PeskyToaster
Member
yikes, this document is really awkward knowing how the game actually turned out.
Steve Gibson sounds like a goto guy.
Never thought they would use so many cuss words in a marketing document. Feels weirdly unprofessional.
I thought that it was really stupid. Now I don't even want finish it.
I was stuck at some part where you have to punch a big Alien with that Mech Suit. It was really glitchy, like the Alien got stuck in walls, and then the game crashed. So I gave up.
Steve Gibson sounds like a goto guy.
Never thought they would use so many cuss words in a marketing document. Feels weirdly unprofessional.
I find it weird how unprofessionally written everything is. I kind of expected internal company documents to avoid words like 'badass'. Is this fairly normal?
Very normal if this is coming from an agency pitch for a Mature title.
You probably wouldn't see this in an internal pitch to Japan.
Or for a game intended to be rated E10+.
EDIT: Burt seriously, I read these things on a regular basis and there isn't anything really that shocking in here. And anyone who thinks that a licensed product isn't aimed largely at a tangentially familiar audience rather than the core fans has probably never worked in marketing. This is, however, what people don't want consumers seeing, the smoke and mirrors part of marketing. Certainly getting some dirty laundry aired in the court systems...
This is how it is for every single big budget game ever, and a fair proportion of smaller games as well. Making the 'best game possible' just isn't enough, and it's a naive viewpoint to say it is. Everything needs to make money. Keeping costs down is a part of that.
Edit: Even radio stations (or at least the low budget one I worked at) have these sorts of documents and proposals.
No, I disagree. I have indeed worked in software development, at some very large companies. I have read pitch documents. It's telling how hard the first document pushes the demographic attack and how desperately it wants to portray quality. Quality quality quality.
It's baldfaced licensed dreck.
anybody want to watch a blockbuster action or science-fiction DVD with me later? I've been practicing headshots all day and need a cooldown
Either way, someone has to pay for that absolute shit pile. I really hope it is Randy Pitchford. Guy blatantly lied not only at the game demo showcase but also on social media.
Paul Marketing just building up false hype. Same things will probably happen with Sunset Overdrive.
You should see the pitch document for Planescape: Torment AKA The Best Game Ever:
http://www.rpgwatch.com/files/Files/00-0208/Torment_Vision_Statement_1997.pdf
God bless Chris Avellone.
Clearly what happened to many customers minutes after starting to play CM for the first time.
Target audience:
"You are suspicious of new IP. It's better to bank on a known quantity."
satisfy both retail and press in one presentation, then one group can enthuse the other and vice versa
delicious.negotiating coverage on the metric-influencing websites with news as much as seeded assets
Reliable sources tell me Colonial Marines was both bad and ass, so mission accomplished I guess?After all, you can't go wrong with a badass shooter.
i'm sure there are plenty of sega internal memos from 1994-2001 that had "oh shit" written on themI can't believe an official SEGA document actually has the phrase "oh shit" in it.
You should see the pitch document for Planescape: Torment AKA The Best Game Ever:
http://www.rpgwatch.com/files/Files/00-0208/Torment_Vision_Statement_1997.pdf
God bless Chris Avellone.
No, I disagree. I have indeed worked in software development, at some very large companies. I have read pitch documents. It's telling how hard the first document pushes the demographic attack and how desperately it wants to portray quality. Quality quality quality.
It's baldfaced licensed dreck.
delicious.
Which metric-influencing website netted itself the 1-week exclusive coverage before release? Who has the best negotiators to generate mutually beneficial deals with publishers?Generate hype, hype generates clicks, making sure the metacritic curve doesn't fall behind too much so the publisher is inclined to negotatiate the next deal with the same site - and everyone's happy!(It was EGM)
Well, except gamers believing positive preview coverage and buying a shit game, but they're not important. Their memory is short and the next hyped release is just around the corner... every time.
Opiate made some excellent posts on the hype machine and its negative influence on the industry as a whole.
quote is about as close as we've gotten to seeing the underbelly.negotiating coverage on the metric-influencing websites with news as much as seeded assets
Soooooooo is this why Sega does not have the resources to localize the Yakuza 5? What a mess this is. I hope justice is served soon on this one.
Clearly what happened to many customers minutes after starting to play CM for the first time.
Oh god, this gif gets me every time
ice_burn.gifi'm sure there are plenty of sega internal memos from 1994-2001 that had "oh shit" written on them
You should see the pitch document for Planescape: Torment AKA The Best Game Ever:
http://www.rpgwatch.com/files/Files/00-0208/Torment_Vision_Statement_1997.pdf
God bless Chris Avellone.
really.gif