Here's how it pisses everyone off. Guys like these, who have a ton of money end up taking the spotlight away from people actually trying to raise that what, $1000-5000 to actually get their businesses STARTED.
Kickstarter doing this is a major f*** up in my book, giving a multimillion dollar a year operation the rights to raise funds from their mouth foaming fans with awful incentives. Why couldn't the PA folks have just done it directly through their website, put a donation button there?
Now that this precedent has been set, I'm really looking forward to a bunch of corporations heading to Kickstarter to fund their 'indie projects.' Enjoy your single ad free page guys, hope you regret supporting that moneygrab later.