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Vita's $50 million marketing campaign detailed
- Thread starter onlyindreams
- Start date
The Main Event
Member
And the OT filled with threads about tacos.
And we all know how well that worked.
HomerSimpson-Man
Member
Then Sony should just take a bit of that $50 million and moneyhat the ever loving shit out of Capcom for a new Monster Hunter on Vita to be announced as soon as possible, and bring the system back to a much more viable position in Japan like the PSP did and watch the system and game support flow afterwards.
70 million sold worldwide?
I don't think SCEJ really controls SCEA's funds.
Except I'm sure they do.
^^^ This is my life. Full time student, married, work full time, 21 and still game more than 8 hours a week. You make time for the things you love.
entremet
Member
I see it all the time in the subway.
What does worldwide sales have to do with American marketing?
Castor Krieg
Banned
What else they can do now? The target audience is perfect FOR SOME TIME. Who else is going to buy 249$ handheld, than a Playstation fan with a disposable income? It's really a no-brainer. The thing is how will they position Vita after initial wave of early adopters.
Jive Turkey
Unconfirmed Member
I was kinda hoping they'd use the term "urban nomad" to describe their target demographic.
Father_Brain
Banned
It's not inevitable; even if Vita does get a proper MH with significant Vita-exclusive content, the series isn't going to singlehandedly save Vita there (due to being on 3DS as well), at least not to the extent it did on PSP.
As for COD, well: is there an audience for it? Probably. Is that audience, and that for handheld dudebro games in general, large enough to sustain a platform on its own? I very much doubt it.
Dr.Palutena
Member
Well yea, but which demographic actually ended up as the majority of those sales? (genuine question)
Wat
COD isn't the Monster Hunter of North America. The hardcore COD players aren't going to buy a Vita and COD on Vita just to take it on the go with them. People need to stop thinking COD Vita is going to be the title that makes people suddenly say "Wow, Vita is awesome! It has COD!!"
youngplaya21
Member
Wow... And i thought the baby ads were bad.
VariantX04
Loser slave of the system :(
Everyone's an expert all of a sudden.
I'd imagine teens or something along those lines. I'm sure SCEA will switch their target demographics when the Vita drops in price. For now it just makes sense to go after the people who probably do have the disposable income to afford it.
Why wouldn't they at least try? IMO they should be doing their best to get every single person who plays games on their cell phones. It's a whole new market filled with people who play games, and it's still growing.
Not surprised, I expected them to go after this demo. I just don't see it being successful at all.
I don't think that's one that will go on TV... Did you read the article? The ads are more about the Vita's features.
EDIT: European date format at the end, different slogan. Blame SCEE for that crap.
So they have a 250 dollar product and no one to sell it to? Not even Nintendo could pull that off, much less Sony.
James Sawyer Ford
Member
How so?
It's the Internet. Everyone you come across is not only invested in these companies but they all run multi-billion dollar corporation.
They know exactly what they're talking about.
Wouldn't it be correct to guess that most people who have smartphones and play games on them are the people in their late teens and 20s?
I have a feeling its a teaser of a full ad
Officerrob
Banned
Might as well flush that money down the toilet
Maybe, but they're definitely not mostly people who own a PS3.
I'd imagine it'd skew much older than that, just by judging what actually sells on smartphones.
entremet
Member
Um what? Their target demo is who they're gonna to sell the system to. It's pretty clear.
For 250 bucks and 30 to 40 dollars games? Sorry, but smartphones have filled that role. Dedicated handhelds are gonna be dying breed soon. I saw this as fan of them, but the writing is on the wall.
Targeting that demo will get them nowhere. They should have aimed for kids too.
Ha. Indeed. Compatibility with the PS3 is a nice extra, but they should really be pushing the Vita on its own. I can imagine a lot of people thinking "I don't have a PS3, so why should I get a Vita?"
I just feel if they're about to begin "the largest platform launch in terms of marketing investment we’ve ever had,” they should go for the throat. If they're targeting the "safe crowd" wouldn't a modest budget suffice? Why go all out on the easy target?
It will be if dedicated gaming handhelds don't try and get in on their chunk of the pie. If their market is shrinking they need to expand to other markets.
It just seems odd to target early adopters with marketing money when they probably are going to buy the system anyway. Especially considering how small and narrow that demo is.
Every single thread it's someone.
The age group they're targetting doesn't surprise me so much as the fact they're going after existing PS3 owners.
Console-owning western gamers aren't exactly a lucrative audience for handhelds, especially when you're trying to get them to buy the same games on the Vita as they can already buy on a PS3. Like for the PS3 they already own.
Console-owning western gamers aren't exactly a lucrative audience for handhelds, especially when you're trying to get them to buy the same games on the Vita as they can already buy on a PS3. Like for the PS3 they already own.
You know what's sad? Considering the awfulawfulawful marketing Sony's doing with Vita, that the gif seems accurate..
I hate these doom and gloom claims. Because console games sell more than PC, does that mean PC games aren't worth peoples' time? I think that same situation is similar in principle for the phones and portables.
The demographic that buys Call of Duty games is a small one?
entremet
Member
I just dont' see a casual gamer willing to drop 250 bucks on a dedicated handheld, especially in this economy. This has really been Sony's MO since the PSone, which was targeted to teens, who grew up on Nintendo and Sega. As their systems get higher install bases, you saw a diversity in marketing, remember the Hannah Montana PSPs? They didn't come out until 3 or 4 years after the PSP was released.
I'd wager the COD demographic both skews much younger and much more Microsoft than that.
Well if that's the case (it may or may not be) then Sony was screwed long before this point.
Are you serious? I'm not American, but as a 28 Y.O I've never thought twice about what image I present to the outside world when I play 3ds or PSP in public.
CoD is still the highest selling game on PS3 every year.