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PAL Charts - Week 38, 2010

Garjon said:
Good, maybe they'll finally let us British fools play the damn thing!

As for F1, do shops really base the number of copies to order on pre-order numbers? Isn't that quite a bad strategy? Well, it certainly explains the shortages of certain games recently.


In brief - yes.

In more detail:

Stores (and by stores I mean big chain stores like game, gamestation, HMV and the other places that take pre-orders) base a heck of a lot on the pre-order numbers they get, but mainly this dictates the initial stock for day one. After the first shipment pretty much everything is based on sales of those original copies (speed mainly) though so other than in the rare cases where they can't print the game fast enough (like Wii Fit originally) then later in the launch week it shouldn't be a problem as the 2nd shipment will come before the first sells out completely.

Also stock allocation to individual stores is based on the pre-orders they get. For games that don't tend to get pre-orders like casual titles (and oddly things like F1 that don't bother with special editions and target the older, more patient gamer) they guess - usually based on the advertising spend of the reps from the particular company.

I remember hearing (anecdote time) about one best selling DS game that a local store had never had in stock despite it being in the top 20 over the summer. Based on the fact they had no pre-orders they got one launch day copy. This copy was mislaid and so the game never registered a sale for the store. The computer system said that if they couldn't even sell one copy they didn't need further copies so this particular store didn't get any of that title until the original copy was found and sold. Even then, without a request for more copies the computer doesn't automatically order more as it took so long to sell the last one!


Pre-orders help with a store's place in the pecking order of things, and the more pre-orders for a key item like Halo:Reach the more the games companies PR spend is directed your way. Free tat & midnight launches are all a direct result of the pre-orders put through. And if the no-money-down UK pre-orders aren't collected and stock of the game was restricted on opening week then you become the only place in town with the hot title because once the initial shipments are allocated based on pre-orders you have to wait for the restock.


To an outsider like me/you this all sounds crazy, but then it seems to work as front-loaded game sales are promoted and this keeps the cash flowing at the busiest time of the year (now til 2nd week of Jan). There are probably better systems, but the impression I get from retail is that micro-management based on the special needs of the gaming market compared to that of music & DVDs just isn't worth the time. This helps the Indie trader fill in the gaps by predicting the consumers needs based on other things (and often getting left with overstock of critically acclaimed titles that no one bought).
 
nli10 said:
I remember hearing (anecdote time) about one best selling DS game that a local store had never had in stock despite it being in the top 20 over the summer. Based on the fact they had no pre-orders they got one launch day copy. This copy was mislaid and so the game never registered a sale for the store. The computer system said that if they couldn't even sell one copy they didn't need further copies so this particular store didn't get any of that title until the original copy was found and sold. Even then, without a request for more copies the computer doesn't automatically order more as it took so long to sell the last one!
That's pretty messed up. :lol
 
slaughterking said:
That's pretty messed up. :lol

That example was the reason it came up in pub conversation. I use databases and was trying to explain how crazy it was from the perspective of an outsider to friends in retail (multiple different stores and product types). Also if the count of an item ever goes to -1 on the system (say you sell a special edition on a normal edition barcode or similar) then the system doesn't auto restock like it would at zero. If no one notices (and there are none already on order) then the store never gets sent another copy of the game...

The healthcare equivalent would be completely unthinkable, we have so many checks and balances in place.
 
Halo Reach had an amazing entry but is cooling off, I guess that's normal. Honestly the sales for sports champions seems pretty mediocre but we will have to wait and see if it has legs.
 
New charts
Not since 2004 (FIFA 05 in wk41 vs. PES4 in wk42) have the 2 big football titles been just 1 week apart. And whilst we are on memory lane, 2003 was the last time PES debuted before FIFA (also one week apart). This week is of course dominated by ‘FIFA 11’ which was up against last year’s iteration ‘FIFA 10’, the biggest FIFA title ever launched and the third biggest All Format title ever launched in the UK (behind ‘Modern Warfare 2’ and ‘GTA IV’).

‘FIFA 11’ comfortably takes the third place from ‘FIFA 10’ with overall units up 21% / overall revenue up 36% on ‘FIFA 10’ week 1. Xbox 360 remains the lead format (+26% units over last year) and PS3 is close behind (+23% over last year).

The 2 lead formats accounted for 96% of the 6 formats (DS debuts next week) compared to 94% last year. In terms of individual SKU week 1 unit/revenue sales ‘FIFA 11’ 360 is No8 and the PS3 version is No9. Finally, in terms of all 360/PS3 software units sold in week 39 ‘FIFA 11’ accounted for a massive 63%. The rest of the All Formats Top 40 shows no other new releases and Codemasters drop to No2 with ‘F1 2010’ (-46%). Capcom remain at No3 with ‘Dead Rising 2’ – 360/PS3 versions joined this week by the arrival of PC version (-23%). Microsoft’s ‘Halo: Reach’ drops 2 places to No4 (-45%) and Activision Blizzard climb one place to No5 with ‘Guitar Hero: Warriors of Rock’ (-13%). EA’s ‘Tiger Woods PGA Tour 11’ climbs to a third best chart position since launch at No6 (+71%) and Sony’s ‘Sports Champions’ drops 2 places to No7 and remains the best-selling Move-enabled title for a third week in a row (-35%).
http://www.chart-track.co.uk/index....p&ct=110032&arch=t&lyr=2010&year=2010&week=39
 
It seems FIFA is one of a few series that benefits from ever growing install basesofhome consoles. 3rd best launch ever. Crazy!
 
A bigger drop-off for Sports Champions this week - I suspect it may not turn out to be quite as evergreen as hoped, pending a turnaround and a holiday uptick.

Halo has another pretty massive fall-off, but the absolute numbers will still be fairly high compared to most of the other charting software.

Carl said:
pleasantly surprised with how well Sports Champs is doing so far.

Someone else will have the extrapolated figures, but I think we're looking at fairly low numbers for SC actually.
 
swerve said:
So the 8th placed title (fifa wii) has around 2% of the first placed title's sales?
If you assume the 360 version is 50% or more...yes.

Of course, since the launch of FIFA is huge, 2% could still be in the range of 5-10k.
 
Cosmonaut X said:
Someone else will have the extrapolated figures, but I think we're looking at fairly low numbers for SC actually.

It's around 80,000 for the three weeks now, and it took a much bigger drop (12% > 35%) so it will be under 100k for the month.
 
Not too hot for Sports Champions if it continues to decline. A friend of mine who is a manager for the biggest electronic chain here in Norway, said most buyers of Move right now are actually hardcore PS3 owners, and people that have owned the PS3 for a long time. He also mentioned that sales have dropped quite much since launch for the different Move SKUs and games.
 
Frillen said:
Not too hot for Sports Champions if it continues to decline. A friend of mine who is a manager for the biggest electronic chain here in Norway, said most buyers of Move right now are actually hardcore PS3 owners, and people that have owned the PS3 for a long time. He also mentioned that sales have dropped quite much since launch for the different Move SKUs and games.

That's pretty much what I would expect - the big question is whether Sony can reach beyond the core with Move. They've positioned themselves well so that if it does just turn out to be a good alt control scheme with a few dedicated games they're not going to lose out much, and it gives them another nice little tick on the list of features.

It's MS who are betting big and who have more to lose...
 
Sho_Nuff82 said:
You mean surprisingly close right?

Its like Madden sales only both versions of FIFA went up.
I meant various purchase habits depending on a genre; Guitar Hero on 360 outsells PS3 version 2:1, while Tiger Woods on PS3 significantly outsells 360 version.
 
szaromir said:
I meant various purchase habits depending on a genre; Guitar Hero on 360 outsells PS3 version 2:1, while Tiger Woods on PS3 significantly outsells 360 version.
Move support probably drove those sales.
 
szaromir said:
I meant various purchase habits depending on a genre; Guitar Hero on 360 outsells PS3 version 2:1, while Tiger Woods on PS3 significantly outsells 360 version.

It all comes down to advertising, FIFA 11 gets a PS3 ad, same for Tiger Woods and Guitar Hero gets a 360 advert along with Dead Rising 2. I have to admit though I can't understand why console exclusive adevrts are so damn effective, surely when you go to the store or online the other version of the same game are clearly visible?

The 360 sales have got to be immense simply due to Shift and Forza being up there. Great to see racing sims sell well though, bodes really well for GT5 which releases a month from now. :D
 
dolemite said:
Why even bother with anything but the PS360 for the FIFA series. The Wii sales are like what, 5k or something. The PS2 is below statistical noise now.
They might be contractually obligated to release on certain platforms.
 
Prince of Persia: The Forgotten Sands must have made Ubi some money after all. It's been in all platforms Top 10 for 20 weeks.

I have to admit though I can't understand why console exclusive adevrts are so damn effective, surely when you go to the store or online the other version of the same game are clearly visible?
Maybe casual PS3/360 don't go to stores if the other version is being advertised.
 
Those fifa sales for wii can give us some sort of indication of what sports champion is selling. We could be talking as low as 5-10K.

Certainly not huge numbers considering it is by far the best selling move title so far.

KingDizzi said:
The 360 sales have got to be immense simply due to Shift and Forza being up there. Great to see racing sims sell well though, bodes really well for GT5 which releases a month from now. :D

I know you and i had a debate about GT5's sales but im starting to come around a bit. I still think it will struggle to hit 10 million WW but im feeling a little bit more confident than i was.
 
dolemite said:
The PS2 is below statistical noise now.


Fifa 10 Has been the top selling budget PS2 game for about the last 3 months running :lol
I think they're still profitable for now, can't cost that much to make surely.
 
AdventureRacing said:
Those fifa sales for wii can give us some sort of indication of what sports champion is selling. We could be talking as low as 5-10K.

Certainly not huge numbers considering it is by far the best selling move title so far.
Even if FIFA 11 total is 900k extrapolated (I think it's more close to 850k), the PSP/Wii versions sold between 13k and 5k -- low indeed.
 
Opus Angelorum said:
Less than 85k combined is not exactly great.

Did you get that from one country or all countries together?

I doubt it sold less than 85k in all countries together.
 
Road said:
Even if FIFA 11 total is 900k extrapolated (I think it's more close to 850k), the PSP/Wii versions sold between 13k and 5k -- low indeed.

I think it has to be less, it's below GTA4, which was around half of Modern Warfare 2 (1.2M or something stupid)
 
FIFA 11 sold 821k MCV (Xbox 360/PS3 at 96%) so that leaves 4% (just under 33k) for the Wii, PSP and PS2.

Assuming 2% of those sales went to the Wii, Sports Champion (at best) has sold around 16k for Week 39. If it dropped 35% then:

Week 39 = 16,000 (-35%)
Week 38 = 24,615 (-12%)
Week 37 = 27,971

Which gives us just under 70k for the three weeks.


MMaRsu said:
Did you get that from one country or all countries together?

I doubt it sold less than 85k in all countries together.

UK only, the above figures are best case.
 
Opus Angelorum said:
FIFA 11 sold 821k MCV (Xbox 360/PS3 at 96%) so that leaves 4% (just under 33k) for the Wii, PSP and PS2.

Assuming 2% of those sales went to the Wii, Sports Champion (at best) has sold around 16k for Week 39. If it dropped 35% then:

Week 39 = 16,000 (-35%)
Week 38 = 24,615 (-12%)
Week 37 = 27,971

Which gives us just under 70k for the three weeks.




UK only, the above figures are best case.
Heh, FIFA 11 (360) almost beat Halo Reach.
 
GarthVaderUK said:

So, we're looking at (rounded figures):

Sports Champions
Week 37 = 14,000
Week 38 = 12,300 (-12%)
Week 39 = 8,000 (-35%)

...for a best-case LTD of something like 34,300?

EDIT:

Ah, beaten :-)

Goes to show how slow sales are at the moment, and also gives us a clue as to why nobody in the UK is crowing about SC/Move sales. It's a slooooow start.
 
Opus Angelorum said:
:o

Well then the numbers for Sports Champion at best are:

Week 39 = 8,210 (-12%)
Week 38 = 12,630 (-35%)
Week 37 = 14,352

Total of 35,192 for the three weeks.

The hell? That low even with the nice amount of TV ads?
 
Rad- said:
The hell? That low even with the nice amount of TV ads?
I blame the fact that you have to buy SC and the Move pack separately in the UK. Sony decided to milk the Brits shamelessly and now look at the sales.
 
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