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UK Xbox 360 sales up 40%

sonycowboy said:
He predicted a 20% long term boost. 40% for the first week is incredibly small relative to previous system's price drop. The excuse of expanding the marketing message might be true. However, this was a significant price drop relative to the system cost, so they've got to be disappointed with it's impact.

And for them to not declare how badly it outsold the PS3 likely tells you something...
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I agree, 40% is a lot smaller than they should expect. But we should bear in mind it's only for the first two days. Hopefully we get some perspective of how it trends the next few weeks; two days just isn't enough data.
 
AltogetherAndrews said:
Anyway, the odd bit here is that this is the same GAF that has, without so much as flinching, managed to attribute whole months worth of dodgy sales to price drop leaks. Yet now, clearly, one should not read too much into these numbers as the price drop clearly wasn't well known to the general public. Clearly.
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Again, Devil's Advocate:
Knowledge of an impending price cut does not necessarily indicate knowledge of the price cut's occurance. Further, potential sales may lag due to potential customers' financial situations. When did previous console price cuts occur both within the week and within the month? Customers may be waiting for payday to purchase - most of which are located at the tail end of each month. The 360 drop happened smack in the middle of it.

That's just Devil's Advocate though. I don't have this data so I'm really just hypothesising.
 
It seems like GAF needs to start some basic classes. Certainly basic math and maybe a small sampling of finance.

Basic math, 40% of X doesn't have to be smaller than 150% of Y. Without knowing X or Y, it is stupid and illogical to make claims based on percentages of X or Y.
 
How big was the 360 price drop? How big was the PS3 price drop? How many PS3s were selling the weak before they went up 150%?

The fact that the 360 has consistently been selling well since its release means this could be a pretty significant rise if they hold onto it.
 
open_mouth_ said:
They just need an April price drop before GTA IV and they will pretty much ensure 2nd place IMO.
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This was the pre-GTA price drop. There wont be another one.

(Or did you mean in the US?)
 
I honestly don't get why people go ape shit over all these NPD and sales # threads. It's not like any of the companies are going to bow out of the console game this gen so who cares. Even If Playstation wiped out Xbox or vise versa who cares? That means all the best games will be on one console and I won't even need to make a freaking choice next time around. It is amusing to watch the reactions though :D
 
http://www.mcvuk.com/news/29947/Xbox-360-UK-sales-leap-36


“During week 11, Xbox 360 enjoyed a 36 per cent jump on week 10, which is a nice refreshing uplift for the console” ChartTrack director Dorian Bloch told MCV. “That was just for the Friday and Saturday after the price cut. Microsoft will be especially pleased to see that the overall hardware market was down – that’s every format except PS3, which saw a very slight six per cent rise.
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36% increase over the previous week, PS3 had a 6% increase too, all the other platforms were down over the previous week.
Honestly I don't think Microsoft can be happy with this. UK is their only friendly european country, price is now 199€, lower than Wii, and next week a GT5Prologue bundle arrives.
 
picsou said:
so brefore the price drop .

ps3 > 360
after the price drop
ps3 > 360

maybe GTA 4 dlc can change something :lol
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There was only 1 day last week that had the price drop 360s..... Where is the sales info anyways?
 
mrklaw said:
its a bit weak. But then the 360 has had massive bundle deals for quite a long time. With these price cuts, retailers have gone back to very basic bundles. Effectively they've been subsidising the price cuts already for the last 6-9 months. Now finally MS step up and cut prices, so retailers will want to sit back for a while.

if you compare like with like, it probably isn't much difference to buying an old price 360 with bundles, assuming you'd buy the games anyway.
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Not all retailers have done so, Zavvi ran an offer on the weekend for a 360 Premium, Halo 3, Assassins Creed and Lost Odyssey for ÂŁ210, needless to say, I bought it, but apart from that, most bundles appeared to be the console (Arcane, Prem and Elite) with a selected game thrown in, so not terrible anyway.

Anyway, a 40% rise isn't bad, given the price cut hasn't had any advertising other that at the point of sale, so any extra sales were either by clever punters who knew of the cut, or people (like me) who finally ran out of excuses not to buy one, should be interesting to see how the next few weeks pan out, a decent Easter ad campaign could see some nice sales.
 
picsou said:
so brefore the price drop .

ps3 > 360
after the price drop
ps3 > 360

maybe GTA 4 dlc can change something :lol
Click to expand...

The 360 has been doing better than the PS3 in the UK for a while, the PS3 has just started to catch up after the price drop. This isn't the whole of Europe we are talking about.
 
picsou said:
so brefore the price drop .

ps3 > 360
after the price drop
ps3 > 360

maybe GTA 4 dlc can change something :lol
Click to expand...
Oh god.

You do realize the 360 mostly consistently outsells the PS3 in the UK right?
 
FFChris said:
Chart-track just does high street stores IIRC.

Yup, found this on their website:

Chart-Track reports are based on over-the-counter retail sales where the data is captured electronically each day from retailers' EPoS systems.
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They also track Play, Amazon, GamePlay etc. etc. NOT just high street.

example news story - the blurb under methodology is a bit misleading in that respect - ChartTrack poll a higher percentage of sales than either NPD or either of the Japan charts, think it was 80-85%.

mr_bishiuk said:
I worked in electrical retail for 3 odd years, shops are allowed to only be open for 6 hours but it was still clearly the 2nd biggest day of the week. I was a salesman at Comet I would say I I personally used to do about 8k on a sat 4 or 5 on a sunday and i'd be lucky to do 2k on a week day
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In most high street games shops Friday and Sunday are pretty equivalent. I'd say Friday is higher though due to new releases, but it is all concentrated in the after work period. People grabbing new releases after work generates the highest footfall on a Friday, sunday is just a mini version of Sat and is pretty dead pre 12.
Comet is based around a completely different retail structure and customer base to GameStation, GAME and their ilk though so I can imagine the Sunday crowds buying X360s there this weekend (but not the overpriced software!).

The 360 ads hit in full force over the weekend & up to Monday, they didn't want them being advertised before places dropped their prices I presume. The sides of all busses now have the ÂŁ159.99 price tag by me!
 
this is typical gaf nonsense. xbox is selling more and all of a sudden that's a terrible thing? waht. sales are up, ms must be really disappointed! they don't feel compelled to mention their insignificant competition, surely it's because they are too scared! couldn't possibly be because grown adults dont gravitate towards the childish bullshit that encapsulates console warz.
 
Souldriver said:
That's not really a lot. I remember a 150% bump when the PS3 dropped in price. It was also for a patheticly short period (1 or 2 days) so you can't make assumptions for the future, but still: 40% vs 150%.
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Errr.. PS3 went from 1 to 3 consoles sold maybe. % does not say anything.

Not for awhile now.
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I hope by "while" you mean 1 month. In that case correct.
 
Psychotext said:
On the bright side... we'll be able to see exactly what difference it makes when they drop the price in the US.
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After a two week delay from month end instead of 1 1/2 days after the end of the week.
Then you get to see the sales of ten whole games and the hardware.
Well, with 40% of the sales estimated so the exactly part doesn't hold true, but it's a pretty good estimate right?

Think I'll stick to the British charts thanks ;)
 
Tom Penny said:
I honestly don't get why people go ape shit over all these NPD and sales # threads. It's not like any of the companies are going to bow out of the console game this gen so who cares. Even If Playstation wiped out Xbox or vise versa who cares? That means all the best games will be on one console and I won't even need to make a freaking choice next time around. It is amusing to watch the reactions though :D
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those of us that like competition and choice.

those of us that can see how no one console could simultaneously offer the experience of the PS3 and the Wii.
 
Arhal_Katarn said:
Actually Chartrack reported in Feb that the ps3 has been outselling the 360 every week since christmas.
Click to expand...

then it shouldnt be that damn hard to figure out the numbers. whats 360s monthly take? divide that by 4 and add 40% to the single week and multiply it by 4. that should give you an estimate of what the number would look like if it was a 40% increase for the month. and ps3s increase of 150% was when they were selling abysmally. like 30k consoles or some low number. so going from 30k to 75k isnt as great as some sony fans think it was.
 
nli10 said:
After a two week delay from month end instead of 1 1/2 days after the end of the week.
Then you get to see the sales of ten whole games and the hardware.
Well, with 40% of the sales estimated so the exactly part doesn't hold true, but it's a pretty good estimate right?
Click to expand...
Better a two week delay and numbers than a two day delay and none.
 
well the good news for sony is that this price drop didn't slow its sales down, just in time for the gt5 prologue megaton.
 
This news ranges from "lol-bad" to "OMG!-great"

With no reference for last week's sales it could mean anything. 40% over 100,000 is great, 40% over 100 is bad. We'll have to wait for MS' full press report on it... if they beat either the PS3 or Wii they'll tell us.

Firewire said:
My question though was what are they basing the increase on? Was it the previous weekend, the same time frame last year? This is what is confusing, since we do not know what they are basing it on, we can't put a number to it.

And why are you being so harsh? :lol
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I noticed that too. My first reading of the quote made sound like it was a 40% increase on Saturday over Friday. My response was 'big deal... there's naturally a bump on Saturday." So I read it a few more times. The quote doesn't state it, but week over week would be the safest assumption.
 
Visualante said:
The UK has been widely regarded as 360 land for a long time, they have a huge stake in the young professionals and teen audience that used to be dominated by Sony. These people are buying a lot of games and creating a lot of word of mouth that has prevented Sony grabbing any significant market share. I have serious doubts if GT5:P is going to make a dent in the UK, mainland Europe it is an assured success however.
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umm.. it may have more 360s sold than ps3s, but it "has been widely regarded as" sony's territory.
 
open_mouth_ said:
They just need an April price drop before GTA IV and they will pretty much ensure 2nd place IMO.
Click to expand...

blind fanboyism. PS3 has been catchin up for a while now. With the blu-ray announcement ps3 has actually even done fairly well in America apparently, where it's usually outsold 2-1. With this price drop the spike was only 40% which we all know will drop, this is also ONLY in the UK where it's 360 land anyways. When GT5P comes out there will be a huge hardware spike for ps3 throughout europe and that'll carry on for quite a bit. Same applies for when it releases in America or at least somewhat a spike. That will carry the system until june 12th when MGS4 comes out. On to september where LBP, and killzone 2 come out, then within the next few months Resistance 2, motorstorm 2, and some other possible releases to compete with GOW2. Then during the holiday HDTV rush people are going to want an HD player to accompany their new set. PS3s. Take it right into next year where for FFXIII and the full version of GT5 to come out.
 
msdstc said:
blind fanboyism. PS3 has been catchin up for a while now. With the blu-ray announcement ps3 has actually even done fairly well in America apparently, where it's usually outsold 2-1. With this price drop the spike was only 40% which we all know will drop, this is also ONLY in the UK where it's 360 land anyways. When GT5P comes out there will be a huge hardware spike for ps3 throughout europe and that'll carry on for quite a bit. Same applies for when it releases in America or at least somewhat a spike. That will carry the system until june 12th when MGS4 comes out. On to september where LBP, and killzone 2 come out, then within the next few months Resistance 2, motorstorm 2, and some other possible releases to compete with GOW2. Then during the holiday HDTV rush people are going to want an HD player to accompany their new set. PS3s. Take it right into next year where for FFXIII and the full version of GT5 to come out.
Click to expand...

you seem to forget that ps3 probably wont see another US price drop this year yet 360 will riding into GTA4, madden and gears 2. put that in your mouth and chew it. The HDTV sales explosion is supposed to happen every year and never does. Especially with this economy and I doubt people trying to save money really care about spending $30 for a movie when its $10 on DVD.
 
msdstc said:
blind fanboyism. PS3 has been catchin up for a while now. With the blu-ray announcement ps3 has actually even done fairly well in America apparently, where it's usually outsold 2-1. With this price drop the spike was only 40% which we all know will drop, this is also ONLY in the UK where it's 360 land anyways. When GT5P comes out there will be a huge hardware spike for ps3 throughout europe and that'll carry on for quite a bit. Same applies for when it releases in America or at least somewhat a spike. That will carry the system until june 12th when MGS4 comes out. On to september where LBP, and killzone 2 come out, then within the next few months Resistance 2, motorstorm 2, and some other possible releases to compete with GOW2. Then during the holiday HDTV rush people are going to want an HD player to accompany their new set. PS3s. Take it right into next year where for FFXIII and the full version of GT5 to come out.
Click to expand...
It's not blind fabboyism, it's looking at the way the market works. Getting down to a much better price point is huge. Doing so right before one of the biggest titles this generation will move a lot of hardware. MS cannot compete with the PS3 on a price parity basis because of their feature sets alone, before you even talk software. MS is acknowledging this with the price cut. To rattle off a one-sided list warz opening salvo won't make your point any more valid.
 
Psychotext said:
Better a two week delay and numbers than a two day delay and none.
Click to expand...

I think it's always going to be a matter of opinion on which of the 3 systems (Japan's 2 chart system is the most infuriating from an analysts point of view) you prefer. I've grown up with multiple top 40s polled from a large percentage of retailers and I wouldn't have it any other way. :D


Eitherway, the point that the X360 sales will increase next week too and then actually be worth talking about still remains.

I almost bought one this weekend, but the backlog pile of games is free and right next to me so I decided to stick with that. I already have the true king of the 'current gen' video games systems anyway so i'm sorted.
DS all the way baby!!! Carpet consoles are for NERDS!!!
 
MobiusPigeon said:
you seem to forget that ps3 probably wont see another US price drop this year yet 360 will riding into GTA4, madden and gears 2. put that in your mouth and chew it. The HDTV sales explosion is supposed to happen every year and never does. Especially with this economy and I doubt people trying to save money really care about spending $30 for a movie when its $10 on DVD.
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yeah yeah believe :lol
 
i dont see how they can do it. they've already sashed it immensly compared to the competition and you have manufacturers of standalone players INCREASING the price of their hardware with HD DVD gone. :lol I cant see a $299 ps3. not until next summer at the earliest.
 
MobiusPigeon said:
you seem to forget that ps3 probably wont see another US price drop this year yet 360 will riding into GTA4, madden and gears 2. put that in your mouth and chew it. The HDTV sales explosion is supposed to happen every year and never does. Especially with this economy and I doubt people trying to save money really care about spending $30 for a movie when its $10 on DVD.
Click to expand...


Wow you really are an idiot if you think the ps3 wont get a price drop this year.

According to chart track ps3 has been outselling the 360 every week of 2008. There was an article on mvc about it in Feb saying that they sold about the same at xmas but ps3 is outselling it on a weekly basis.
Also the ps3 got to 1mil alot quicker then 360.
 
MobiusPigeon said:
I cant see a $299 ps3. not until next summer at the earliest.
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This sounds like 399$ in 2007 will never happen ;)

and it happened just like 299$ this fall is going to happen
 
Arhal_Katarn said:
Actually Chartrack reported in Feb that the ps3 has been outselling the 360 every week since christmas.
Click to expand...
Of course the 360 wasn't doing that great after Christmas, it makes perfect sense.

1. They were shorter in supply.
2. It was after Christmas, and hence a lot of people would have had one.
3. A lot of people were waiting for a price drop.

The UK is definitely 360/Wii land, and that's what I've noticed over the past year. No one outside of the "hardcore" crowd care for the PS3, I care of course, but that's because I'm a gamer.
 
Xun said:
Of course the 360 wasn't doing that great after Christmas, it makes perfect sense.

1. They were shorter in supply.
2. It was after Christmas, and hence a lot of people would have had one.
3. A lot of people were waiting for a price drop.

The UK is definitely 360/Wii land, and that's what I've noticed over the past year. No one outside of the "hardcore" crowd care for the PS3, I care of course, but that's because I'm a gamer.
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oh please ...
 
Xun said:
Of course the 360 wasn't doing that great after Christmas, it makes perfect sense.

1. They were shorter in supply.
2. It was after Christmas, and hence a lot of people would have had one.
3. A lot of people were waiting for a price drop.

The UK is definitely 360/Wii land, and that's what I've noticed over the past year. No one outside of the "hardcore" crowd care for the PS3, I care of course, but that's because I'm a gamer.
Click to expand...


Uh no..........the ps3 is still outselling it thats what i am saying. It's been outselling it all this year. Also the christmas excuse is flawed as many more people got wii's and they still sold well.
Also most casual gamers i know who had ps2's have either bought a wii or are waiting for GT5p and GTA4 before buying a ps3.
 
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