Im almost 32 now
British so it may be different from how it was in the u.s.a and rest of the world
and as i remember it hardly anyone i knew in school pre-1997 admitted to like Star wars, it was only for true nerds and kids...i even felt embarrassed to admitting i liked it in front of jock kids in my class in 1995 i was 13, but i didn't care i bought the VHS, they were the last ever good editions to come out. (Except laserdiscs, but then laserdisc was never that much a successful format to begin with)
I had one friend who truly admitting liking it more than me, at that point i had got rid of all my action figures that i collected as a kid in the 80's i probably had close to a hundred by the age of 11 yrs old, but then my dad said i was no longer allowed to have "toys" at 11yrs old it was all board games, lego but only technic kind and mecanno (i am now 32 and really sad that i got rid of them thanks to my dad convincing me i needed to grow up haha) but was of course allowed to keep the vhs cos i'd never grow old of star wats
Back to school, with the awkwardness of being 13, slightly geeky so still liking star ward, but in denial so not wanting to come across too geeky i'd never mention it much in my circle of friends, even the non jocks, cos it was thought star wars was ok, but it wasn't the in thing anymore
Maybe it was becoming a teen, wanting to appear more mature, getting into other things like judge Dredd comics because they seem more mature, more grown up and m dad didn't mind me collecting those even being 13, Star Wars was just becoming that good movie i watched sometimes, but i started slipping my interest in it
But then something Happened 1997 Happened, Star Wars came back to the cinema the special, suddenly absolutely everyone was into it again, kids who never seemed to like it suddenly liked it, what the hell?
Maybe it was the excitement generated by the media, interviews with celebs like will smith and the pop stars in fashion at the time like maybe oasis , blur etc and them saying they loved it, suddenly even some of those jocks i knew liked it, we were 15 and i guess it was cool to like it, weird. I remember thinking how odd that now everyone liked it, and felt more comfortable admitting i liked it again
After that time of the 1997 i think star wars has remained a popular thing, but I'm certain there was a period of it almost being forgotten late 80's/early 90's
Also now I'm grown up i realise i was silly for being embarrassed about it in my early teens, because now if it went out of fashion or i was told it was for kids only... I no longer give a shit.
I Like Star Wars and don't give a fuck who knows about it.