Betamax, mini-disc, SACD, when will Sony learn?
can anyone please enlighten me about this superficial misconception regarding alleged "fail of the Betamax"?
Since when has that crazy nonsense become a fact?
Although BetaMAX has failed in home-consumer markets, it made a revolution in professional-maket, making it the one-and-only standard for TV broadcast in almost 3 decades now with very bright prospect to the future.
Sony has sold millions of pro-BETA-players and recorders, dozens of millions of cameras and other equipment, zillions of BETA tapes and other Pro accesories. At the and of life-cycle, analogue BETA has been sucessfully replaced with DigitalBETA, advanced standard that ruled the pro-market for past 10 years.
After the Sony's DV revolution (in both "amateur" camcorder market and even more in professional market), DV and DVPro (with bigger casette case, wider tape and Pro specs) has became the next standard, and now the HDV (High Definition) cameras are used by TV houses worldwide.
All the licences and techonlogy for BETA, DigitalBETA, DV, DVPro and HDV are Sony's. All the BETA hardware products are made by Sony. Only thing that is licenced are tapes - and guess what - every manufactorer pays Sony a fee for every BETA, DigitalBETA, DV, DVPro and HDV tape manufactored.
They've maybe lost their battle in home-markets, but they've made even more money from Pro market, just because one simple reason - the prices never come down in Pro market. New "old techology" analogue BETA magnetoscope today has almost the same price as 20 years ago. And we're talking thousands and tens-of-thousands of dollars per unit here, not 49$ for fair VHS recorder, as it costs today.
Every TV station in the world uses BETA or DV. More then 80% of TV production in the world has been shot on BETA in
past 3 decades. Through past 10 years, DV and HDV have also took that market.
Sony has never lost with the Betamax. They have won that battle in financial terms with margin that other can only dream about.