Is it really that impressive that only 3.8% said they'd never buy another X Box becuase of unreliability? I can concieve of several reasons why that might be low - not least of all because you still have 1 or 2 console's worth of games and peripherals that you either sell at a loss, or suck it up and replace the machine.
I think it's presumption to suggest that such a low percentage means X Box owners are tolerant of such awful hardware failure.
Other than this, the survey size is only relevant if the survey sample itself is indicative of the population as a whole. If the sample is a relevant one, then it should be possible to demonstrate this by looking at the demographics that were sampled and comparing them to the gamng population as a whole. It looks like this wasn't done, so I'd say there was significant lack of certainty in the 54%. But I doubt it would reach the 3% suggested by reps.
Out of interest: how do hardware failure rates affect reported console sales figures? Is it true MS reports its figures as units shipped rather than sold?
I think it's presumption to suggest that such a low percentage means X Box owners are tolerant of such awful hardware failure.
Other than this, the survey size is only relevant if the survey sample itself is indicative of the population as a whole. If the sample is a relevant one, then it should be possible to demonstrate this by looking at the demographics that were sampled and comparing them to the gamng population as a whole. It looks like this wasn't done, so I'd say there was significant lack of certainty in the 54%. But I doubt it would reach the 3% suggested by reps.
Out of interest: how do hardware failure rates affect reported console sales figures? Is it true MS reports its figures as units shipped rather than sold?