Pretty sure this is all on Crytek.
Crytek is the epitome of delusion and squandering of their own potential. They had a hit in Far Cry and Crysis. Both of them sold really well, and both of them made a profit, despite the fact that they were both exclusive to the PC.
Crysis could have sold even better, but Crytek fucked up their own PR at every opportunity.
- They didn't quell concerns about the type of computer needed to run Crysis enjoyably despite the fact that a $200 GPU and a moderate CPU at the time could handle it on medium settings very well.
- They should have called "Medium" settings "High" or "Very high" instead since that's exactly what they were compared to every other game out there
- They complained about piracy endlessly and constantly attacked their legitimate userbase with intrusive DRM and insulting language instead of rewarding their legitimate customers and celebrating their profitable success
- Their delusions convinced them to go to consoles for their next games, thereby giving up the advantages they did have. They thought they deserved Call of Duty success when they never really have and few other companies have ever done so.
- Their budgets ballooned because developing for consoles is fucking expensive (not cheap to optimize / cut down games to squeeze them onto underpowered hardware)
- Crysis 2 sold much better than Crysis, but not *enough* better to make it a success like the first Crysis was
- Crysis 3 sold worse, because it just wasn't a very good game
And now we are where we are. A victim of their own delusions as they continually ignored their strengths (open-ended sandbox gameplay, technical prowess), and instead played up their weaknesses (storytelling, more linear levels, console development)