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Sonic Forces × Hooters collaboration announced

Maybe Hooters serves the best chili dogs in Japan?
Sega may just be looking for that corporate synergy here people
 
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This. I just. I don't understand. I'm speechless. I just... What? I Why?

How is this a real, actual thing actually really happening and approved by Sega?
 
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Wouldnt be the first time they teamed up.
 
I've honestly never been to Hooters (and I never will) but is there a specific reason as to why this partnership even exists? Was there a previous partnership or does Sega own a stock of Hooters? Or is this all from left field?
 
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I'm too sexy for my shirt — too sexy for my shirt
So sexy it hurts
And I'm too sexy for Milan — too sexy for Milan
New York and Japan
 
This topic already has so many good comments in it. Definitely Gaf HOF material. This is a weird collaboration but I guess Sonic is happier now than he was with Hello Kitty last year.
 
Sega of Japan sure has an interesting approach with Sonic advertising. It's almost like they don;t really know what to do with the character and will throw him at anything to see if Sonic sticks.
 
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