Page momentarily updated for me. Games on sale include:
Final Fantasy X/X-2 PS4
Final Fantasy Type-0
Divinity: Original Sin ($42 with PS+)
GALAK-Z ($12 with PS+)
Jamestown+ ($2.40 with PS+)
Omega Quintet ($12 with PS+)
Guilty Gear XRD Sign ($12 with PS+)
Chariot ($3.75 with PS+)
Elder Scrolls Online ($24 with PS+)
Curses 'N Chaos ($5 with PS+)
Armored Core ($1.50 with PS+)
It's definitely 5pm EST, 2pm PST. It's been that way for years. Sometimes it's earlier, sometimes later, but it hits 2pm give or take 5 minutes 90% of the time for years [ever since they committed to it].