case otherwise I'd agree with you.
 
jett said:
It's amazing how nobody at Nintendo thought their presentation was confusing before the show.

Not really. I didn't think it was confusing either, but that's because I knew what the console was before the presentation. Since everybody at Nintendo was obviously even more familiar than we were, it's pretty understandable that they wouldn't realize it was confusing.
 
Krowley said:
You think they should allow the current confusion and bad perception to linger for a whole year before they rectify it? That would be a terrible mistake. Once things like that get ingrained too deeply, they can be hard to get rid of.

So what should they do? Have another press conference? They'll probably talk more about it at TGS but there's not much they can do. It also seems they don't have alot of 3rd party support so waiting until they're more solid on that front would be a wise call. The damage is done. You only get one shot at a first impression.
 
It's one thing to say the presentation was a bit confusing or didn't emphasize the console enough but it's clearly false to say the console was never mentioned.
 
Jarmel said:
So what should they do? Have another press conference? They'll probably talk more about it at TGS but there's not much they can do. It also seems they don't have alot of 3rd party support so waiting until they're more solid on that front would be a wise call. The damage is done. You only get one shot at a first impression.

Easy--send PR people to showcase the console on Good Morning America, Ellen, Jimmy Fallon's show, etc, etc.

You'll reach a ton of people this way and would be able to clear up any misunderstandings.
 
1-D_FTW said:
This is where hiding the specs are also hurting them. I saw an article by four well known analysts yesterday who all said Wii was a lateral move from 360 and PS3. If this thing truly is as powerful as gaf speculates, why not release the info? Those speculated specs would make it the PS2 of the coming generation and plenty powerful to compete the entire cycle. As it is, without evidence, many are assuming it will be a lateral upgrade and Nintendo becomes a huge investment risk because only Nintendo fanboys are truly going to buy the system. Nobody else will have real incentive. Hardcore? Why give up their friends list and have to pay 400 dollars for a lateral move. Casuals? There are already plenty of options. And the controller is named U, not Wii More.

Yes, Nintendo will try to sell this at lateral move at $299 and think the controller is Wiimote level hit.

Iwata noted that the reaction reminded him of what happened in 2006 when those that hadn't experienced the motion controls of the Wii did not understand its potential. "In the end, it is easy to get the mistaken impression that this is just a game console with a tablet," he said. "People who came to the presentation and tried it out have understood very well that it opens up a lot of new possibilities. But people who have not tried it will find it hard to believe that this controller will change things."

http://www.industrygamers.com/news/wii-u-investor-reaction-very-strange-says-iwata/

In reality they are smoking something.. Seriously. They will be out of the Console market for years when this thing tanks.
 
Plinko said:
Easy--send PR people to showcase the console on Good Morning America, Ellen, Jimmy Fallon's show, etc, etc.

You'll reach a ton of people this way and would be able to clear up any misunderstandings.

And you'll have people forgotten about it in a year's time. Not to mention the games and demos they have really don't show what the system is capable of. The details are out there for people interested. This is all really dependent on when Nintendo wants to launch. However next E3 is needed for the publicity blitz.
 
Luckyman said:
In reality they are smoking something.. Seriously. They will be out of the Console market for years when this thing tanks.
Looks like they're finally going third party.
 
Jarmel said:
So what should they do? Have another press conference? They'll probably talk more about it at TGS but there's not much they can do. It also seems they don't have alot of 3rd party support so waiting until they're more solid on that front would be a wise call. The damage is done. You only get one shot at a first impression.

They need to start marketing it in a big way as soon as possible, and they need to make it available to the press as soon as they get some games ready to be seen. People shouldn't have to wait a year to see their first real Wii U game from Nintendo. Secrecy is not their friend at this point.

They should basically spend the next year showing all the reasons people should be excited for their new console, instead of just waiting until the press gathers at some event and blowing their load all at once. Now that they've screwed up E3, the disadvantages of their normal silent approach are too severe.
 
Luckyman said:
In reality they are smoking something.. Seriously. They will be out of the Console market for years when this thing tanks.
People say that when Iwata fucks up all the time, I honestly can't believe how he does it but he'll find some way to leverage this. It's like Nintendo executives are sabotaging their shit on purpose to buy their own stock for cheap and watch it fly next year or something.
 
Krowley said:
They need to start marketing it in a big way as soon as possible, and they need to make it available to the press as soon as they get some games ready to be seen. People shouldn't have to wait a year to see their first real Wii U game from Nintendo. Secrecy is not their friend at this point.
Marketing early is useless. They do need another show once they have games, though.
 
Plinko said:
Easy--send PR people to showcase the console on Good Morning America, Ellen, Jimmy Fallon's show, etc, etc.

You'll reach a ton of people this way and would be able to clear up any misunderstandings.
It's like a year to 18 months away, though. Seems too early to start invading chatshows with it.
 
Krowley said:
They need to start marketing it in a big way as soon as possible, and they need to make it available to the press as soon as they get some games ready to be seen. People shouldn't have to wait a year to see their first real Wii U game from Nintendo. Secrecy is not their friend at this point.

Except Nintendo really doesn't have one. They have some demos and stuff modified to take advantage of the screen but nothing really pushing the hardware.
 
Catchpenny said:
I thought people had learned from 5-6 years ago. It's nice to know there will be another crow-eating thread when Wii U (or whatever they ultimately call it) ends up being successful.


The feeling 5 years ago was 'that's different! I should give that a go'
The feeling now is 'what's that supposed to be? meh.'
 
Luckyman said:
Yes, Nintendo will try to sell this at lateral move at $299 and think the controller is Wiimote level hit.



In reality they are smoking something.. Seriously. They will be out of the Console market for years when this thing tanks.

Why would it tank based on what we've seen? I'm not overly optimistic but isn't this a bit hasty?
 
Ronok said:
My point in the first place was that people clearly weren't paying attention to the press conference.... Why would you be watching if not to pay attention to what is shown and said? It was actually pretty obvious sitting right next to the TV. It's not like this was a TV spot where you should have to dumb down your message for the uninformed masses.

Exactly. They even said "new console" in the presentation. All this talk about Nintendo being clear never made any sense. If one were actually paying attention to the footage they claim to be watching there should have been no confusion.
 
Luckyman said:
In reality they are smoking something.. Seriously. They will be out of the Console market for years when this thing tanks.

what?
 
Jarmel said:
And you'll have people forgotten about it in a year's time. Not to mention the games and demos they have really don't show what the system is capable of. The details are out there for people interested. This is all really dependent on when Nintendo wants to launch. However next E3 is needed for the publicity blitz.

Not necessarily, especially if marketing is slowly rolled out in the right manner. Hit one show one month, another the next, and so on. The games and demos right now DO show what the system is capable of when it comes to multiplayer. Whether GAF wants to believe it or not, most people don't buy systems because of the graphical capabilities. If that was the case the Wii would have been a huge failure. The majority of the sales for this system is going to be the same people who bought the Wii and that's who they'll market towards. I'm still guessing they'll lock up some exclusive to bring over the hardcore in the future, but that's not who they're going to go after right away--there's most likely 2-3 years before we see another system from MS or Sony.

Of course E3 is needed for the next publicity blitz. That's a given.

Also, where in the world is this talk of "Don't market too early!!!!" coming from. They advertise movies and television shows a year in advance and that doesn't hurt them at all. It gets it into the mind of the consumer.
 
Jarmel said:
Except Nintendo really doesn't have one. They have some demos and stuff modified to take advantage of the screen but nothing really pushing the hardware.


But presumably, they will certainly have some that are ready to be seen within a few months. When that happens, they need to let people have a look at them instead of waiting a year while a bad perception of the system cements.

Also, it wouldn't surprise me if Sony or Ms has new hardware to debut at the next E3, and if that happens, it could overshadow a fuller reveal of the Wii U.
 
Krowley said:
But presumably, they will certainly have some that are ready to be seen within a few months. When that happens, they need to let people have a look at them instead of waiting a year while a bad perception of the system cements.
They won't be waiting a year. Realistically, we can expect them to either be at TGS, or to show WiiU games at their usual October conference.
 
They made a boob, but they have plenty of time to put it right.

I don't think the Wii U will ever hit the "soccer mom" audience like the Wii did though - the Wii U controller is going to be very confusing for non-gamers - dpad, 2 analog nubs, triggers, touchscreen - there is A LOT going on compared to the "Oh it's just like a TV remote" look of the Wii.
 
MarkMclovin said:

That's what I said when I read the title. Also though it was a new controller... I was just waiting for the meltdowns here in Gaf.

[Nintex] said:
People say that when Iwata fucks up all the time, I honestly can't believe how he does it but he'll find some way to leverage this. It's like Nintendo executives are sabotaging their shit on purpose to buy their own stock for cheap and watch it fly next year or something.

Lol!
On the show they fucked up( they had everything to have an awesome show, yet it underwhelmed big time), but behind the scenes Iwata fucks up less then he succeeds.
 
Jocchan said:
They won't be waiting a year. Realistically, we can expect them to either be at TGS, or to show WiiU games at their usual October conference.


Yeah, I agree. I think they know they haven't shown enough yet. There will be an attempt to improve the general feeling about the console over the next several months.
 
Jarmel said:
And you'll have people forgotten about it in a year's time. Not to mention the games and demos they have really don't show what the system is capable of. The details are out there for people interested. This is all really dependent on when Nintendo wants to launch. However next E3 is needed for the publicity blitz.
The purpose of going on those shows now would be squelch the notion that they were simply releasing a new add-on... assuming that that idea could gain traction. The details are out there, but the point is to take it to those who wouldn't look those up on their own. This last week proves that much of neogaf can't be bothered to look at that information, so you can't expect the general population to do it.
 
Baiano19 said:
That's what I said when I read the title. Also though it was a new controller... I was just waiting for the meltdowns here in Gaf.



Lol!
On the show they fucked up( they had everything to have an awesome show, yet it underwhelmed big time), but behind the scenes Iwata fucks up less then he succeeds.
Iwata is easily one of the smartest guys in the business right now but sometimes he does such odd things. Like delay every 3DS title because because or announce something like the Vitality Sensor like the next big innovation and never talk about it again. The 'premium' 3DS price just because everyone was hyped takes the cake though, especially since he didn't even hide the fact that he jacked the price up because everyone wanted one.
 
Though I acknowledge the fact that there was confusion about the system itself -- the box -- I think it's arrogant for Nintendo to insist that consumers "don't get" Wii U. Some of us "get it" and still don't want it.

I'll be the first to admit that what I love about Nintendo most is that they are great at offering me things I didn't know I wanted until they showed them to me. This just isn't one of those occasions. I feel like I have a good understanding of why Wii U exists, it's function between this generation and the next, but it doesn't mean I want to pay for it.

I don't think they failed in explaining Wii U. They just overestimated consumers' gullibility.
 
It seemed like they were being purposely vague on not drawing attention to the console itself. (probably cause it's not final) The initial video they showed looked like stuff on the Wii. It wasn't until "Zelda" was shown that it was clear it was going to be new hardware.

I know that it's way too early out for concrete stuff from 3rd parties, but Nintendo should have stepped up and brought more tangible games. The one actual game, NSB, looks like the Wii predecessor.
 
Luckyman said:
In reality they are smoking something.. Seriously. They will be out of the Console market for years when this thing tanks.

Yes. Nintendo, a console manufacture whose biggest worry as been not making as much profit as forecast. They are not disappearing any time soon.
 
I think the trailer of games they showed coming to the Wii U was the most misleading and confusing part of the reveal. They should have just listed he games in development rather than showing 360 and PS3 gameplay footage and not mentioning that fact during the presentation. And that Japanese garden tech demo didn't do them any favors either. Now most people have the impression that the Wii U is no more powerful than a 360 or a PS3 even though that impression may be false. The only thing different from the competitors is that this has a fancy controller.

In that Reggie, Geoff Keighley interview Reggie dismissed the actual Wii U console by saying it's just a box. The most important part of the Wii U was the experiences offered with the new controller. I think this kind of thinking is a big mistake. The console - or the box- to me is the most important part. Before the press conference everyone knew that Nintendo was developing a new, touch-screen controller. But, we had no idea of what the actual console looked like or was capable of. They missed their opportunity to explain that and as a result most people were left confused.
 
M biggest frustration/concern comes from the lack of clarity regarding many key details about the system.

No concrete discussion by Nintendo regarding;
Disc media
Internal components
Storage solution
Online infrastructure
Local multiplayer (I.e. Multiple Wii U controller setups)
Launch date and/or pricing
Nintenso developed games running on Wii U
Etc....

Honestly, Nintendo did enough with showing off the controller. If they think that was the problem then I'm afraid they have missed the point. I'm willing, and certainly most ohers are as well, willing to give them the benefit of the doubt with the viability of new and interesting consoles. The DS proved it, and so did the Wii (maybe not as well as the DS) that you just don't outright bet against Nintendo on this stuff.
 
GeekyDad said:
Though I acknowledge the fact that there was confusion about the system itself -- the box -- I think it's arrogant for Nintendo to insist that consumers "don't get" Wii U. Some of us "get it" and still don't want it.

I'll be the first to admit that what I love about Nintendo most is that they are great at offering me things I didn't know I wanted until they showed them to me. This just isn't one of those occasions. I feel like I have a good understanding of why Wii U exists, it's function between this generation and the next, but it doesn't mean I want to pay for it.

I don't think they failed in explaining Wii U. They just overestimated consumers' gullibility.

Yours is a different issue altogether. Isn't Iwata talking about the ones who were confused about about the console?
 
jdmonmou said:
The most important part of the Wii U was the experiences offered with the new controller. I think this kind of thinking is a big mistake. The console - or the box- to me is the most important part..

Why? If we go by the reception in the mainstream press, they didn't give a shit about the box and were raving about the controller and the tech demos. People don't buy consoles because of their innards, they by them because they offer an interesting gameplay experience.
 
Ya know, I don't understand the criticism of the Wii U name. Like it or not, Wii is now a well recognized brand name and I believe it will draw in the non-core audience who bought the original Wii. We're not gonna hear people grumbling when Microsoft will undoubtedly use the Xbox name for its new console. And what the fuck does Vita have to do with the new PlayStation portable system anyway?
 
[Nintex] said:
Iwata is easily one of the smartest guys in the business right now but sometimes he does such odd things. Like delay every 3DS title because because or announce something like the Vitality Sensor like the next big innovation and never talk about it again. The 'premium' 3DS price just because everyone was hyped takes the cake though, especially since he didn't even hide the fact that he jacked the price up because everyone wanted one.


:(
Tell me about it. Never bough a system at launch before and this time I only bought for SSF4, since not even PC had it.
Thank god that port is perfect, gameplay wise!
grin.gif

I am still hopping they release AE DLC though :/
 
Quadrangulum said:
Yours is a different issue altogether. Isn't Iwata talking about the ones who were confused about about the console?

Well, the impression I get from Iwata's statements is that he's pretending the rejection of the system stems from confusion rather than a simple lack of desire for what they're offering. I ain't buyin' it. I think the message was slightly garbled, but the gist was clear. It's like a lover who refuses to leave the relationship after you've made it clear it's over -- a lover who doesn't take rejection well. Now, granted, this is their hardware, and they know it better than any of us. So, I could be wrong; perhaps there is some defining quality of the Wii U that has yet to be fully conveyed to the public. But what I saw was not confusing; it just wasn't desirable. A lot of things can change between now and the release of this thing. I just don't appreciate Iwata showing me a stormy sky and insisting it's sunny outside.
 
jdmonmou said:
I think the trailer of games they showed coming to the Wii U was the most misleading and confusing part of the reveal. They should have just listed he games in development rather than showing 360 and PS3 gameplay footage and not mentioning that fact during the presentation. And that Japanese garden tech demo didn't do them any favors either. Now most people have the impression that the Wii U is no more powerful than a 360 or a PS3 even though that impression may be false. The only thing different from the competitors is that this has a fancy controller.

In that Reggie, Geoff Keighley interview Reggie dismissed the actual Wii U console by saying it's just a box. The most important part of the Wii U was the experiences offered with the new controller. I think this kind of thinking is a big mistake. The console - or the box- to me is the most important part. Before the press conference everyone knew that Nintendo was developing a new, touch-screen controller. But, we had no idea of what the actual console looked like or was capable of. They missed their opportunity to explain that and as a result most people were left confused.
That's the biggest disadvantage of going first. Game development is hindered by the previous generation; its the starting point. So its difficult to get software that meaningfully demonstrates the power difference in a short period of time. The 360 suffered from that, the Dreamcast was devastated by it, and even the PS2 was slow on the uptake. People then assume that whatever system follows will automatically be better... even when it doesn't

The Garden Demo is actually a very impressive tech demo. But they should have demo'd it live, with someone explain the significance of what was being shown.
 
I just think it is clear Nintendo is concentrating on the controller again with Wii U and all the rumours of going hardcore are simply from the fact it is Nintendo's first truly new hardware for a decade.

By default the new system will (as Reggie put it) "tick the boxes" of 1080P, High Density Discs, ect.

I just hope a handful of third parties take full advantage of the new hardware and not be "forced" in to concentrating on the controller.

It will be interesting to see in light of the E3 "confusion", how Nintendo go about addressing the situation.
 
MikeE21286 said:
M biggest frustration/concern comes from the lack of clarity regarding many key details about the system.

No concrete discussion by Nintendo regarding;
Disc media
Internal components
Storage solution
Online infrastructure
Local multiplayer (I.e. Multiple Wii U controller setups)
Launch date and/or pricing
Nintenso developed games running on Wii U
Etc....

Honestly, Nintendo did enough with showing off the controller. If they think that was the problem then I'm afraid they have missed the point. I'm willing, and certainly most ohers are as well, willing to give them the benefit of the doubt with the viability of new and interesting consoles. The DS proved it, and so did the Wii (maybe not as well as the DS) that you just don't outright bet against Nintendo on this stuff.

Which for investors, I think is the biggest problem. Going on Good Morning America (as has been suggested) isn't really the issue. The consumers at this point are irrelevant. They're not buying the console for another 18 months and they can "get" the controller at next e3 and still have plenty of time. This is about analysts and market people being completely in the dark on the key details and therefore, wisely, taking a very cautious approach about investing in the future of this company. If Nintendo is unwilling to divulge the key components of this new strategy to court the hardcore, why should anyone just assume anything. You know what they say happens when you assume...
 
It was pretty confusing at first, but I imagine the people most confused were the ones who read all the rumors and leaks before E3 since the initial presentation was all about the controller, which they already knew about. I didn't know much about it so I was still processing that information as it came and though I had a few moments of, "Well it can't be JUST a controller, right?" by the time I was really wondering about the console itself, they were showing the third party developers montage.

Nintendo themselves might not have said the word "console" but the fact that developers are talking about making games in HD on it -- pretty sure one or two even said "new system with the new controller" -- pretty much cleared that all up.
 
Nintendo is walking a fine line. They could be the Dreamcast or the PS2 of the next generation. What's important is that it has the online infastructure that will at least match psn and the the system will allow downports from other next-gen systems. If these two things are not there, then it will be like the Dreamcast (and Wii) all over again except that Nintendo will have great first-party games, but lack third party support.

They need to be in a PS2 position, where they can be the baseline for graphics capabilties and other consoles can uport from that. This will also insure that they get the proper support.
 
Plinko said:
Not necessarily, especially if marketing is slowly rolled out in the right manner. Hit one show one month, another the next, and so on. The games and demos right now DO show what the system is capable of when it comes to multiplayer. Whether GAF wants to believe it or not, most people don't buy systems because of the graphical capabilities. If that was the case the Wii would have been a huge failure. The majority of the sales for this system is going to be the same people who bought the Wii and that's who they'll market towards. I'm still guessing they'll lock up some exclusive to bring over the hardcore in the future, but that's not who they're going to go after right away--there's most likely 2-3 years before we see another system from MS or Sony.

Of course E3 is needed for the next publicity blitz. That's a given.

Also, where in the world is this talk of "Don't market too early!!!!" coming from. They advertise movies and television shows a year in advance and that doesn't hurt them at all. It gets it into the mind of the consumer.

What you're talking about would be a continous media blitz from here to the release of the system. Nintendo doesn't have alot of the details worked out as shown by the single controller. They don't even have a WiiU game announced (first party-wise) other than the new Smash Bros. game. Waiting until TGS at the earliest would be a wise move to get their ducks in a row.

I didn't say it would be a negative but rather a neutral factor. People for the most part know there is a new console and clarifying the details, which most people don't really care about would do nothing at this point.
 
I mostly agree with the OP that this was a sort of bizarre, really awkwardly organised reveal for a console, but I doubt it had to of been that much of a disaster with the huge amount of positive impressions people have given the controller and the prototype games for it.

Wasn't it for the Wii's unveiling where Nintendo's stocks took a similarly big hit? Not going to pretend I have any sort of idea how investors for a large electronic entertainment company think, but it may be a good thing Nintendo got this reveal underway sooner rather than later. Take into consideration critiques of the system this early on, such as (if Nintendo takes it seriously for once), they address the paranoia surrounding their online scheme they were suspiciously tight-lipped about despite indicating earlier on it was going to be a big deal, or working on getting multiple tablet controllers working on one console for those who have multiple friends with the system (since I have no doubt the controller being pricey is likely a bigger factor in that 'one controller per system' mandate than hardware limitations). By next year's E3 they can have a much more cohesive focus on the Wii U, without having to go into great depth explaining anything again or having to prove (as much as they had to this E3) this new controller isn't just a gimmick.

The Wii U's been announced a good 6 months or so earlier than the Wii was from its announcement, so I'm also not sure how fair comparisons between how the two were revealed to the world is (observations on whether it was a wise decision to show off the Wii U this much earlier in the first place however are completely understandable)

In short, I think Nintendo's E3 conference was less of a disaster as some people are trying to make out. The Wii U could of either been held off from E3 (which would've likely been an even worse decision due to the leaks building up hype) or better explained in regards to the physical console, yet I still think it drummed up enough early positive impressions and attention from the press, E3 attendees and 3rd parties (which the Wii didn't get until a year later in relation to its final launch) to of been worth it in the long run. Hopefully any real issues people have raised like the tablet controller being allocated to one system and the vagueness of their online plan this early on gives Nintendo a headstart on tackling these issues.
 
What gets me is why they didn't show that city demo to anyone at the conference? That was a silly move to keep something like that locked away.

I personally didn't find the thing confusing, it was disappointing. They are clearly trying to do something new but in reality you've got very little space in which to do that. Motion? Done. Controller free? Done. Touch? Done. The only thing you've really got is VR but that stuff is decades away from anything good. Whatever they were gonna show was going to be a disappointment if they were trying to deviate and try something new.

This is why I believe this thing has no chance in hell at being as successful as Wii.
 
They could have it made it real simple

Show starts, show montage of Wii, show how its sold ridiculously, how mainstream it is, etc.

Then present on the stage, that the Evolution og gaming is here (hell even do a Pokemon joke tie-in for cheesiness by doing a What? The Wii is Evolving, The Wii...evolved into WiiU)

BAM! Fireworks*Smoke*Foxy Ladies (lol)

Introducing the WiiU (View), show the console, make Reggie or Iwata hold it, get photo blitzkrieged, then say with evolution of the "NEW CONSOLE" comes the Evolution of the Controller

BOOM!

Continue conference from there
 
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