I don't understand how they've sold out.
You don't create a business to not make money. Business has to be sustainable. So of course there was going to be some form of money-making strategy.
I saw an interview with Elon Musk the other day where he said that when he started Tesla he expected to go broke but he thought that it was more important that he proved that electric cars were as good as gasoline cars than whatever personal benefit he would get as being CEO of Tesla so he did it anyway. I used to think Palmer Luckey was the same way. Maybe he is and Facebook is just going against his will but he fucking sold out big time. Just look at all his quotes regarding VR being more important than Oculus dominating and how important open standards are to VR adoption and now look at today's conference. Either he is a huge hypocrite or he no longer has any control (i.e. he sold out).