So, it seems like Sony is trying to either
price themselves out of this race, or to "
Osborne" themselves out. Neither of those strategies seems all
that smart, despite what Mickey thinks.
OPTION 1: (The one currently alleged by Sony)
"The $499 price is just temporary. The PS3 will be back to $599 before you know it." (Result: Bad blood, meltdowns, and a effective price
hike just as we enter the holiday season.)
OPTION 2: (The one favored by the apologists)
"Silly rabbit, the $599 price is just smoke and mirrors. Sony's
obviously plans to drop the 80GB model down to $499 just as soon as possible. It's a frick'n lock, baby. Sony loves us. Don't be misled by their subtle and cunning deceptions. We know better." (Result: No one but an ill-informed fool will buy either of the "current" SKUs. They'll just wait for the good, cheap, model that is
surely coming before Christmas.)
Awesomely played, Sony. Awesomely played.
Switching gears for a moment, why didn't Sony just do this:
1) Stop manufacturing the 60GB model. (Yay, the channel is starting to clear!)
2) Start manufacturing the 80GB model. Slowly. And quietly. No announcement.
3) Drop the price on the 60GB model. (Yay, the channel's clearing even faster, and people hate us less now!)
4) When the 60GB models are almost gone, release the 80GB model
at the same low, low price as before! (Yay, people love us even more now, and we're losing less money per sale!)
If Sony
does cut the price to $499 in just a few months, those new owners will be (rightfully, for a change) pissed.
I'm actually trying to think of a way Sony could have handled this worse. But damn, I'm not seeing one.