Jumping back on the AMD bandwagon after my 980Ti.
Fuck Nvidia man... I don't want to be stuck holding a card with shit performance after next generation just because of Nvidia's (fairly veiled) attempts at planned obsolecence.
Can't watch right now, can someone please summarize?
1. Nvidia aggressively works with developers to incorporate their software into their games. Prioritize development on Nvidia cards.
2. Works great when pairing launch titles with their newest cards.
3. And will make their newest cards look better than AMD's stuff.
4. But only because they're working with developers in a way so as to exploit performance differentials between Nvidia/AMD, to no benefit of the user (i.e. imperceptible differences in image quality). Meaning they're willingly taking an unnecessary hit in performance with these heavily marketed effects... so that AMD will take an even bigger hit.
5. Insidiously - they'll keep updating these effects so that they only work well on their latest generation of cards, and purposefully design the drivers to be inefficient with their older cards (treating their older cards like AMD essentially). Meaning that over time, your effective performance with Nvidia cards will be tanked, so as to motivate you to upgrade to new Nvidia cards.
In otherwords, they're manipulating and gaming the way the industry produces games, and reviews hardware to make their newest stuff look better then they are... and make AMD AND their older cards look worse then they are.