My understanding of the Win-8 gaming issue (and I might be waaaay off-base with this) is that Microsoft are looking to make their downloadable store popular in exactly the same way that they make Internet Explorer popular. Sure, there will be alternatives, but not everyone operates from the same knowledge base -- copious amounts of people used IE when it was at its worst and there were much better browsers to pick from. It seemed to me that MS eventually wants to implement a game store that's front and centre in any new-built PC, laptop, etc. and which is virulently integrated into a bunch of back-end computer functions (as IE is).
Again I might be entirely wrong on that, but it feels very Microsoft-ey. Welcoming people into the department store of the computer, but putting up a curtain around the foyer in which all their services are displayed, knowing that a percentage of customers will never think to walk through those curtains to find the rest of the shopping space.
Again I might be entirely wrong on that, but it feels very Microsoft-ey. Welcoming people into the department store of the computer, but putting up a curtain around the foyer in which all their services are displayed, knowing that a percentage of customers will never think to walk through those curtains to find the rest of the shopping space.