IP infringement is likely what it'd boil down to in this case. Sony owns the KB persona. This ad, by their claim, was KB advertising a Wii promo. All the "LOL Betrayal!" stuff seems a good indication that people were seeing this as KB thing. So there's something to it. Dunno how a judge will see it. But I'd guess they'll all settle. Maybe Sony employees will get some free tires.
I think I'm more disappointed we won't get any more KB ads. Those were fun.
I think I'm more disappointed we won't get any more KB ads. Those were fun.