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[Burger]

No it's not. But it is irrelevant to the topic of this thread and if you can't address the topic of the thread without throwing ad hominems around well that says it all doesn't it.

You can call it an ad hominem if you like, but you've posted in the beta thread about how much it sucks, you posted about how when they announced the DLC or "post launch support" how it was BS that they were talking about DLC before the game was out, you've started a thread about how there are no early copies, red flags this and that. Now this thread.

You don't like the division, fair enough. But it does seem like a crusade for you.

 

[Matt]

It's still misleading as it implies it's a current quote which attributes meaning that was clearly not intended but yes it's not nearly as much as the first quote.

Eh, is it? As far as marketing routes go that's very benign. The game was called "best new franchise" at some point. It's not inaccurate.

 

[Cabbagehead]

https://youtu.be/7M4RwGwQslM

Throwing countless rewards at a game and every 'journalist' claiming it's gonna be godlike is nothing new. "HAVE YOU SEEN" Titanfall did this, "THE NEXT STEP IN MULTIPLAYER" Evolve did this, "BUNGIE" Destiny was going down this road if it didn't have a titanic marketing campaign behind it.

WTF is this real, holy shit. Its sicking.

 

[Surface of Me]

No it's not. But it is irrelevant to the topic of this thread and if you can't address the topic of the thread without throwing ad hominems around well that says it all doesn't it.

This reads a lot more as a thinly veiled " yo fuck the division" thread than an actual thread about the problems of deceitful advertisement. The guy pointing out your already deep seeded hatred against the division, the final paragraph of the op, and your clear lack of knowledge of the advertising business show through the way you brazenly tried to deceive this humble community.

 

[Ivan 3414]

Loved that game.

 

[vazel]

You know, showing marketing quotes and then the context they were taken from would make a fun thread.

 

[eso76]

I always wondered how this things work.
Like a review saying "developers are hoping their game blows destiny out of the water" and the ad only quotes the bolded part

 

[Raide]

"Underhanded deceitful marketing tactics" - RexNovis

Slap it on the box Ubi! /s


Jokes aside, the industry is full of quotes and articles that get taken out of context. Hell, you see plenty of it on a daily basis. Developer says one thing, someone makes an article out of it for hits, turns out the developer did not say it/it was taken out of context and it goes around and around.

Is The Division marketing really damaging? Not really. It might be fueling the fire and adding some salt to it for Destiny players or gamers who did not buy into Bungie's hype. Is it worth getting all bent out of shape over? Not really. There are way more things to get upset over in this world.

 

[Nokterian]

https://youtu.be/7M4RwGwQslM

Throwing countless rewards at a game and every 'journalist' claiming it's gonna be godlike is nothing new. "HAVE YOU SEEN" Titanfall did this, "THE NEXT STEP IN MULTIPLAYER" Evolve did this, "BUNGIE" Destiny was going down this road if it didn't have a titanic marketing campaign behind it.

Evolve was just the worst but so far for the division it is big yeah on hype but not like this game. Seeing how open they are with the free updates and the season pass but also the closed/open beta gave a good taste on how the game will be.

Evolve died for their own sins you know? When they revealed it i wasn't excited at all i couldn't be bothered with it and it showed.

 

[Koh]

I agree it's sleazy and I'm glad you pointed this out. Every instance like this should be brought to light so consumers are made aware. I don't care if every game does it. Why wouldn't you want to know?

It shouldn't matter whether the game is well received, this practice sucks. Just talking about it is all we need to do to lower the effectiveness of this type of advertising scheme.

No, it's not a huge scandal, it's not going to bring down the game or the company. We don't have to accept it though.

 

[dragonfart28]

I always wondered how this things work.
Like a review saying "developers are hoping their game blows destiny out of the water" and the ad only quotes the bolded part

THAT would have been egregious.

This is not anywhere near misrepresentation like that would be.

 

[ArjanN]

The Division

Nothing wrong

the best new franchise ...would be an understatement.

It is far beyond

not something we should ignore.

Quite the endorsement RexNovis.

 

[RexNovis]

THAT would have been egregious.

This is not anywhere near misrepresentation like that would be.

So let me get this straight you think taking out of that context is ridiculous but taking out of a context that is related to BETA POPULATION numbers and not the games themselves is ok? Are you for real? How is the context from the OP in any way better than the context of that quote? Please enlighten me. Id love to hear it.

 

[Maximo]

https://youtu.be/7M4RwGwQslM

Throwing countless rewards at a game and every 'journalist' claiming it's gonna be godlike is nothing new. "HAVE YOU SEEN" Titanfall did this, "THE NEXT STEP IN MULTIPLAYER" Evolve did this, "BUNGIE" Destiny was going down this road if it didn't have a titanic marketing campaign behind it.

Oh man..Evolve..what a embarrassment that was.

 

[ZeroX03]

Lightning Returns did it too. Had a trailer using out of context quotes used to make the game appear to have reviewed well.

 

[Theorry]

Ubisoft does it. Lets make a thread about it..

 

[Palculator]

I thought all quotes on boxes were basically mined like that.

 

[Squishy3]

I only trust BioGamerGirl's opinion, they didn't steer me wrong on Destiny!

 

[Cabbagehead]

You know, showing marketing quotes and then the context they were taken from would make a fun thread.

How is that not a thread yet?

 

[Surface of Me]

An out of context quote from Rex should really be the OT title.

 

[erawsd]

Marketing is generally deceitful. It sucks but this type of thing is common in advertising across all mediums. Games, movies, politics, ect. In gaming most box and ad quotes you see is stuff farmed out of preview material where the person speaking is talking about a specific feature or about the potential the product has. I'm willing to bet someone could dig up some quotes used for Destiny ads and they'll find very similar results.

 

[Kensuke]

So what do we do?

I'm not saying we should storm Ubisoft headquarters with pitchforks or something. Calling it out like this is enough. I said it should be called out in response to the people here almost defending it saying stuff like 'well, that's just advertising'.

On a sidenote, I think it's pretty embarrassing for the marketing department of an AAA game like The Division to twist quotes like that to try to make it look good. It kind of implies that they couldn't find better ones, even though I'm sure they're out there. I'm guessing they went this far because they specifically wanted the Destiny and new IP thing.

 

[Klyka]

WTF is this real, holy shit. Its sicking.

it's real.

I enjoyed the hell out of Evolve, I have 80 hours played. But I can never play it again cause the community is dead.

That video is 100% real.
The game died in about 3 months.

 

[Raide]

I'm not saying we should storm Ubisoft headquarters with pitchforks or something. Calling it out like this is enough. I said it should be called out in response to the people here almost defending it saying stuff like 'well, that's just advertising'.

On a sidenote, I think it's pretty embarrassing for the marketing department of an AAA game like The Division to twist quotes like that to try to make it look good. It kind of implies that they couldn't find better ones, even though I'm sure they're out there. I'm guessing they went this far because they specifically wanted the Destiny and new IP thing.

Well, they probably cannot use the average GAF quote to add to the box. They have had no reviews to quote, so its all preview and event stuff. A pretty limited batch to pick from for marketing.

 

[Foffy]

Shady marketing machines are shady marketing machines.

Is it a surprise they also work at machine mills like Ubisoft or something?

 

[RexNovis]

Some people would actually rather attack me than talk about the company using provably deceitful advertising. Unbelievable. Y'all deserve to be treated like morons by publishers. Clearly you couldn't care less. Absolutely disgusting. Y'all have made your own bed. Enjoy laying in it.

 

[Bedlam]

So many people have played it already across alphas and betas, there are so many impressions, mini reviews that it would be difficult to deceive people about what the game is about at this point.

You're completely missing the point.

1. Those are quotes refering to the quality of the game, not what it's about.
2. Ads are targeted at people who know little or nothing about the game.

 

[dragonfart28]

So let me get this straight you think taking out of that context is ridiculous but taking out of a context that is related to BETA POPULATION numbers and not the games themselves is ok? Are you for real? How is the context from the OP in any way better than the context of that quote? Please enlighten me. Id love to hear it.

Plenty of people value the size of a game's community as representative of its quality and for a game of this type, that's a fair characterization.

And there is also nothing wrong with using a value judgement from E3 as a blanket statement about the value of the game unless it implies that the value judgement was specifically made at another time (like during a review).

These are pretty generic statements and so it would not be as egregious as if a company made explicit statements that were either patently false or deliberately misleading.

 

[Cabbagehead]

I'm not saying we should storm Ubisoft headquarters with pitchforks or something. Calling it out like this is enough. I said it should be called out in response to the people here almost defending it saying stuff like 'well, that's just advertising'.

On a sidenote, I think it's pretty embarrassing for the marketing department of an AAA game like The Division to twist quotes like that to try to make it look good. It kind of implies that they couldn't find better ones, even though I'm sure they're out there. I'm guessing they went this far because they specifically wanted the Destiny and new IP thing.

I think it's more to do with the way they are doing reviews for the game. Don't have a lot of material. Saw more then a few youtube gaming and twitch gaming quotes as well. But obviously people have played the game at preview events but again Ubisoft approach with early reviews. They're waiting.

 

[texhnolyze]

Some people would actually rather attack me than talk about the company using provably deceitful advertising. Unbelievable. Y'all deserve to be treated like morons by publishers. Clearly you couldn't care less. Absolutely disgusting.

Have you responded to the other posters that gave you some other examples?
That's what you asked, right?
Why Ubisoft?

 

[Raide]

Some people would actually rather attack me than talk about the company using provably deceitful advertising. Unbelievable. Y'all deserve to be treated like morons by publishers. Clearly you couldn't care less. Absolutely disgusting. Y'all have made your own bed. Enjoy laying in it.

Dammit GAF, you broken the Dinosaur!

 

[Bold One]

https://youtu.be/7M4RwGwQslM

Throwing countless rewards at a game and every 'journalist' claiming it's gonna be godlike is nothing new. "HAVE YOU SEEN" Titanfall did this, "THE NEXT STEP IN MULTIPLAYER" Evolve did this, "BUNGIE" Destiny was going down this road if it didn't have a titanic marketing campaign behind it.

Holy shit, that's disheartening

 

[The Lone Courier]

Some people would actually rather attack me than talk about the company using provably deceitful advertising. Unbelievable. Y'all deserve to be treated like morons by publishers. Clearly you couldn't care less. Absolutely disgusting. Y'all have made your own bed. Enjoy laying in it.

Well then what do you suggest we do then? Ask for marketing departments not to lie to the public?

 

[Kwansu Dudes]

People would rather attack me than talk about the company using provably deceitful advertising. Unbelievable. Y'all deserve to be treated like morons by publishers. Clearly you couldn't care less. Absolutely disgusting.

I see several of the hardcore Division fans here, but a good point was made; what can we realistically do about it?

The game is pretty divisive already as most people either think it's boring or think it'll fuel their loot addictions.

 

[jimboton]

Waiting for the "I fully support Ubisofts decision to run a deceitful ad campaign to promote The Division." thread. Probably by CabbageHead.

 

[Mafro]

https://youtu.be/7M4RwGwQslM

Throwing countless rewards at a game and every 'journalist' claiming it's gonna be godlike is nothing new. "HAVE YOU SEEN" Titanfall did this, "THE NEXT STEP IN MULTIPLAYER" Evolve did this, "BUNGIE" Destiny was going down this road if it didn't have a titanic marketing campaign behind it.

The manufactured hype from the press for Evolve was crazy. Probably the worst I've seen.

 

[RexNovis]

Have you responded to the other posters that gave you some other examples?
That's what you asked, right?

So far there's been a PS1 game, Daikatana and movies. None of those are really recent or relevant.

Somebody else posted a video of evolve marketing blitz which is a completely separate issue and has no relation to using misleading out of context quotes. All the quotes for evelbe were completely in context they were just horribly wrong. The evolve campaign is a fault of the media coverage whereas the issue in the OP points directly at the publisher. While they may both be symptoms of the same evil (game marketing) they are not comparable case wise.

 

[Gen X]

That looks.like it was designed by the same people that make Fireman Sam. Lol.

 

[Aalvi]

I started to pay attention more to the signs after dropping 69.99 on AC Unity and pretty much was so pissed because the game price dropped so quick(on top of bugs and glitches and performance issues).

There are many people like me, there are many noticing the red flags and acting accordingly.

 

[maquiladora]

https://youtu.be/7M4RwGwQslM

Throwing countless rewards at a game and every 'journalist' claiming it's gonna be godlike is nothing new. "HAVE YOU SEEN" Titanfall did this, "THE NEXT STEP IN MULTIPLAYER" Evolve did this, "BUNGIE" Destiny was going down this road if it didn't have a titanic marketing campaign behind it.

God damn....

 

[Raide]

"I fully support Ubisofts decision to run a deceitful ad campaign" - Jimboton

Damn you Ubi! Look what you made me do!

 

[SRTtoZ]

Deceptive but shame on you if you buy games based on quotes on the box. I think people are going to be seriously disappointed if they think this game is going to have even half the PVE content Destiny had near launch. They really are only hurting themselves with Destiny comparisons. Why not just let it be its own thing? A fun singleplayer campaign in a shared world with a PVP darkzone endgame experience?

 

[RexNovis]

I see several of the hardcore Division fans here, but a good point was made; what can we realistically do about it?

The game is pretty divisive already as most people either think it's boring or think it'll fuel their loot addictions.

Well then what do you suggest we do then? Ask for marketing departments not to lie to the public?

You CALL IT OUT. Denigrate it whenever it's used. You know exactly like what Kotaku has done here. If you want something to change you need to make it clear that this shit no longer flies. If it's not effective it won't be used. Spread the word make sure people are informed in order to invalidate the misinformation.

 

[Cabbagehead]

Waiting for the "I fully support Ubisofts decision to run a deceitful ad campaign to promote The Division." thread. Probably by CabbageHead.

How about "Its been going on for years and there's nothing my ass can do about it" thread? I play games i don't do internet crusades.

 

[The Lone Courier]

No you CALL IT OUT. Denigrate it whenever it's used. You know exactly like what Kotaku has done here. If you want something to change you need to make it clear that this shit no longer flies. If it's not effective it won't be used. Spread the word make sure people are informed in order to invalidate the misinformation.

Why I can spot deceptive advertising and know its bs. Your the one getting bent out of shape over it.

 

[Bold One]

Quotes and Accolades as part of marketing has gotten out of hand though, Kotaku has a point there...

 

[RexNovis]

Plenty of people value the size of a game's community as representative of its quality and for a game of this type, that's a fair characterization.

And there is also nothing wrong with using a value judgement from E3 as a blanket statement about the value of the game unless it implies that the value judgement was specifically made at another time (like during a review).

These are pretty generic statements and so it would not be as egregious as if a company made explicit statements that were either patently false or deliberately misleading.

You are clearly incapable of seeing any wrongdoing no matter how blatant or obvious it is. If you think using a quote in reference to population numbers for a beta in an ad campaign that implies it's meant in the context of the quality of a game is not deceitful than you're just wrong. Your horribly horribly wrong and I feel sorry for you.

 

[TheYanger]

This is nothing new in any form. Correct me if I'm wrong, but they have to ask the publications/sites if they can use a quote from them too, don't they? I feel like that's come up on like bombcasts and stuff before that they specifically won't let them do that kind of shit, while other sites/magazines just don't give a shit basically.

You are clearly incapable of seeing any wrongdoing no matter how blatant or obvious it is. If you think using a quote in reference to population numbers for a beta in an ad campaign that implies it's meant in the context of the quality of a game is not deceitful than you're just wrong. Your horribly horribly wrong and I feel sorry for you that you can't pry your mind out from under the corporate ass it's currently stuck under long enough to see that.

Wow. Now you're going places. Sorry, but this is how all of this advertising works, if you want to attack it you should do so in a way that doesn't just look like you're butthurt about a game you don't like, you might get a better response.

 

[watdaeff4]

Some people would actually rather attack me than talk about the company using provably deceitful advertising. Unbelievable. Y'all deserve to be treated like morons by publishers. Clearly you couldn't care less. Absolutely disgusting. Y'all have made your own bed. Enjoy laying in it.

So people aren't outraged by a marketing technique that is COMMONLY used in many ad campaigns (do you throw your remote at the TV when you see movie ads with quotes that are spin?) they bring up a decent point that you do seem to axe to grind regarding this game so your response is to lash out and call them morons and throw a temper tantrum?

Alrighty then.

 

[SRTtoZ]

They nailed it.