Image enhancement has existed for than a minute, so has image reconstruction. All we are seeing here is an application on photos, which still lose detail after cleanup and becomes a tad blurry in some scenarios. Let's see an in-game comparison first vs traditional AA or even higher rez CB with TAA. Checkerboarding has already proven it's worth, that technology can only get better and it's all done on your hardware with no external hookups or links necessary.
Of course, CB will most likely improve a great deal with Vega 7nm and Navi and if it could be a standard feature on all upcoming AMD cards, that would be swell. So I'll take 8K CB games downsampled on PC and still play at a high clip, all native to my hardware...
Yet, I think with NV going the full RT route, where it still can't prove how impressive the tech is or show how playable it will be, at the rez which we are driving into (4k and up), then they focused on the wrong things. Clearly it doesn't "just work" because we would have a full RT game to demonstrate instead of cutoff sample size demos and a dlss version of infiltrator. If you think that infiltrator looked a tonne better than the demo originally shown, then sigh.......Yet, please be aware that DLSS is mostly being pitched as an AA/IQ enhancer or alternative, so since there is no DLSS on GTX1080, they run Infil with max AA on that card, so hence your framerate uplift on the GTX 2080, coupled with whatever architectural uplifts exists therein.
Moreover though, we have to see a proper analysis before making such claims as you have. If anything, I think AMD now has a chance to topple NV. If they can offer a 20.9TF 7nm Vega for the holidays to compete for the 4k high fps crowd, that's a huge win for them. They can start pushing their own GPU-OPEN Radeon Rays, and expand it even more with Navi at a silicon level like NV. Yet, I don't think AMD should necessarily follow NV's vision with RT, though still offer their solution nonetheless. On the flip, they can go for physics hardware on Navi or even Ai, whilst still pushing 4k 60fps on their hardware for the coming generations.....
So yes, if AMD goes Physics/Ai and maintains the upward transition into 4k rez and 60fps and NV goes Raytracing, which compromises rez and fps, which would you choose? Not forgetting AMD can push and improve on CB vs DLSS on the framerate front, whilst maintaining great IQ just the same. If you're playing BF, are you more interested in seeing reflections off a "soon to be dead soldier's eye"...or are you more inclined towards a high resolution at high framerates with much better physics or Ai......This GPU battle have finally got more interesting.....that's for sure.....