There are two inevitable outcomes from increase risk aversion:
- Stagnation leading to an inevitable collapse
OR
- a market correction wherein risk becomes more acceptable.
The current market state is temporary and its precisely because they can rely on stop gaps and risk mitigators like this kickstarter market test strategy that the cerebral state continues. Absent these down the road following a steep decline in growth/profits we would start to see a handful of publishers start to take more risk because they feel forced to do so and would have little to lose thanks to market stagnation. This risk, in a stagnating market, would (should) drive consumer support and lead to success prompting other previously risk averse parties to follow suit. That correction cannot occur so long as publishers are afforded more and more ways to mitigate risk at the cost of the consumer. Instead, if allowed to continue, it would lead to decreasing consumer satisfaction culminating in market wide backlash and collapse.
TLDR: Risk Stop gaps (often at the cost of consumer) are prolonging the current risk averse state of the market not alleviating it .