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NPD May 2012 Sales Results [Up4: Max Payne 3, Dragon's Dogma, Ghost Recon]

The pricing model as it is is there because it still costs quite a lot to develop and market a game. It's a symptom of the blockbuster AAA model for gaming. Publishers can't really afford not to initially launch a game at 60 dollars. Instead of taking 5 million units to get to profitability, it would take close to 7 million units which is an even more difficult number to achieve.

I only blame the gamer.

So it takes 300 million dollars to recoup on a game these days?

I blame the publisher and developer.
 

AgentP

Thinks mods influence posters politics. Promoted to QAnon Editor.
2.) Max Payne 3 (360, PS3, PC) Take-Two Interactive - 440K

9.) Dragon's Dogma (360, PS3) Capcom - 92K

Unoriginal shooter vs really cool new IP. You know what is killing the industry? The gamers, they have lowest common denominator tastes and rarely venture from their comfort food. At least DD sold well in Japan, where they don't just buy dudebro games.
 

Clear

CliffyB's Cock Holster
The sad part is Dragon's Dogma is another exceptional Japanese game that's been given short shrift by the failings of the western enthusiast (yeah, right) press.

For all the hand-wringing that goes on, its blazingly apparent to me that they are a huge part of the problems afflicting the state of creativity in the industry. There's far too much focus on what things do "wrong" and not enough on eulogizing about what's good, and unique and ambitious.

The same old shit gets lauded, new stuff gets hung out try die. Weaksauce.
 
Unoriginal shooter vs really cool new IP. You know what is killing the industry? The gamers, they have lowest common denominator tastes and rarely venture from their comfort food. At least DD sold well in Japan, where they don't just buy dudebro games.

Skyrim sold extremely well here. That's not a dudebro game. Amalur, compared to DD, had a huge opening. Perhaps gamers were turned off by paying 60 dollars for a game with a really crappy demo and a score average in the low 70s. Or some were turned off by Capcom's shitty on-disc DLC policy? Regardless, Capcom could address the situation immediately by dropping the price 20-30 bucks and they'll nab a ton of people that are on the fence. Or they can just wait until retailers bargain bin it and everyone waits and scoops it up for 19.99.
 
Skyrim sold extremely well here. That's not a dudebro game. Amalur, compared to DD, had a huge opening. Perhaps gamers were turned off by paying 60 dollars for a game with a really crappy demo and a score average in the low 70s. Or some were turned off by Capcom's shitty on-disc DLC policy? Regardless, Capcom could address the situation immediately by dropping the price 20-30 bucks and they'll nab a ton of people that are on the fence. Or they can just wait until retailers bargain bin it and everyone waits and scoops it up for 19.99.
I doubt dropping the price will have any major effect on it; selling below 100K for a game like DD means there simply hasn't been the desire to purchase the game;
 

Mpl90

Two copies sold? That's not a bomb guys, stop trolling!!!
The sad part is Dragon's Dogma is another exceptional Japanese game that's been given short shrift by the failings of the western enthusiast (yeah, right) press.

For all the hand-wringing that goes on, its blazingly apparent to me that they are a huge part of the problems afflicting the state of creativity in the industry. There's far too much focus on what things do "wrong" and not enough on eulogizing about what's good, and unique and ambitious.

The same old shit gets lauded, new stuff gets hung out try die. Weaksauce.

This hurts too (generally), it's obvious, especially in this era where we're all much more connected than...let's say...6 years ago, and so gaming journalists can have an even bigger power in decisions of people who actually look for opinions about a certain game.

Yeah, you know this means the media has to become much more mature, not in the sense of blood and curses, but in the sense of being able to recognize what's not good and what's good, without being guided by fanboysm / money...eh, such a long long run.

About MH3 ( nominated due to DD's performance) and Capcom...Maybe, I'm starting understanding what's happening. Capcom will release just MH4 here, probably for the following reasons

1)MH3G is the port of MH3, a game which already did pretty well here, and a port without something, online. So, in their opinion, it's worthless to bring it here, not even talking about bringing it here with online mode added.

2)MH4, from the first trailer, showed many different things, a pretty big increase in action...something which could attract much more Western audience for the intensity of attacking the monster. And probably this entry will have online too.
 

JaxJag

Banned
The sad part is Dragon's Dogma is another exceptional Japanese game that's been given short shrift by the failings of the western enthusiast (yeah, right) press.

For all the hand-wringing that goes on, its blazingly apparent to me that they are a huge part of the problems afflicting the state of creativity in the industry. There's far too much focus on what things do "wrong" and not enough on eulogizing about what's good, and unique and ambitious.

The same old shit gets lauded, new stuff gets hung out try die. Weaksauce.

Dragons Dogma is a fun game that has zero personality and a terrible name.

It's no one's fault except Capcom's.
 
Unoriginal shooter vs really cool new IP. You know what is killing the industry? The gamers, they have lowest common denominator tastes and rarely venture from their comfort food. At least DD sold well in Japan, where they don't just buy dudebro games.

One has a massive advertisement budget and slick looking TV adverts. The other one doesn't.

How much advertising have you seen for Dragons Dogma so far? I haven't seen any. How much buzz has there been about the game on message boards like this? Mild at best.

I'm not saying the game looks bad or anything, but Capcom hasn't really done enough to promote the game at all.
 
Unoriginal shooter vs really cool new IP. You know what is killing the industry? The gamers, they have lowest common denominator tastes and rarely venture from their comfort food. At least DD sold well in Japan, where they don't just buy dudebro games.

Welp that's false and full of shit.
 
The sad part is Dragon's Dogma is another exceptional Japanese game that's been given short shrift by the failings of the western enthusiast (yeah, right) press..

Hyperbole. Dragon's Dogma is a solid 7-7.5 game. The "enthusiasts" got it right, although the criticism by some that it was too hard is ridiculous. If anything the game is a complete cakewalk after the first few hours, made even worse by the fact that Capcom has a level cap of 200 yet does nothing whatsoever to bump up the difficulty in New Game +. The game is riddled with problems that are hard to overlook, but much like Amalur its a really good start. Calling it exceptional and proclaiming that the press simply dont get it is a joke. Score-wise, this is one of the few times I think they actually got it right.


One has a massive advertisement budget and slick looking TV adverts. The other one doesn't.

How much advertising have you seen for Dragons Dogma so far? I haven't seen any. How much buzz has there been about the game on message boards like this? Mild at best.

I'm not saying the game looks bad or anything, but Capcom hasn't really done enough to promote the game at all.


They had a demo. Granted it's a really bad demo, but they had a demo.
 

bill0527

Member
Can any of you who keep up with this stuff better than I, tell me what has been the best selling Japanese RPG of this generation in the U.S., and how many it sold?
 
One thing I found interesting is that it looks like Raccoon City had terrible legs...

Can any of you who keep up with this stuff better than I, tell me what has been the best selling Japanese RPG of this generation in the U.S., and how many it sold?

Worldwide, I think it's between like DQIX and FFXIII with almost 5 to 6 million IIRC.

In the United States, I think it's FFXIII with over 2m, but maybe Mario & Luigi Bowser's Inside Story sold more.
 
um, PC+steam. that will be better than going to wiiU. 0 install base
They should be doing both really. PC for the established base and Wii U for the early adopter potential. System launches can be a huge boon to new IPs, they're really the best time to push them in fact.

Hell, Capcom should probably consider squeezing out a Vita port too if it's at all feasible. Especially if they could con Sony into incentivising it.
 
This.

Anyone know how dark souls did?

No, not "this". Max Payne is ripping off which shooters exactly? Whereas the devs of DD claim they were heavily inspired by Oblivion and other western RPGs. On the originality scale, DD doesn't score very high. Saying it bombed due to western gamers only wanting shooters is dumb. The game that out-sold them both by a ton was Diablo 3.
 
Dragons Dogma is a fun game that has zero personality and a terrible name.

It's no one's fault except Capcom's.

This is how I feel. I bought the game and put a good chunk of time into it. But the lack of personality, of "soul", of any real story, hurt it alot. The combat is great, but after awhile you are just going through the motions.
 

Caspel

Business & Marketing Manager @ GungHo
http://www.forbes.com/sites/benzing...-decline-after-lackluster-wii-u-presentation/



Yeah, so quite a few problems here. Yes, Nintendo screwed up and is having PR issues. Further, it is possible that things are going to turn sour for the Wii U very fast.

But, this article is full of hyperbole and sounds like it was written by a one of those players that considers gore and violence "mature." How exactly did Nintendo work to destroy the console business? The author implies that because Nintendo went after an expanded audience and won't be able to this time around, they are somehow responsible for trying to destroy the console business. Huh? Isn't it too early to say Nintendo won't reach this audience?

Also, Capcom had already decided to port Resident Evil 4 before it was released on Gamecube. That aside, didn't the Gamecube have a ton of AAA games (long before RE4)? Seems like having AAA titles alone didn't help the GCN yet the author implies that this is the issue the Wii U is facing. He implies it'll be years before they arrive but the system isn't even out and Nintendo hasn't formally announced 2013 titles anyway.

It is true that Wii U is going to have trouble matching the Wii and DS, but really that is true for any console because selling at record levels (to the point of hardware shortages) for 3 full years was unexpected everyone kept saying it was a fad to die off but never really didn't sputter until the last year or so, after getting near abandoned by Nintendo and the rest of the industry.

Isn't Forbes supposed to be a credible media organization? This sounds like it was written by a bitter fanboy.

I know this writer -- he used to write a publication when I was a games journo/critic before I jumped to marketing/PR. He is, by large, a Nintendo fanatic. This article is right up his alley, so his latest piece does not surprise me.
 

StevieP

Banned
And not to mention a lot expect a iPad mini later this year before Christmas in the $250 range. I can't even imagine how massive the sales around Christmas would be for that.

LOL no

We're hoping that the lessons learned from this generation in terms of development tools and pipelines have informed the middleware engine makers (Epic and Crytek, chiefly) to improve on these processes, hopefully keeping production costs if not down, at least on the same level as in this past generation. Aside from improved tools, one example that's bveen trotted around is that more power means that a lot of the behaviours and simulations that needed to be emulated "by hand" with a lot of effort can now be handed off to actual automated simulations, in some ways lessening the effective workload. Obviously we'll only know for sure when next generation hardware actually comes around, but there are signs that we won't see a similarly destructive leap in budgets and workload as happened from the last generation to the current.


/optimist

I thought next-gen engines were supposed to provide more streamlined/efficient workflow?

Guys - this isn't going to be the first generation in history where costs stay the same or go down. They're going to go up again.

The thought of Sony having to dumb down their games to run on Nintendo hardware is depressing me. Stop. I'd love to see my 3DS games on a handheld as capable as the Vita. Yes, without the 3D gimmick.

Do you ever stop trolling? It's an NPD thread lol

Time to kill the $60 price point.

And make it $70? Cause really that's the only option for them here.
 
Do you ever stop trolling? It's an NPD thread lol

How is it trolling? Someone said Sony should go third party and I said I don't want to see the games I'm playing on my Vita dumbed down to work on a 3DS, which is exactly what would have to happen to accomodate the lack of a second analog stick and much much inferior graphics capabilities. Or does "trolling" to you simply apply to everyone that says something you dont personally agree with?
 
The sad part is Dragon's Dogma is another exceptional Japanese game that's been given short shrift by the failings of the western enthusiast (yeah, right) press.

For all the hand-wringing that goes on, its blazingly apparent to me that they are a huge part of the problems afflicting the state of creativity in the industry. There's far too much focus on what things do "wrong" and not enough on eulogizing about what's good, and unique and ambitious.

The same old shit gets lauded, new stuff gets hung out try die. Weaksauce.

Is not the enthusiast media job's to promote games. Capcom sent the game to die.

Reviewers be dammed.
 
Jesus, for Capcom's most expensive game ever, Dragon's Dogma sure failed.

How is it trolling? Someone said Sony should go third party and I said I don't want to see the games I'm playing on my Vita dumbed down to work on a 3DS, which is exactly what would have to happen to accomodate the lack of a second analog stick and much much inferior graphics capabilities. Or does "trolling" to you simply apply to everyone that says something you dont personally agree with?

Personally, I hope 3DS games never get dumbed down to work on the Vita. :p
 
They had a demo. Granted it's a really bad demo, but they had a demo.

Well, I'm sure the demo might have helped a bit hitting that 90K sales mark (I know you're being sarcastic about the demo :p ). But there really wasn't any hype or exposure for this game.

Maybe in Japan it was hyped as being a "WRPG like experience with a non anime art style, that was developed by a Japanese game company", which most likely helped generated a lot of interest for this game.

But in the west, it seems like Capcom did almost nothing to promote this title at all. And as some have said, it's one of the most expensive games they've ever produced... Did they really expect it to strive on word of mouth alone?

Rockstar on the other hand, were generating all sorts of buzz with their "making of" videos and heavy handed advertisement. They know how to promote a game. It's what they do best.

Why are people surprised at the sales?
 

KalBalboa

Banned
For anyone calling Max Payne 3 unoriginal and claiming Dragon's Dogma is something divinely unique among a sea of RPGS...

C'mon. Max Payne had a number of unique additions to the third-person shooter formula. The game's use of bullet-time, alone, still separates it from Uncharted, Gears, etc. The prone firing, last man standing, Max's body inertia, the way he handles multiple weapons & inventory, and a bunch of small shooter-minutia touches made the game feel great and new to me when compared to its contemporaries.

It might not be a 100% original concept, shooting from the third person with cover mechanics being an option, but let's not pretend that Dragon's Dogma was a fresh-from-the-ground-up kind of affair.
 
Sony's best games are already "dumbed down" or low end. The most interesting stuff SCE puts out like Tokyo Jungle, Patapon, Journey or PixelJunk would be right at home on Nintendo hardware. They can save the shallow techporn Dude Raiders and Killshooters for Xbox and still keep that contingent happy anyway.
 

LosDaddie

Banned
At this point, I'm not sure what Sony & MS will do. Sony is bleeding money and doesn't want to cut into the profit they make with each PS3. Same goes for MS/X360.

I think they both could cut their prices, but not anymore than $50.



Welp that's false and full of shit.

Don't let that get in the way of "dudebro"-bashing, though! :lol
 

test_account

XP-39C²
Sony's best games are already "dumbed down" or low end. The most interesting stuff SCE puts out like Tokyo Jungle, Patapon, Journey or PixelJunk would be right at home on Nintendo hardware. They can save the shallow techporn Dude Raiders and Killshooters for Xbox and still keep that contingent happy anyway.
They are not dumbed down at all. Most of them have great graphics etc.. I thought maybe you were talking about Vita games only compared to PS3 games, but that cant be it when you mention Tokyo Jungle and Journey.

EDIT: Nevermind, i see now what you mean, that you think the best games from Sony are "low end" (such as Tokyo Jungle etc. as you mentioned).
 

Effect

Member
I wonder how quickly Capcom can rework Dragon's Dogma as a Wii U launch title if that wasn't already in the works. They'll need to in order to get back more of their investment. They can not be happy. It's not like they didn't advertise. I did see the ads but it's really the quality of the ads. Why these companies don't advertise games outside of Japan the way they do in Japan is something I just don't understand. Advertise the gameplay element. Let potential buyers know exactly what the game will be like. Especially when it comes to an RPG.
 
`forgot that DD had the RE6 demo. Maybe sales might pick up when the demo releases. Tehy probably shouldnt have late launched the Ps3 version almost a month later seeing how, giving MS a bonus month isnt benefitting them one bit.

i wonder what the breakdown / platform is.
 

coldfoot

Banned
The pricing model as it is is there because it still costs quite a lot to develop and market a game. It's a symptom of the blockbuster AAA model for gaming. Publishers can't really afford not to initially launch a game at 60 dollars. Instead of taking 5 million units to get to profitability, it would take close to 7 million units which is an even more difficult number to achieve.

I only blame the gamer.

I was talking about the console pricing model, not game pricing mode???
 
At this point, I'm not sure what Sony & MS will do. Sony is bleeding money and doesn't want to cut into the profit they make with each PS3. Same goes for MS/X360.

I think they both could cut their prices, but not anymore than $50.
I half wonder if MS doesn't just phase out the 4GB model and move the HDD packages down in price rather than drop below the $199 barrier? Basically value add instead of a real price drop?

Sony I think has to go to $199 this fall. They have to do something with Wii U launching, plus there's no way they're going to hit their PS3 targets with monthly sales like this. Actually, after this NPD I think all Nintendo and Sony's current platforms will miss forecast unless something's done, except DS.
 
Jesus, for Capcom's most expensive game ever, Dragon's Dogma sure failed.



Personally, I hope 3DS games never get dumbed down to work on the Vita. :p

Personally I'd love to see Mario/Zelda on the Vita's beautiful screen and being played with sticks instead of a slider. That's just my own personal preference though. From a portability perspective, I prefer the 3DS (but I prefer the DSi over it). From a tech perspective, I'll take the Vita over the 3DS every single day of the week. Both are failing pretty hard at what matters most to me - compelling games that make me want to spend 40 dollars instead of 99 cents on my iPad.
 

coldfoot

Banned
This is probably one of the main reasons people buy consoles and not PCs; they are not fine with fragmentation, because most high end PC exclusive games look like shit on lower end devices; while there are console games that look very good, despite being comparable to those lower end PCs in terms of power.
It'd be nowhere near bad as PC, where there are other issues besides fragmentation, such as lack of a TRC team before a game is allowed to be launched, drivers, etc. You'd be going from a million dev targets to 2/3/4 tops.
2-3 year cycle with consoles sold at profit from day 1 would do wonders for the industry. The high cost of such consoles would be recovered with subscriptions.
 

sflufan

Banned
Rockstar on the other hand, were generating all sorts of buzz with their "making of" videos and heavy handed advertisement. They know how to promote a game. It's what they do best.

And even in the case of MP3, this wasn't enough to attain the usual R* stratospheric numbers.
 

coldfoot

Banned
Sony will only go $199 when they can get the PS3 chips manufactured at 28nm cheaper than their current process. Given that the PS4 is supposed to launch next year, I'd say either this holiday season or next E3.
 

StevieP

Banned
Sony will only go $199 when they can get the PS3 chips manufactured at 28nm cheaper than their current process. Given that the PS4 is supposed to launch next year, I'd say either this holiday season or next E3.

I've been saying this since the first page - I don't think this is going to happen (for either MS or Sony).
 

Plinko

Wildcard berths that can't beat teams without a winning record should have homefield advantage
The thought of Sony having to dumb down their games to run on Nintendo hardware is depressing me. Stop. I'd love to see my 3DS games on a handheld as capable as the Vita. Yes, without the 3D gimmick.

Nintendo's never going third-party, though. Sony is clearly the one that looks like it would be the most viable third-party candidate right now.
 
Eh, most mobile games make very little. Moreover, it's not the platform holder's faults for the pricepoint. Gamers have only themselves to blame for price points of games. If they didn't only buy blockbuster, over-marketed games, games would be cheaper. As it is, the average game a typical gamer wants cost several tens of millions of dollars to develop and much more to market so $60 and dlc it is.

Well, I don't know exactly what you're saying here, but I was talking about changing the rules before the generation snuffs itself out early by not adapting quickly enough. The platform holder makes the rules and the dedicated software industry has to play by them or find a new partner who will allow them greater flexibility and the opportunity to more directly deal with their customer, like Steam or iOS. The $60 + DLC plan isn't working out for most the vast majority, so why stick with it?
 

Plinko

Wildcard berths that can't beat teams without a winning record should have homefield advantage
Same goes for MS? In what way? They're not bleeding money at all.

They still haven't recouped their losses on 360 yet, have they? I thought we already had this discussion weeks ago. They had a great year last year, though, which is good news for them going forward.
 
They still haven't recouped their losses on 360 yet, have they? I thought we already had this discussion weeks ago. They had a great year last year, though, which is good news for them going forward.
360's been in the black for years now. You might be thinking Xbox overall, in which case I don't think they've quite recovered yet from the XB1 losses.
 
I wonder how quickly Capcom can rework Dragon's Dogma as a Wii U launch title if that wasn't already in the works. They'll need to in order to get back more of their investment. They can not be happy. It's not like they didn't advertise. I did see the ads but it's really the quality of the ads. Why these companies don't advertise games outside of Japan the way they do in Japan is something I just don't understand. Advertise the gameplay element. Let potential buyers know exactly what the game will be like. Especially when it comes to an RPG.

They should also do something that publishers almost never do: promote the game again around Christmas. The success of a game shouldn't depend on the first week of sales.
 
Well, I don't know exactly what you're saying here, but I was talking about changing the rules before the generation snuffs itself out early by not adapting quickly enough. The platform holder makes the rules and the dedicated software industry has to play by them or find a new partner who will allow them greater flexibility and the opportunity to more directly deal with their customer, like Steam or iOS. The $60 + DLC plan isn't working out for most the vast majority, so why stick with it?

I'm saying it's gamer's and publisher's choice that games are $60. There's nothing stopping a publisher from developing a game with a small budget and launching it at a lower price. However, publishers are too busy chasing the AAA money, and gamers are too willing to buy into the blockbuster model. So, $60 is the standard due to publisher practices and gamer's choices.
 
They should also do something that publishers almost never do: promote the game again around Christmas. The success of a game shouldn't depend on the first week of sales.
The problem there is the volatile retail environment. Later promotions can work for something like Mario Kart that can hold it's value, but that's a position most games just can't manage for various reasons.

The only way a 2nd DD promotion this holiday really makes sense is with a content added reissue (say "Dragon's Dogma Gold"), new platform ports (Wii U, PC) or preferably both ("Dragon's Dogma Gold" on 360/PC/PS3/WU).
 

coldfoot

Banned
I've been saying this since the first page - I don't think this is going to happen (for either MS or Sony).
Why not, AMD has no problem selling $100 28nm GPU's right now. 28nm will be mainstream sooner than later, and certainly by the time next-gen starts.
 

AgentP

Thinks mods influence posters politics. Promoted to QAnon Editor.
360's been in the black for years now. You might be thinking Xbox overall, in which case I don't think they've quite recovered yet from the XB1 losses.

The gaming division or 360 hardware? They boast revenue all the time, but they don't talk cost and profit often. They spent $500m promoting Kinect, it will take a lot of sales to get that back. they also bragged about $1b in revenue from XBL, but they never said anything about making money. Along with RRoD, I bet they are down quite a bit this gen alone, last gen was a huge loss.
 
We had a month where Xbox 360 minecraft did almost 1 million units sold on XBLA. Trials Evo continued to sell and there were other notables available digitally. I think this is more indicative of a regular spring month, console market saturation/price point, and a consumer move towards digital distribution gaming.
 
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