Sony has taken design ques from Silverstone. For those of you who build their own PCs you might have heard of a case they came out with called FT03:
http://i.haymarket.net.au/Galleries/20100611032237_IMG_4617%20copy.jpg[/IMG.]
Basically the chassis is completely closed except the intake and the outtake and that allows for the air to be funneled over all the components and pushed out the top of the case in a nice and efficient way.
I believe the PS4 is working with a similar design. I think the PS4 will use those openings along the side of the console and top of the console to pull air in and push it out of the back.
[IMG]http://img22.imageshack.us/img22/4002/xpktngp.jpg[/IMG.][/QUOTE]
Case manufacturers have been working on doing this for years, Silverstone havn't done anything new here. That said, I like my Silverstone GD07 :)
[quote="sixteen-bit, post: 63013721"]If "Sony is a hardware company" is the only reason, what was their excuse for the PS3 design? It was massive.[/QUOTE]
Have you looked inside a PS3 fat? Only way they could have made it smaller at launch was by taking the PSU out, and they almost never do that. The Phat is largely heatsink for the massive 90nm chips they had and an almost standard PC sized BluRay drive.
Kuturagi took them down the Cell route and it cost them in many many ways.