I don't think either of us meant it as any sort of fanboys... the keep dreaming part I'm pretty sure just implies that MS has NO desire for blu-ray, for whatever reason, and these rumors and reports keep cropping up just because people, for whatever reason, want to persist the belief that it will happen.
For the reason I believe it won't happen, well.. MS sees actual money through their DD store. Not only will they likely see very little money (if any) from a BD drive, but the only reason to purchase said drive would be to buy movies of which they will see NO money from. At the same time, the format will take money directly away from their video store which they do see money on. Sure you could argue that the same thing could happen if someone just owns a PS3 or stand alone player, but if someone doesn't own one of those, then MS would be taking money directly out of their pockets by enabling it.
It's not fanboism, it's just business 101. The same reason Apple doesn't offer a Mac with a blu-ray drive, yet hypes HD movies over iTunes with an AppleTV.
For the reason I believe it won't happen, well.. MS sees actual money through their DD store. Not only will they likely see very little money (if any) from a BD drive, but the only reason to purchase said drive would be to buy movies of which they will see NO money from. At the same time, the format will take money directly away from their video store which they do see money on. Sure you could argue that the same thing could happen if someone just owns a PS3 or stand alone player, but if someone doesn't own one of those, then MS would be taking money directly out of their pockets by enabling it.
It's not fanboism, it's just business 101. The same reason Apple doesn't offer a Mac with a blu-ray drive, yet hypes HD movies over iTunes with an AppleTV.