His face still isnt famous, but Mr. Hollicks voice and gait have moved into the pop culture firmament recently as those of Niko Bellic, the sardonic, textured Balkan criminal at the heart of Grand Theft Auto IV, the acclaimed gangster fantasy that has become the fastest-selling game to date. Produced by Rockstar Games and its corporate parent, Take-Two Interactive Software, the game has generated at least $600 million in sales over the last three weeks.
Yet even as Saturday Night Live has spoofed the Niko character, even as Mr. Hollicks voice has been heard in tens of millions of homes in advertisements broadcast during American Idol and the N.B.A. playoffs, even as fans have flocked to his MySpace page, his triumph has been bittersweet.
Thats because Mr. Hollick was paid only about $100,000 over roughly 15 months between late 2006 and early this year for all of his voice acting and motion-capture work on the game, with zero royalties or residuals in sight, he said.
Had this been a television program, a film, an album, a radio show or virtually any other sort of traditional recorded performance, Mr. Hollick and the other actors in the game would have made millions by now. As it stands, they get nothing beyond the standard Screen Actors Guild day rate they were originally paid.
That is because the contracts between the actors union and the entertainment industry make little or no provision for electronic media like video games and the Internet. It is a discrepancy that is expected to dominate negotiations between Hollywood and the guild this summer, with many predicting an actors strike to parallel the writers strike last year, which revolved around similar issues.