It's pure bullshit. I've never heard of this guy before reading about it on a news article. You would think that such "an internet phenomenon" as described in the artice would have been discussed here or at SA or any other internet forum.
It was the same thing with LonelyGirl15. Nobody had heard about her until news articles started talking about her. I havent heard ANYTHING about her and that guy on any of the forums i visit. Not a peep, nothing. Mainstream medias are always weeks (if not months) behinds internet stuff sometimes, just think about Chuck Norris, Snake on a Plane, Mahir,
ORLY, All your base are belong to us, and etc. When they reached the media, they had already reached their peak and were on their way down
Now, somehow, we learn about those new "super popular internet phenomenons" from random newspapers article..
It's bullshit.