I agree with Total Biscuit on this.
I really don't care what's the source of a KS project, beyond its credibility to deliver on what's promised.
Before these semi big names came into play, i didn't even knew KS, and i don't feel like i have to pledge to the big names at all.
As a matter of fact, i have not pledged to any big name KS, so far (not interested in their projects) and was interested in pledging to Star Citizen, but since it's doing well enough, i'll just wait and see how it turns out.
On the other hand i did pledged to a couple of artbooks that do not sport any particular "big name".
It's a business proposition and nothing more, they have an offer and you decide whether you're interested or not, unless they do not deliver, it's not a scam and it's not a trick.
This is the same bullshit that went on when people were marturbating themselves over the legitimacy of TropesvsWomen KS: not interested? Don't pledge.
The rest sounds like a bunch of doomsday wankery.
And yes, maybe some of these people could've found a publisher, so? They wouldn't have had this level of control, freedom and transparency.
I swear people are never fucking happy.. "hey fuck the publishers, people don't want dumbed down games, let's crowd produce this together guys!" - "Fuck you, go find a publisher!"