I dig it! They've mentioned that the amount and splatter is intended but there is an issue making the color that bright neon-red that they will be addressing in an update. Some nice dark red/black at night blood with trails would have been awesome!
Hell, i can just imagine this game in first person more in the Tom Clancy style with 1-2 bullet deaths... fewer enemies as a result but far more tense and realistic... everyone super cautious and reluctant as anyone anywhere could put you down with one bullet... enemies and players alike leaving bloody trails in the snow for you to follow... people constantly turning around (only first person, remember you lose all that fake peripheral vision third person gives a player) to check their perimeters... people are nervous and shit scared constantly... big loot rewards with a properly foreboding Darkzone... not the romper room it is now in the Alpha.
God i wish it went that way... less techno, cover, third person wack-a-mole RPG-shooter and more... dark, gritty, realistic, first person MMO.