• Hey Guest. Check out your NeoGAF Wrapped 2025 results here!

"Scroogled" Microsoft's Google-Bashing TV Campaign Is Actually Working

Status
Not open for further replies.
daviyoung said:
Try searching for something that requires a knowledge base like a song lyric, how to complete a puzzle, the source of a quote. Basically try anything that you need quick info on that isn't a generic keyword like those you listed and Bing fails miserably.
Click to expand...

All of mine were:

photoshop animating waterfall gif GOOGLE
animating sprite rotating GOOGLE
what's the diameter of the moon GOOGLE
what's 24 + 10 - 13 * 52 GOOGLE
nearest panera bread DRAW

I don't get the praises for porn search, but to each their own, I guess.
 
ЯAW;86279161 said:
Seems like I got results with Bing as well, I guess I need to check out Bing more often. There are still too many times I don't get results I want. I have only now done some fast searches and seems like Bing has come far since I last used it. Google is still king.

Not to mention, Google usually gives you more logical arrangement. Small things matter when it comes to user friendlines.
Click to expand...

Bing for me looks more like the Google page, but I'm in the US. If you're outside of the US, then yeah, Bing really is not up to standards and MS needs to fix that.

D30AEhH.png
Click to expand...
 
To combat this war from Microsoft, Google should do a Google Rewards program just like Bing so I can end up getting even more Amazon gift cards to search for porn.
 
Keep Calm While We Steal Your Data??

Okeedoke, Microsoft. What data would that be again? Search history, which you actively type in to Google? Microsoft keeps a search history too, and hanging on to something users give to you is not stealing. Showing ads within GMail? There's ads in Outlook.com too. And a keyword algorithm whose operation is plain to see ("the word vacation in an email brought up vacation deals??? STEALING") is not exactly Big Brother Watching You. Submitting info that was subpoenaed by the U.S. Govt? Microsoft did that too as did a number of other tech companies, because the government claimed they had the authority to request the information.

Google actually lets you completely leave their ecosystem by downloading a zip file full of all your Google account data. There is no such functionality in Microsoft's ecosystem.

Microsoft trying to play the good guy is a joke, and I say that as a former Microsoft employee who worked there for 8 years.

(...Who now works at Google, lol)
 
I always found the scroogled ad campaign as desperate and bitter. The whole "you got scroogled" catchphrase is just offputting and negative. I typically find companies who have to try and tear down the competition to prop themselves up usually aren't offering that great of a deal.
 
Qvoth said:
oh wow...
couldn't google actually sue them for defamation? those are really really direct imo, especially the keep calm ones, they even put the google logo
Click to expand...

Why even give them the attention they clearly crave. Its like a child who starts howling, and everyone ignores him, so he starts screaming even louder hoping someone will look his way.

They get more and more crazy and step further and further over the line in a desperate attempt to get Google to acknowledge them. I would just let them continue to flail while their company decides whether or not to even keep Bing around as opposed to selling it off :lol
 
Lord_Byron28 said:
I always found the scroogled ad campaign as desperate and bitter. The whole "you got scroogled" catchphrase is just offputting and negative. I typically find companies who have to try and tear down the competition to prop themselves up usually aren't offering that great of a deal.
Click to expand...

Not to mention who it's coming from. It's simply not believable that MS wouldn't love to do everything that Google is doing and more. I think they're just bitter that they didn't think of it first.
 
I'm really getting sick of google thinking it knows better than me what I want to search for but bing is just awful. I really do give it a shot every few weeks but it's just bad

Not even all the shitty spam results on google can get me to switch
 
This entire campaign feels petty. I also keep forgetting about this until a thread comes up though I guess it doesn't necessarily mean its not having an effect on others.
 
Seems like a pretty useless campaign, they are pretty much just advertising Google.
No one is going to set Bing as their default then run and tell their friends to do the same after seeing the ad.
How about you make Bing better and start advertising that instead of making competitors more salient MS.
 
I liked their cloud in van seller adds, those were hilarious. Same with the adds that make fun of iPad. But the anti-google adds fall flat and aren't funny, which is shame, because they are close to truth.
 
Gvaz said:
KpvwcWd.png


http://www.microsoftstore.com/store/msusa/en_US/cat/Scroogled/categoryID.67575900
Click to expand...

Keep Calm MydickisSoft

Those who canÂ’t do, or refuse to accept they can no longer gorge themselves at the expense of the consumer, can still resort to anti-competitive and patent trolling tactics. Douchebaggery efforts like these though, are not only weak, but tasteless and cringeworthy.

Just like a squirrel running up a womanÂ’s leg will find no nuts, desperate dim wit campaigns like these wonÂ’t win you any fans. Carry On behaving like an ass and you will be the butt of many crack jokes to come.
 
That's actually kind of hilarious. Who would buy that stuff, other than the guys who keep insisting that people who don't like Windows 8 are dumb dinosaurs?
 
terrene said:
Keep Calm While We Steal Your Data??

Okeedoke, Microsoft. What data would that be again? Search history, which you actively type in to Google? Microsoft keeps a search history too, and hanging on to something users give to you is not stealing. Showing ads within GMail? There's ads in Outlook.com too. And a keyword algorithm whose operation is plain to see ("the word vacation in an email brought up vacation deals??? STEALING") is not exactly Big Brother Watching You. Submitting info that was subpoenaed by the U.S. Govt? Microsoft did that too as did a number of other tech companies, because the government claimed they had the authority to request the information.

Google actually lets you completely leave their ecosystem by downloading a zip file full of all your Google account data. There is no such functionality in Microsoft's ecosystem.

Microsoft trying to play the good guy is a joke, and I say that as a former Microsoft employee who worked there for 8 years.

(...Who now works at Google, lol)
Click to expand...

I'm not sure the bolded is necessarily true (http://choice.microsoft.com/en-us?adchc=1). While I don't really like the campaign, I just want to point this out.

I view it more as an informative campaign for the layman who isn't really aware of what data and how data is used by Google. For tech literate people, these privacy or consumer issues are obvious and they look petty. These ads apparently also use an incredibly miniscule amount of ad money/time in comparison to the rest of ad budget.
 
MS is slowly but steadily growing on me.

If only it wasn't for Windows. Or Windows Phone. Or MS Office. Well but at least there's the Xbox, I dig it. Also I use Skype every week, that counts too.
 
freshair said:
I'm using Bing full time at work because I like the reward points, but sometimes I need to use Google because their results are just so much more relevant.
Click to expand...

I've completely moved over to Bing for all but two things: Google Translate and Google Maps.

I used to have to use Google to find weird foreign company's websites but now Bing does it just fine. However, I have to use Google Translate to translate them.

As for Google Maps, well it's too goddamn good to give up.
 
Eh. Microsoft is being immature here. Apple was immature with their previous campaign too. That campaign turned me off to Apple and it's only after they knocked it off that I made an approach.

Microsoft's campaign is turning me off to them, too.
 
markot said:
Not really a fight if it's only one side punching itself.
Click to expand...

Oh, Google's moves - like the YouTube windows app - are much more subtle than these ridiculous products, but watching the back and forth as a result of stuff like that can still be entertaining. What's interesting is that MS is clearly going for an 'influence the masses' type of approach, but I don't know how well that's really going to work.
 
Interesting that if you look back on the first page a couple of the few GAFers who were positive about Bing/Microsoft are now banned.

Google has been getting on my nerves lately, due to Android problems and intrusive Google+ mandate to Youtube. Microsoft still isn't a good alternative.
 
nynt9 said:
I really don't understand the point of ads that just bash the competition. To me they sound like "Our product is shitty so we don't have anything nice to say about it, but the other guy's product is shitty too!"
Click to expand...

Indeed. This is most likely going to backfire on MS in the long run.
 
I use Bing on my surface and I havent bothered to change it (i assume you can change it..)
I find everything im looking for fine... just like google.


Those "scroogled" shirts and shit are hilariously bad/lame. I would consider giving them as joke gifts for the IT Dept Christmas party. I kind of want that mug.. haha.
 
Status
Not open for further replies.

Similar threads

Disney+ working on a Animorphs series
22
478
0neAnd0nly replied
James Cameron actually wrote Point Break
30
971
jason10mm replied
Idea For AI TV Remote For Ad Blocking
11
316
ReBurn replied
It's over, Google Nano Banana Pro 3 is a massive leap forward
43
2K
LarsQMorient replied
A Django/Zorro Crossover Movie is in The Works
25
298
jason10mm replied
Top Bottom