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Uncharted 4 Marketing Push is HUGE!
- Thread starter viHuGi
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Nickdogmoneycash
Member
Absolutely.
For good reason.
-Pyromaniac-
Member
They've been player commercials on tv for a while now. Good stuff.
god I can't wait for the meltdowns in the review thread when some outlet gives it an 8
its not only a football game bro
its the biggest european football stage. a stage where the likes like bayern munich, one of the best teams in the world, show their skills to the whole wide world.
While I agree, having seen advertisements months in advance, the ad displayed is the same treatment Vita got at some point.
This post would have had potential with some argument behind it.
Edit:
I see. Not totally untrue lol
Shin-Ra
Junior Member
Show me the money.Wait, one of the most expensive video game projects ever has a huge marketing push as well?
Eh, nice, although they could spend some money on other games while they're at it. Unchated is a safe hit and a known IP, ND is well known too at this point. Is there really a need for Uncharted4-printed amazon packages?
i wanna see the receipts.
Wait, one of the most expensive video game projects ever has a huge marketing push as well?
i wanna see the receipts.
TissueBox
Member
It's pretty crazy, yeah. I don't remember them going this "out there" since that one time they commissioned that song from Sara Bareilles. https://www.youtube.com/watch?v=eYBPxvogWBA
/s
get2sammyb
Member
I know people are jumping on OP a bit, but they are going pretty mental in the UK at least it seems. It's all over buses nationwide, too:
And they're running a lot of TV/cinema ads already.
The Champions League presence is obviously nothing new as Sony has sponsored it for years, but I think this is the first time they've explicitly referenced a game. Usually they just mention platform and call it a day.
http://www.pushsquare.com/news/2016/04/uncharted_4s_marketing_machine_is_entering_overdrive
And they're running a lot of TV/cinema ads already.
The Champions League presence is obviously nothing new as Sony has sponsored it for years, but I think this is the first time they've explicitly referenced a game. Usually they just mention platform and call it a day.
Get_craycray
Banned
The (football) game was boring.
johancruijff
Banned
Ps4 is a beast
Sony is a HUGE beast
Sony is a HUGE beast
Pretty awesome but wasted money xD
I have no numbers since ND doesn't seem to publish those, but you are fooling yourselves if you think that a game with that development time and consistent visual quality with focus on a huge singleplayer campaign and an additional sophisticated multiplayer mode would be among the cheaper games out there; besides, you obviously get what I'm saying
Well, Sony Music own it.
I hope Uncharted 4 ends with Nathan Drake bleeding out in a cave to this song.
Agreed, I already bought the game. No hard sell required.
johnnydrama
Banned
I can't see this game doing poorly among critics, and even if it does get a 7 or 8 here and there, you'd have to be awfully childish to "melt down" over it on a forum.
a lot of AAA games get ads on buses or in sports arenas, what's the big news?
You have a lot of faith in the average forum user.
giancarlo123x
Banned
I can't tell what sarcasm is on gaf anymore. Help me.
Kralamoonard
Member
When's the last time you've seen a first party AAA title being advertised at a champions league game tho?
They are arguably the best devs in the industry right now - makes sense
Did you read uncharted 3 review thread?
get2sammyb
Member
Fair enough, no argument from me at all. I suppose it's just unprecedented for a Sony first-party game - they don't usually go to these lengths. But you're quite right.
johnnydrama
Banned
I'd just like to think we've all grown up a little since that horrendous Uncharted 3 review thread.
Wasn't Black Ops 3 and Star Wars Battlefront advertised the same way during the qualifiers in fall?When's the last time you've seen an AAA title being advertised at a champions league game tho?
Kralamoonard
Member
Sorry meant first party title for Sony -- and honestly, yeah, they were probably advertised -- wouldn't be surprised if that was the case.
Markitron
Is currently staging a hunger strike outside Gearbox HQ while trying to hate them to death
Personally I don't remember a single game ever being advertised like this during such a massive CL game. They do seem to be going all-out.
Worst Champions League Semi I have ever seen. Two overhyped teams just waiting around for one of their superstars to do something. Something tells me tomorrow night will be a bit more interesting.
Worst Champions League Semi I have ever seen. Two overhyped teams just waiting around for one of their superstars to do something. Something tells me tomorrow night will be a bit more interesting.
Lord Radik
Member
I saw an ad before a Twitch stream of all places!
YankeeDonB
Member
I'd just like to think we've all grown up a little since that horrendous Uncharted 3 review thread.
That's the thing about Gaf. You keep getting older but these juniors stay the same age.
RedAssedApe
Banned
i actually don't see much sony advertising on tv in the us. maybe i'm watching the wrong shows
Lord Radik
Member
I've seen a bunch of commercials for R & C while my daughter is watching Teen Titans on Cartoon Network.
chromatic9
Member
Seen a ton of Ratchet Clank trailers on youtube, very good they are too.
Regarding Uncharted, pretty huge but sure I've seen this type of thing for so called lesser games on the advertising hoarding. Also lots of news suggest Champions League viewing figures have dropped by quite a lot in the last 4-5 years, probably down to pay per view rather than being free to air like it has been for many countries for decades so might not get the reach as before.
UK for example would have 5-6 million watching last year when free and the other years before but this year it's mostly pay per view only so around a million will watch. The other semi final is free tomorrow but it's on a channel no-one knows about and so far only gets 200k rather than 4-5 million a non English team semi got last year and before. That's a huge drop for the shitty TV deal they signed. Apparently people like Sony are not impressed with Uefa and BT in the UK. Reason why tomorrow is free is because Uefa require some matches to still be free but BT do their best that people don't know about it and subscribe which is understandable.
Andodalf
Banned
Wait, one of the most expensive video game projects ever has a huge marketing push as well?
untrue. No way its budget is any where near Destiny, Any given COD, GTA, or many other 3rd party big games.
It's had quite the marketing push yes.
But this thread is laughable.
Thanks for the input =)
Aye, I do, but let's try to figure it out.
Last time I checked, they were pretty good at money management. Uncharted 3 development took 2 years and it cost 25kk USD. Sure, they had all the tech in place but they didn't start from zero this time around either (TLOU Remastered). Let's say that development cost for 8th gen consoles raised of 50%, a number taken right out of my ass. Uncharted 4 took 2.5 years of full production and probably 1 of preproduction + Hennig's trashed material. Given this premises, right or wrong, I expect the budget to be 60kk USD, 70kk USD at worst, marketing not included. It's high indeed but I've seen worse.
Well, shit ahahah I'm more interested in the marketing budget at this point.
You call that big?
Haven't you've seen what they did just a few blocks away from where I live?
https://youtu.be/5kk5itJXjdU
Haven't you've seen what they did just a few blocks away from where I live?
https://youtu.be/5kk5itJXjdU
This is pretty cool.
Megawarrior
Member
Rachet & Clank is all over the children tv channels. The only thing missing is the McDonald toys
anexanhume
Member
TLoU sold 7 million in a year. That's crazy for a sony exclusive. It's no wonder they'd advertise the hell out of this.
potatohead
Member
Watching NBA playoffs and pretty much every game on tonight I've seen the Uncharted slow-mo falling treasure advertisement.
TV advertising for this is just insane.
TV advertising for this is just insane.
You sure about that? This is an expensive game. I remember Gaf raving about how the Witcher 3 only cost like $12,000,000 to make but then it was later revealed to be at around $80,000,000. Having top talent in a studio in Santa Monica doesn't come cheap. This is at least a cool one hundred mil after marketing.
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