Didn't Ubisoft say they're planning on also releasing the AC series up-to 10 as well? Why not just stick to a couple of sequels and new IP's? Keep it fresh.
This is a Canada-only promotion, unfortunately. I already asked them if we could expect something similar in other countries, but the community manager had no idea.
Also - one of the rewards in the PS4 Greatness Awaits interactive youtube trailer unlocks a track from the Watch_Dogs soundtrack. It's the track that plays in the bar during the DotConnexxion segment of the E3 reveal from last year.