And just like that 970/980 hype thread deflated lol
People should prepare themselves for this type of stuff moving forward. Especially as devs get unshackled from the hell that is 360/ps3 2006 specs.
Unfortunately, we won't really be able to prepare for that kind of VRAM usage until late next year's cards at the earliest.
According to the menu Ultra requires an additional optional Ultra HD texture pack installed, so it should probably be a substantial upgrade.