I still don't understand people trying to argue this is a good value while having basically zero details about how things actually work. There's some pretty big red flags going up, and not just because it's EA ... a company people should have learned, a dozen times over by now, to simply not trust at face value.
First, there is basically no chance in hell they'll give out 4 free games once this service is out of beta. That's half of their entire catalog and will be until the end of the year. I would be surprised if it's more than 2 titles at once.
Second, they still haven't clarified how long the 'free' game cycle actually is. Even if they did give you 4 free games, they can't turn that over every month. They'd be out of available titles by November. It's probably going to be at least every 3 or 6 months. Potentially the entire year. And you'd have to be crazy to think they're gonna put any game less than 4-6 months old on there.
Third, 10% discount ... on everything except Titanfall. If they are already excluding one game, and the service isn't even out yet, you can be sure they'll exclude more in the future.
And the TOS. This is already a mess. It's unclear on a lot of important shit that you really shouldn't be unclear about. Like when/if you lose access and to what (free games, DLC, discount purchases) when your subscription lapses. If it were any other company, it probably would be ok to gloss over that. But it isn't. It's EA.
I'm just sayin', based on those four things, I'm highly skeptical this will play out anything like they are up-selling it.